Aura Heating Ltd. (Aura Retrofit)
(https://auraheating.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The technical credibility is slightly undermined by the lack of H1/H2 structure on the homepage and a high discovery score for a 404 page. However, the schema_json is robust, containing an HVACBusiness type with geo-coordinates, address, and social sameAs links. There is a lack of named expert Person schema for the ‘management team’ mentioned on the homepage, leaving a small gap in verifiable leadership authority.
The site makes bold claims about being an ‘Installer of the Year’ and ‘shortlisted for 2025 Energy Efficiency Awards.’ While these are specific, the lack of a direct link to the award ceremony or a case study detailing the winning project creates a minor disconnect. The claim of delivering ‘full home energy efficiency upgrades’ is supported by blog titles but lacks a public-facing portfolio in the provided data. The temporal delta of 16 months from the system date (June 2026) to the rebrand (April 2025) makes the ‘new name’ claim slightly dated.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://auraheating.co.uk/",
"url": "https://auraheating.co.uk/",
"name": "Heating Engineers for boilers, heat pumps and solar",
"isPartOf": {
"@id": "https://auraheating.co.uk/#website"
},
"about": {
"@id": "https://auraheating.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://auraheating.co.uk/#primaryimage"
},
"image": {
"@id": "https://auraheating.co.uk/#primaryimage"
},
"thumbnailUrl": "https://auraheating.co.uk/wp-content/uploads/2023/03/heating-engineers-in-hampshire.jpg",
"datePublished": "2021-10-18T15:59:33+00:00",
"dateModified": "2024-07-24T10:38:42+00:00",
"description": "We help homeowners manage their household heating and hot water by providing support for repairs and servicing and care plans.",
"breadcrumb": {
"@id": "https://auraheating.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://auraheating.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://auraheating.co.uk/#primaryimage",
"url": "https://auraheating.co.uk/wp-content/uploads/2023/03/heating-engineers-in-hampshire.jpg",
"contentUrl": "https://auraheating.co.uk/wp-content/uploads/2023/03/heating-engineers-in-hampshire.jpg",
"width": 2458,
"height": 1156,
"caption": "Aura Heating Photography, Havant, Hampshire, UK. 9th March 2023 Photograph by Sam Stephenson, 07880 703135, www.samstephenson.co.uk."
},
{
"@type": "BreadcrumbList",
"@id": "https://auraheating.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://auraheating.co.uk/#website",
"url": "https://auraheating.co.uk/",
"name": "Aura Heating",
"description": "Boiler Engineers and Heating Engineer Portsmouth Havant",
"publisher": {
"@id": "https://auraheating.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://auraheating.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://auraheating.co.uk/#organization",
"name": "Aura Heating Ltd.",
"url": "https://auraheating.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://auraheating.co.uk/#/schema/logo/image/",
"url": "https://auraheating.co.uk/wp-content/uploads/2023/03/FB.png",
"contentUrl": "https://auraheating.co.uk/wp-content/uploads/2023/03/FB.png",
"width": 1200,
"height": 630,
"caption": "Aura Heating Ltd."
},
"image": {
"@id": "https://auraheating.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AuraHeating/",
"https://x.com/AuraHeating",
"https://www.instagram.com/aura_heating/",
"https://www.youtube.com/channel/UCfdgfV0Vt6n6LTcKyQoT_lA",
"https://www.linkedin.com/company/aura-heating/"
]
}
]
}
/staff/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://auraheating.co.uk/staff/",
"url": "https://auraheating.co.uk/staff/",
"name": "Staff - Aura Heating",
"isPartOf": {
"@id": "https://auraheating.co.uk/#website"
},
"datePublished": "2021-10-20T12:24:09+00:00",
"dateModified": "2025-02-05T16:45:58+00:00",
"breadcrumb": {
"@id": "https://auraheating.co.uk/staff/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "WebSite",
"@id": "https://auraheating.co.uk/#website",
"url": "https://auraheating.co.uk/",
"name": "Aura Heating",
"description": "Boiler Engineers and Heating Engineer Portsmouth Havant",
"publisher": {
"@id": "https://auraheating.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://auraheating.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://auraheating.co.uk/#organization",
"name": "Aura Heating Ltd.",
"url": "https://auraheating.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://auraheating.co.uk/#/schema/logo/image/",
"url": "https://auraheating.co.uk/wp-content/uploads/2023/03/FB.png",
"contentUrl": "https://auraheating.co.uk/wp-content/uploads/2023/03/FB.png",
"width": 1200,
"height": 630,
"caption": "Aura Heating Ltd."
},
"image": {
"@id": "https://auraheating.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AuraHeating/",
"https://x.com/AuraHeating",
"https://www.instagram.com/aura_heating/",
"https://www.youtube.com/channel/UCfdgfV0Vt6n6LTcKyQoT_lA",
"https://www.linkedin.com/company/aura-heating/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Aura Heating",
"image": "https://auraheating.co.uk/wp-content/uploads/2023/03/FB.png",
"@id": "https://auraheating.co.uk/",
"url": "https://auraheating.co.uk/",
"telephone": "02392252171",
"priceRange": "££",
"address": {
"@type": "PostalAddress",
"streetAddress": "Aura House, New Road",
"addressLocality": "Havant",
"postalCode": "PO9 1DE",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.8545908,
"longitude": -0.9947450999999999
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"sameAs": [
"https://www.facebook.com/AuraGasBoilers",
"https://twitter.com/auragasltd",
"https://www.instagram.com/aura_gas/",
"https://www.youtube.com/channel/UCfdgfV0Vt6n6LTcKyQoT_lA"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
| /staff/ | 13 | 2 |
This page presents a snapshot of public data from Aura Heating Ltd. (Aura Retrofit), captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aura Heating Ltd. (Aura Retrofit): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://auraheating.co.uk to view the most current version of its content and see directly what this company is about and what it offers.