Identity & Authority: Automation Crafters – Signal Evidence & AI Readability

Automation Crafters

(https://automationcrafters.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

There is a minor authority gap regarding the personal identity of the team. While ‘Tristan’ is mentioned in customer reviews, there is no corresponding Person schema or dedicated ‘About’ page to verify his professional background. The Organization schema is well-implemented with sameAs links to Facebook and LinkedIn, providing a basic digital footprint.

The disconnect is minimal. Bold claims like ‘100% of web leads are now automatically entered’ are housed within specific case studies (Boulder Landscape & Design) rather than floating as unsubstantiated hero text. The performance metrics are tied to named entities, which anchors the marketing tone in reality.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://automationcrafters.com/",
            "url": "https://automationcrafters.com/",
            "name": "Home - Automation Crafters",
            "isPartOf": {
                "@id": "https://automationcrafters.com/#website"
            },
            "about": {
                "@id": "https://automationcrafters.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://automationcrafters.com/#primaryimage"
            },
            "image": {
                "@id": "https://automationcrafters.com/#primaryimage"
            },
            "thumbnailUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_A_young_tradesperson_is_in_front_of_a_house_in_the__506eee7f-614d-4545-9a6a-c449bb3aae9c.webp",
            "datePublished": "2025-04-19T15:01:44+00:00",
            "dateModified": "2025-05-29T00:41:20+00:00",
            "description": "Connect your trade business software for smoother operations. Automate job bookings, invoices, & more. See how we can help!",
            "breadcrumb": {
                "@id": "https://automationcrafters.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://automationcrafters.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://automationcrafters.com/#primaryimage",
            "url": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_A_young_tradesperson_is_in_front_of_a_house_in_the__506eee7f-614d-4545-9a6a-c449bb3aae9c.webp",
            "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_A_young_tradesperson_is_in_front_of_a_house_in_the__506eee7f-614d-4545-9a6a-c449bb3aae9c.webp",
            "width": 1920,
            "height": 1920,
            "caption": "A young tradesperson is in front of a house in the sunshine using a tablet, overlaid with app icons floating showing automation magic happening in the background."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://automationcrafters.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://automationcrafters.com/#website",
            "url": "https://automationcrafters.com/",
            "name": "Automation Crafters",
            "description": "Making trades businesses more efficient",
            "publisher": {
                "@id": "https://automationcrafters.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://automationcrafters.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://automationcrafters.com/#organization",
            "name": "Automation Crafters",
            "url": "https://automationcrafters.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://automationcrafters.com/#/schema/logo/image/",
                "url": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "width": 2925,
                "height": 903,
                "caption": "Automation Crafters"
            },
            "image": {
                "@id": "https://automationcrafters.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/automationcrafters",
                "https://www.linkedin.com/company/automation-crafters"
            ]
        }
    ]
}
/workflows/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://automationcrafters.com/workflows/",
            "url": "https://automationcrafters.com/workflows/",
            "name": "Workflows - Automation Crafters",
            "isPartOf": {
                "@id": "https://automationcrafters.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://automationcrafters.com/workflows/#primaryimage"
            },
            "image": {
                "@id": "https://automationcrafters.com/workflows/#primaryimage"
            },
            "thumbnailUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/handsome-man-sitting-at-desk-and-using-laptop-in-o-2023-11-27-04-56-34-utc-1-1.jpg",
            "datePublished": "2025-04-19T18:09:09+00:00",
            "dateModified": "2025-08-11T14:29:36+00:00",
            "description": "Connect your favorite apps with Automation Crafters. We offer seamless workflows with many software tools. Find your integration now!",
            "breadcrumb": {
                "@id": "https://automationcrafters.com/workflows/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://automationcrafters.com/workflows/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://automationcrafters.com/workflows/#primaryimage",
            "url": "https://automationcrafters.com/wp-content/uploads/2025/04/handsome-man-sitting-at-desk-and-using-laptop-in-o-2023-11-27-04-56-34-utc-1-1.jpg",
            "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/handsome-man-sitting-at-desk-and-using-laptop-in-o-2023-11-27-04-56-34-utc-1-1.jpg",
            "width": 1800,
            "height": 1201,
            "caption": "Man working on workflows to make business more efficient"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://automationcrafters.com/workflows/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://automationcrafters.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Workflows"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://automationcrafters.com/#website",
            "url": "https://automationcrafters.com/",
            "name": "Automation Crafters",
            "description": "Making trades businesses more efficient",
            "publisher": {
                "@id": "https://automationcrafters.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://automationcrafters.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://automationcrafters.com/#organization",
            "name": "Automation Crafters",
            "url": "https://automationcrafters.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://automationcrafters.com/#/schema/logo/image/",
                "url": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "width": 2925,
                "height": 903,
