Action Services Plumbing
(https://www.actionservicesplumbers.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site provides a verifiable Gas Safe Registration Number (112398), which is a high-substance proof point. However, it leans into trust theatre with text-based ‘5 Star Google Reviews’ that lack direct outbound verification links in the crawl. The 12-month parts and labor guarantee is a strong claim, though the documentation for this is not linked externally.
Proof density is moderate. The ratio of generic marketing assertions to hard evidence is improved by the inclusion of a full VAT-inclusive pricing breakdown and a specific regulatory license number. Verifiable evidence is present in the form of geographical specificity and a specific charity offer, but the lack of a named portfolio for a ’25-year’ business remains a significant evidence gap.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
47Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /power-flushing-from-150/ | 11 | 2 |
| /boiler-repair-installation/ | 6 | 2 |
| /about/ | 6 | 2 |
| /plumbing-and-heating-faqs/ | 6 | 2 |
| /plumbing-tips/ | 8 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Best 24hr Emergency Plumber & Boiler Repair In Kilburn & West Hampstead, London NW6",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-09-13T11:36:28+00:00",
"dateModified": "2025-03-31T14:09:22+00:00",
"description": "From £65 P/H. 10% Off For New Customers. Same Day Service. 12 Months Parts & Labour Guarantee. Over 25 years experience & available now.",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/power-flushing-from-150/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/power-flushing-from-150/",
"url": "https://www.actionservicesplumbers.co.uk/power-flushing-from-150/",
"name": "Best Power Flushing From £150 | Action Services Plumbing Kilburn, London, NW6 | Power Flush",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-10-04T11:05:18+00:00",
"dateModified": "2025-02-14T11:55:21+00:00",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/power-flushing-from-150/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/power-flushing-from-150/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/power-flushing-from-150/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.actionservicesplumbers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Power flushing from 150"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/boiler-repair-installation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/boiler-repair-installation/",
"url": "https://www.actionservicesplumbers.co.uk/boiler-repair-installation/",
"name": "Best Boiler Repair Engineer Combi Boiler Installation | Action Service Plumbing Kilburn, North West London, NW6 | Emergency Boiler Installation Services | Gas Boiler Replacement Service",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-10-04T11:59:28+00:00",
"dateModified": "2025-02-23T13:43:58+00:00",
"description": "Our experienced local GAS SAFE registered boiler engineers provide an efficient, friendly & reliable service. From £65 per hour, call us on 07967 01 71 79.",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/boiler-repair-installation/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/boiler-repair-installation/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/boiler-repair-installation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.actionservicesplumbers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Boiler repair installation"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/about/",
"url": "https://www.actionservicesplumbers.co.uk/about/",
"name": "Action Services Plumbing | Best Plumbing & Boiler Services in North West London",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-10-03T06:14:18+00:00",
"dateModified": "2025-03-04T12:20:29+00:00",
"description": "Action Services are one of the most experienced and successful heating and plumbing companies in London, serving clients in Camden, City of London, Cricklewood, Ealing, Golders Green and the West End.",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.actionservicesplumbers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/plumbing-and-heating-faqs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-and-heating-faqs/",
"url": "https://www.actionservicesplumbers.co.uk/plumbing-and-heating-faqs/",
"name": "Plumbing and Heating FAQ | Action Services Plumbing | Plumbing and Heating Frequently Asked Questions",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-10-04T13:40:54+00:00",
"dateModified": "2024-03-20T05:20:11+00:00",
"description": "Plumbing and Heating FAQ | Action Services Plumbing | Plumbing and Heating Frequently Asked Questions",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-and-heating-faqs/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/plumbing-and-heating-faqs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-and-heating-faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.actionservicesplumbers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing and heating FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/plumbing-tips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-tips/",
"url": "https://www.actionservicesplumbers.co.uk/plumbing-tips/",
"name": "Best Plumbing Tips from Action Services Plumbers | Ten Tips Homeowners Should Know",
"isPartOf": {
"@id": "https://www.actionservicesplumbers.co.uk/#website"
},
"datePublished": "2023-10-04T12:15:18+00:00",
"dateModified": "2025-02-06T11:51:46+00:00",
"description": "Read Action Services Plumbers plumbing tips for homeowners and those about to go on holiday.",
"breadcrumb": {
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-tips/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.actionservicesplumbers.co.uk/plumbing-tips/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.actionservicesplumbers.co.uk/plumbing-tips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.actionservicesplumbers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing Tips"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.actionservicesplumbers.co.uk/#website",
"url": "https://www.actionservicesplumbers.co.uk/",
"name": "Action Services Plumbing in Kilburn, London, NW6 - near West Hampstead",
"description": "Residential Commercial and Industrial Plumbing Services",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.actionservicesplumbers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for Action Services Plumbing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Action Services Plumbing, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Action Services Plumbing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.actionservicesplumbers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.