Aerial & Satellite Express
(https://aerialandsatelliteexpress.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
3
Impact Weight: 20 / 100
15% Reputation
The site displays extreme trust theatre by claiming over one hundred thousand happy customers while the structured data (JSON-LD) only accounts for an aggregateRating reviewCount of 18, a discrepancy of 99.9%. Furthermore, the Charities We Support section lists 53 different organizations as a H4 heading list, but provides zero links, donation dates, or receipts, suggesting these are used as ethical window dressing rather than verifiable philanthropic proof. Review counts are mentioned (review_count 15), but proof_links_count is 0 on most pages, indicating these testimonials are not verified via third-party platforms.
Proof density is remarkably low, with the text-to-evidence ratio heavily skewed toward marketing assertions. Out of over 12,000 characters on the homepage, only the phone numbers, a single Freesat ID, and a street address qualify as hard evidence. The massive list of charities and the repetitive customer count claims act as substance-substitutes, creating an illusion of scale that the technical data fails to support.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
56Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 0 |
| /satellite/ | 14 | 1 |
| /freesat/ | 14 | 1 |
| /local-areas-we-serve/ | 13 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aerialandsatelliteexpress.co.uk/",
"url": "https://aerialandsatelliteexpress.co.uk/",
"name": "Local TV Aerial Installation, Satellite Repairs & Aerial Fitters",
"isPartOf": {
"@id": "https://aerialandsatelliteexpress.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://aerialandsatelliteexpress.co.uk/#primaryimage"
},
"image": {
"@id": "https://aerialandsatelliteexpress.co.uk/#primaryimage"
},
"thumbnailUrl": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2020/04/Tv-Aerial-Installation-Sunderland-21.png",
"datePublished": "2014-02-19T14:30:02+00:00",
"dateModified": "2026-06-10T10:19:42+00:00",
"description": "Need reliable TV Aerial Installation? Aerial & Satellite Express offers local aerial fitters, satellite repairs, Freeview, Freesat and free advice.",
"breadcrumb": {
"@id": "https://aerialandsatelliteexpress.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aerialandsatelliteexpress.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aerialandsatelliteexpress.co.uk/#primaryimage",
"url": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2020/04/Tv-Aerial-Installation-Sunderland-21.png",
"contentUrl": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2020/04/Tv-Aerial-Installation-Sunderland-21.png",
"width": 150,
"height": 150,
"caption": "TV Aerial Installer Manchester"
},
{
"@type": "BreadcrumbList",
"@id": "https://aerialandsatelliteexpress.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://aerialandsatelliteexpress.co.uk/#website",
"url": "https://aerialandsatelliteexpress.co.uk/",
"name": "Aerial & Satellite Express",
"description": "Fast & Local Sky, Satellite, Freeview, Freesat, TV Aerial & TV Wall Hanging Specialists. Perfect Pictures Guaranteed & Installed Today! Call 0800 046 7879.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aerialandsatelliteexpress.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "http://schema.org",
"@type": "PostalAddress",
"streetAddress": "3 Bowerwalls Place",
"addressLocality": "GLASGOW",
"postalCode": "G78 1BF",
"addressCountry": "UK",
"telephone": "0800 046 7879"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aerial and Satellite Express",
"url": "https://aerialandsatelliteexpress.co.uk/",
"logo": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2018/08/newlogo-1.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 046 7879",
"contactType": "Customer Service",
"areaServed": "United Kingdom"
}
]
},
{
"@context": "http://schema.org/",
"@type": "LocalBusiness",
"name": "Aerial Express",
"url": "https://aerialandsatelliteexpress.co.uk/",
"logo": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2015/07/aerialexpresslogofinal.jpg",
"image": "https://i0.wp.com/aerialandsatelliteexpress.co.uk/wp-content/uploads/2014/02/aerial_slide12.jpg",
"memberOf": [
{
"@type": "Organization",
"name": "The Society of Cable & Telecommunication Engineers",
"url": "http://www.thescte.eu/"
},
{
"@type": "Organization",
"name": "Constructionline",
"url": "https://www.constructionline.co.uk/"
}
],
"email": "contact@aerialandsatelliteexpress.co.uk",
"telephone": "0800 046 7879",
"makesOffer": {
"@type": "Offer",
"itemOffered": [
{
"@type": "CableOrSatelliteService",
"name": "Sky/Satellite Installation & Repair",
"url": "https://aerialandsatelliteexpress.co.uk/3655-2/"
},
{
"@type": "CableOrSatelliteService",
"name": "Freeview Installation",
"url": "https://aerialandsatelliteexpress.co.uk/tv-aerials-for-freeview/"
},
{
"@type": "CableOrSatelliteService",
"name": "Freesat Installation",
"url": "https://aerialandsatelliteexpress.co.uk/freesat-installation/"
},
{
"@type": "Service",
"name": "TV Wall Mounting Installation",
"url": "https://aerialandsatelliteexpress.co.uk/tv-wall-mounting/"
},
{
