Allied Trade Plumbing & Heating Ltd
(https://alliedtradeservices.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a trust_theatre_flag because it cites a review_count of 5 across multiple pages while maintaining a proof_links_count of 0. It makes high-authority claims of being approved members of Which? Trusted Traders and Edinburgh Trusted Trader, yet fails to provide a single outbound link to verify these registrations. This creates a theatre of trust where logos and memberships are mentioned but cannot be forensicly validated by the user without manual searching.
The ratio of evidence to assertions is low, with the text containing numerous vague promises like delivers reliable workmanship for every instance of specific technical detail. Aside from a phone number and the name of one piece of equipment, there are no specific project examples, dated case studies, or named commercial clients. The absence of external proof paths, such as links to third-party trade profiles, further dilutes the proof density of the site.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /contact-us/ | 5 | 0 |
| /services/drain-unblocking-service-edinburgh/ | 4 | 0 |
| /services/emergency-plumbing-repairs/ | 4 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.alliedtradeservices.co.uk/",
"url": "https://www.alliedtradeservices.co.uk/",
"name": "Home - Allied Trade Plumbing and Heating LTD Boiler repairs in Midlothian",
"isPartOf": {
"@id": "https://www.alliedtradeservices.co.uk/#website"
},
"datePublished": "2017-03-24T12:12:26+00:00",
"dateModified": "2026-06-05T13:16:59+00:00",
"description": "Quality heating engineers. Specialists in boiler breakdowns and repairs in Edinburgh and Midlothian. Fast, efficient and reliable. Call now 01316671892",
"breadcrumb": {
"@id": "https://www.alliedtradeservices.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.alliedtradeservices.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.alliedtradeservices.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.alliedtradeservices.co.uk/#website",
"url": "https://www.alliedtradeservices.co.uk/",
"name": "Allied Trade Services",
"description": "Edinburgh Plumbers & Heating Engineers - Allied Trade Plumbing and Heating Ltd",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.alliedtradeservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.alliedtradeservices.co.uk/contact-us/",
"url": "https://www.alliedtradeservices.co.uk/contact-us/",
"name": "Contact Us - Allied Trade Services",
"isPartOf": {
"@id": "https://www.alliedtradeservices.co.uk/#website"
},
"datePublished": "2017-03-24T12:15:19+00:00",
"dateModified": "2026-06-04T12:54:14+00:00",
"breadcrumb": {
"@id": "https://www.alliedtradeservices.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.alliedtradeservices.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.alliedtradeservices.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.alliedtradeservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.alliedtradeservices.co.uk/#website",
"url": "https://www.alliedtradeservices.co.uk/",
"name": "Allied Trade Services",
"description": "Edinburgh Plumbers & Heating Engineers - Allied Trade Plumbing and Heating Ltd",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.alliedtradeservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/services/drain-unblocking-service-edinburgh/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.alliedtradeservices.co.uk/services/drain-unblocking-service-edinburgh/",
"url": "https://www.alliedtradeservices.co.uk/services/drain-unblocking-service-edinburgh/",
"name": "Drain Unblocking - Allied Trade Services",
"isPartOf": {
"@id": "https://www.alliedtradeservices.co.uk/#website"
},
"datePublished": "2026-06-05T12:27:44+00:00",
"dateModified": "2026-06-05T13:20:41+00:00",
"breadcrumb": {
"@id": "https://www.alliedtradeservices.co.uk/services/drain-unblocking-service-edinburgh/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.alliedtradeservices.co.uk/services/drain-unblocking-service-edinburgh/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.alliedtradeservices.co.uk/services/drain-unblocking-service-edinburgh/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.alliedtradeservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.alliedtradeservices.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Drain Unblocking"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.alliedtradeservices.co.uk/#website",
"url": "https://www.alliedtradeservices.co.uk/",
"name": "Allied Trade Services",
"description": "Edinburgh Plumbers & Heating Engineers - Allied Trade Plumbing and Heating Ltd",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.alliedtradeservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/services/emergency-plumbing-repairs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.alliedtradeservices.co.uk/services/emergency-plumbing-repairs/",
"url": "https://www.alliedtradeservices.co.uk/services/emergency-plumbing-repairs/",
"name": "Emergency Plumbing Repairs - Allied Trade Services",
"isPartOf": {
"@id": "https://www.alliedtradeservices.co.uk/#website"
},
"datePublished": "2017-03-24T16:36:09+00:00",
"dateModified": "2026-06-12T11:50:21+00:00",
"breadcrumb": {
"@id": "https://www.alliedtradeservices.co.uk/services/emergency-plumbing-repairs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.alliedtradeservices.co.uk/services/emergency-plumbing-repairs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.alliedtradeservices.co.uk/services/emergency-plumbing-repairs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.alliedtradeservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.alliedtradeservices.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Emergency Plumbing Repairs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.alliedtradeservices.co.uk/#website",
"url": "https://www.alliedtradeservices.co.uk/",
"name": "Allied Trade Services",
"description": "Edinburgh Plumbers & Heating Engineers - Allied Trade Plumbing and Heating Ltd",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.alliedtradeservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Allied Trade Plumbing & Heating Ltd, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Allied Trade Plumbing & Heating Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alliedtradeservices.co.uk to view the most current version of its content and see directly what this company is about and what it offers.