                "caption": "Automation Crafters"
            },
            "image": {
                "@id": "https://automationcrafters.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/automationcrafters",
                "https://www.linkedin.com/company/automation-crafters"
            ]
        }
    ]
}
/pricing/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://automationcrafters.com/pricing/",
            "url": "https://automationcrafters.com/pricing/",
            "name": "Pricing - Automation Crafters",
            "isPartOf": {
                "@id": "https://automationcrafters.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://automationcrafters.com/pricing/#primaryimage"
            },
            "image": {
                "@id": "https://automationcrafters.com/pricing/#primaryimage"
            },
            "thumbnailUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_tradesperson_standing_outdoors_holding_a_tablet_-_730ecf42-ffa2-4a4c-a4b1-10ae299267e8_1.webp",
            "datePublished": "2025-04-19T04:35:07+00:00",
            "dateModified": "2025-05-13T04:58:35+00:00",
            "description": "Find affordable automation solutions for your trades business. Plans to fit every need. 7-day evaluation. Contact us today!",
            "breadcrumb": {
                "@id": "https://automationcrafters.com/pricing/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://automationcrafters.com/pricing/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://automationcrafters.com/pricing/#primaryimage",
            "url": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_tradesperson_standing_outdoors_holding_a_tablet_-_730ecf42-ffa2-4a4c-a4b1-10ae299267e8_1.webp",
            "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/u9821335691_tradesperson_standing_outdoors_holding_a_tablet_-_730ecf42-ffa2-4a4c-a4b1-10ae299267e8_1.webp",
            "width": 1024,
            "height": 1024,
            "caption": "Tradesperson holding a tablet"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://automationcrafters.com/pricing/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://automationcrafters.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Pricing"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://automationcrafters.com/#website",
            "url": "https://automationcrafters.com/",
            "name": "Automation Crafters",
            "description": "Making trades businesses more efficient",
            "publisher": {
                "@id": "https://automationcrafters.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://automationcrafters.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://automationcrafters.com/#organization",
            "name": "Automation Crafters",
            "url": "https://automationcrafters.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://automationcrafters.com/#/schema/logo/image/",
                "url": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "width": 2925,
                "height": 903,
                "caption": "Automation Crafters"
            },
            "image": {
                "@id": "https://automationcrafters.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/automationcrafters",
                "https://www.linkedin.com/company/automation-crafters"
            ]
        }
    ]
}
/case-studies/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://automationcrafters.com/case-studies/",
            "url": "https://automationcrafters.com/case-studies/",
            "name": "Case Studies - Automation Crafters",
            "isPartOf": {
                "@id": "https://automationcrafters.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://automationcrafters.com/case-studies/#primaryimage"
            },
            "image": {
                "@id": "https://automationcrafters.com/case-studies/#primaryimage"
            },
            "thumbnailUrl": "https://automationcrafters.com/wp-content/uploads/2025/05/240927463_243008971162158_1747964718738528222_n.png",
            "datePublished": "2025-04-19T04:36:38+00:00",
            "dateModified": "2025-05-24T23:49:35+00:00",
            "description": "Discover real-world case studies showing how our automations streamline operations and boost efficiency for trades and construction companies.",
            "breadcrumb": {
                "@id": "https://automationcrafters.com/case-studies/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://automationcrafters.com/case-studies/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://automationcrafters.com/case-studies/#primaryimage",
            "url": "https://automationcrafters.com/wp-content/uploads/2025/05/240927463_243008971162158_1747964718738528222_n.png",
            "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/05/240927463_243008971162158_1747964718738528222_n.png",
            "width": 350,
            "height": 350,
            "caption": "Automation Client - Boulder Landscape & Design"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://automationcrafters.com/case-studies/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://automationcrafters.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Case Studies"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://automationcrafters.com/#website",
            "url": "https://automationcrafters.com/",
            "name": "Automation Crafters",
            "description": "Making trades businesses more efficient",
            "publisher": {
                "@id": "https://automationcrafters.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://automationcrafters.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://automationcrafters.com/#organization",
            "name": "Automation Crafters",
            "url": "https://automationcrafters.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://automationcrafters.com/#/schema/logo/image/",
                "url": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "contentUrl": "https://automationcrafters.com/wp-content/uploads/2025/04/LOGO-01.png",
                "width": 2925,
                "height": 903,
                "caption": "Automation Crafters"
            },
            "image": {
                "@id": "https://automationcrafters.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/automationcrafters",
                "https://www.linkedin.com/company/automation-crafters"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
143Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 62 1
/workflows/ 27 0
/pricing/ 27 0
/case-studies/ 27 0