"@type": "CableOrSatelliteService",
"name": "Home Cinema Installation",
"url": "https://aerialandsatelliteexpress.co.uk/home-cinema/"
},
{
"@type": "CableOrSatelliteService",
"name": "Aerial & satellite repairs & services",
"url": "https://aerialandsatelliteexpress.co.uk/satellite-repairs-services/"
},
{
"@type": "CableOrSatelliteService",
"name": "Digital TV Installation",
"url": "https://aerialandsatelliteexpress.co.uk/digital-tv-options/"
},
{
"@type": "CableOrSatelliteService",
"name": "Aerial Installation",
"url": "https://aerialandsatelliteexpress.co.uk/diy-aerial-installation/"
}
]
},
"priceRange": "$",
"currenciesAccepted": "GBP",
"address": {
"@type": "PostalAddress",
"streetAddress": "1 Hall St",
"addressLocality": "Burnley",
"addressRegion": "Lancashire",
"addressCountry": "UK",
"postalCode": "BB11 1QJ",
"url": "https://goo.gl/maps/BMSS6ccGgdn"
},
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": "18",
"bestRating": "5",
"ratingValue": "5",
"worstRating": "1",
"url": "https://aerialandsatelliteexpress.co.uk/testimonials-2/"
}
}
]
/satellite/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aerialandsatelliteexpress.co.uk/satellite/",
"url": "https://aerialandsatelliteexpress.co.uk/satellite/",
"name": "Satellite Dish Installation | Expert Local Satellite Installers",
"isPartOf": {
"@id": "https://aerialandsatelliteexpress.co.uk/#website"
},
"datePublished": "2013-02-19T17:56:17+00:00",
"dateModified": "2026-06-17T13:31:17+00:00",
"description": "Need satellite dish installation? Aerial & Satellite Express provides local satellite installers for new dishes, dish alignment, repairs, Freesat and signal faults.",
"breadcrumb": {
"@id": "https://aerialandsatelliteexpress.co.uk/satellite/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aerialandsatelliteexpress.co.uk/satellite/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aerialandsatelliteexpress.co.uk/satellite/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aerialandsatelliteexpress.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Satellite"
}
]
},
{
"@type": "WebSite",
"@id": "https://aerialandsatelliteexpress.co.uk/#website",
"url": "https://aerialandsatelliteexpress.co.uk/",
"name": "Aerial & Satellite Express",
"description": "Fast & Local Sky, Satellite, Freeview, Freesat, TV Aerial & TV Wall Hanging Specialists. Perfect Pictures Guaranteed & Installed Today! Call 0800 046 7879.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aerialandsatelliteexpress.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "http://schema.org",
"@type": "PostalAddress",
"streetAddress": "3 Bowerwalls Place",
"addressLocality": "GLASGOW",
"postalCode": "G78 1BF",
"addressCountry": "UK",
"telephone": "0800 046 7879"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aerial and Satellite Express",
"url": "https://aerialandsatelliteexpress.co.uk/",
"logo": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2018/08/newlogo-1.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 046 7879",
"contactType": "Customer Service",
"areaServed": "United Kingdom"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need a satellite dish for satellite TV?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, satellite TV normally needs a correctly installed and aligned satellite dish. The dish receives the signal and sends it through the cable to your receiver, compatible TV or satellite equipment."
}
},
{
"@type": "Question",
"name": "How long does satellite dish installation take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most standard satellite dish installations can be completed during one visit. The time needed depends on access, dish position, cable routing, signal testing and whether additional rooms need satellite points."
}
},
{
"@type": "Question",
"name": "Can you realign an existing satellite dish?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, if your satellite dish has moved or the signal quality has dropped, an engineer can test the signal and realign the dish where suitable. This can often fix missing channels, picture freezing and no signal messages."
}
},
{
"@type": "Question",
"name": "Why does my satellite TV say no signal?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No signal messages can be caused by dish movement, poor alignment, damaged cable, loose connectors, water ingress, a faulty LNB or a problem with the receiver setup. A signal test can identify the cause before repair work is carried out."
}
},
{
"@type": "Question",
"name": "Can you install a satellite dish for Freesat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, Freesat uses a satellite dish. We can install a suitable dish, connect your Freesat box or compatible TV and tune the available channels. If you already have a dish, we can test whether it can be reused."
}
},
{
"@type": "Question",
"name": "Can an old satellite dish be reused?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In many cases, an existing satellite dish can be reused if it is safe, correctly aligned and connected with suitable cabling. If the dish is damaged, unstable or unable to provide a reliable signal, replacement may be recommended."
}
},
{
"@type": "Question",
"name": "Can you install satellite points in more than one room?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, satellite points can be installed in additional rooms where suitable. The correct setup depends on the dish, LNB, cabling and whether each room needs independent satellite viewing."
}
},
{
"@type": "Question",
"name": "Do you offer same-day satellite dish installation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Same-day local service is available where possible. Availability depends on engineer schedules, your location and the type of work required. Calling early gives the best chance of arranging a same-day visit."
}
}
]
}
]
/freesat/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/",
"url": "https://aerialandsatelliteexpress.co.uk/freesat/",
"name": "Freesat Installation Specialists | Aerial & Satellite Express Services",
"isPartOf": {
"@id": "https://aerialandsatelliteexpress.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/#primaryimage"
},
"image": {
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/#primaryimage"
},
"thumbnailUrl": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2014/03/freesat.jpg",
"datePublished": "2012-04-10T17:51:19+00:00",
"dateModified": "2022-10-27T15:09:33+00:00",
"description": "Get top-notch Freesat installation services from Aerial & Satellite Express, the UK's leading specialists. Enjoy seamless satellite TV with our expert solutions. Visit now!",
"breadcrumb": {
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://aerialandsatelliteexpress.co.uk/freesat/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/#primaryimage",
"url": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2014/03/freesat.jpg",
"contentUrl": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2014/03/freesat.jpg",
"width": 180,
"height": 100,
"caption": "Freesat Logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://aerialandsatelliteexpress.co.uk/freesat/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aerialandsatelliteexpress.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Freesat"
}
]
},
{
"@type": "WebSite",
"@id": "https://aerialandsatelliteexpress.co.uk/#website",
"url": "https://aerialandsatelliteexpress.co.uk/",
"name": "Aerial & Satellite Express",
"description": "Fast & Local Sky, Satellite, Freeview, Freesat, TV Aerial & TV Wall Hanging Specialists. Perfect Pictures Guaranteed & Installed Today! Call 0800 046 7879.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aerialandsatelliteexpress.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "http://schema.org",
"@type": "PostalAddress",
"streetAddress": "3 Bowerwalls Place",
"addressLocality": "GLASGOW",
"postalCode": "G78 1BF",
"addressCountry": "UK",
"telephone": "0800 046 7879"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aerial and Satellite Express",
"url": "https://aerialandsatelliteexpress.co.uk/",
"logo": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2018/08/newlogo-1.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 046 7879",
"contactType": "Customer Service",
"areaServed": "United Kingdom"
}
]
}
]
/local-areas-we-serve/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://aerialandsatelliteexpress.co.uk/local-areas-we-serve/",
"url": "https://aerialandsatelliteexpress.co.uk/local-areas-we-serve/",
"name": "Aerial & Satellite Express | Local Service Areas UK-Wide",
"isPartOf": {
"@id": "https://aerialandsatelliteexpress.co.uk/#website"
},
"datePublished": "2017-05-15T05:42:04+00:00",
"description": "Discover Aerial & Satellite Express' UK-wide local service areas for top-notch TV aerial and satellite installations. Visit our site to find your nearest expert.",
"breadcrumb": {
"@id": "https://aerialandsatelliteexpress.co.uk/local-areas-we-serve/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://aerialandsatelliteexpress.co.uk/local-areas-we-serve/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aerialandsatelliteexpress.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Areas We Serve"
}
]
},
{
"@type": "WebSite",
"@id": "https://aerialandsatelliteexpress.co.uk/#website",
"url": "https://aerialandsatelliteexpress.co.uk/",
"name": "Aerial & Satellite Express",
"description": "Fast & Local Sky, Satellite, Freeview, Freesat, TV Aerial & TV Wall Hanging Specialists. Perfect Pictures Guaranteed & Installed Today! Call 0800 046 7879.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://aerialandsatelliteexpress.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "http://schema.org",
"@type": "PostalAddress",
"streetAddress": "3 Bowerwalls Place",
"addressLocality": "GLASGOW",
"postalCode": "G78 1BF",
"addressCountry": "UK",
"telephone": "0800 046 7879"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aerial and Satellite Express",
"url": "https://aerialandsatelliteexpress.co.uk/",
"logo": "https://aerialandsatelliteexpress.co.uk/wp-content/uploads/2018/08/newlogo-1.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 046 7879",
"contactType": "Customer Service",
"areaServed": "United Kingdom"
}
]
}
]
Explore the other reputation pillars for Aerial & Satellite Express
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Aerial & Satellite Express, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aerial & Satellite Express: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aerialandsatelliteexpress.co.uk to view the most current version of its content and see directly what this company is about and what it offers.