Charnwood Trees
(http://www.charnwoodtrees.com) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Martin Page is named as the primary authority, but there is no Person schema or sameAs links to verify his professional standing or NPTC certifications. The Organization schema is present but basic, failing to link to the mentioned local council approvals or the ‘Royal Forestry Certificate.’ There is a technical credibility gap where the site claims professional excellence but relies on a generic legal template that references the ‘jurisdiction of Federal District Court,’ which is geographically impossible for a Leicestershire business.
The site makes bold claims of being the ‘Number 1 local tree care specialists’ and ‘area’s PREMIER tree service’ without citing market share data or independent awards. While it mentions having the ‘latest rigging equipment,’ there are no specific equipment names or technical specs provided to prove this investment. The claim of ‘lowest possible price’ contradicts the ‘premier’ positioning, creating a common marketing paradox found in trade services.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.charnwoodtrees.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.charnwoodtrees.com/#organization",
"name": "Charnwood Trees",
"url": "https://www.charnwoodtrees.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.charnwoodtrees.com/wp-content/uploads/new-logo-sm.jpg",
"@id": "https://www.charnwoodtrees.com/#organizationLogo",
"width": 177,
"height": 80
},
"image": {
"@id": "https://www.charnwoodtrees.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.charnwoodtrees.com/#webpage",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.charnwoodtrees.com/#website"
},
"breadcrumb": {
"@id": "https://www.charnwoodtrees.com/#breadcrumblist"
},
"datePublished": "2020-06-10T07:16:59+00:00",
"dateModified": "2023-11-24T17:36:56+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.charnwoodtrees.com/#website",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"description": "Tree Surgeon Nottingham",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.charnwoodtrees.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.charnwoodtrees.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.charnwoodtrees.com/services/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.charnwoodtrees.com/",
"nextItem": "https://www.charnwoodtrees.com/services/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/services/#listItem",
"position": 2,
"name": "Services",
"previousItem": "https://www.charnwoodtrees.com/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.charnwoodtrees.com/#organization",
"name": "Charnwood Trees",
"url": "https://www.charnwoodtrees.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.charnwoodtrees.com/wp-content/uploads/new-logo-sm.jpg",
"@id": "https://www.charnwoodtrees.com/services/#organizationLogo",
"width": 177,
"height": 80
},
"image": {
"@id": "https://www.charnwoodtrees.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.charnwoodtrees.com/services/#webpage",
"url": "https://www.charnwoodtrees.com/services/",
"name": "Services | Charnwood Trees",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.charnwoodtrees.com/#website"
},
"breadcrumb": {
"@id": "https://www.charnwoodtrees.com/services/#breadcrumblist"
},
"datePublished": "2020-06-10T10:37:44+00:00",
"dateModified": "2023-11-24T17:42:11+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.charnwoodtrees.com/#website",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"description": "Tree Surgeon Nottingham",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.charnwoodtrees.com/#organization"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.charnwoodtrees.com/about-us/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.charnwoodtrees.com/",
"nextItem": "https://www.charnwoodtrees.com/about-us/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/about-us/#listItem",
"position": 2,
"name": "About US",
"previousItem": "https://www.charnwoodtrees.com/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.charnwoodtrees.com/#organization",
"name": "Charnwood Trees",
"url": "https://www.charnwoodtrees.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.charnwoodtrees.com/wp-content/uploads/new-logo-sm.jpg",
"@id": "https://www.charnwoodtrees.com/about-us/#organizationLogo",
"width": 177,
"height": 80
},
"image": {
"@id": "https://www.charnwoodtrees.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.charnwoodtrees.com/about-us/#webpage",
"url": "https://www.charnwoodtrees.com/about-us/",
"name": "About US | Charnwood Trees",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.charnwoodtrees.com/#website"
},
"breadcrumb": {
"@id": "https://www.charnwoodtrees.com/about-us/#breadcrumblist"
},
"datePublished": "2020-06-10T08:37:28+00:00",
"dateModified": "2023-11-24T17:41:30+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.charnwoodtrees.com/#website",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"description": "Tree Surgeon Nottingham",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.charnwoodtrees.com/#organization"
}
}
]
}
/logs-fire-wood/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.charnwoodtrees.com/logs-fire-wood/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.charnwoodtrees.com/",
"nextItem": "https://www.charnwoodtrees.com/logs-fire-wood/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/logs-fire-wood/#listItem",
"position": 2,
"name": "Logs & Fire Wood",
"previousItem": "https://www.charnwoodtrees.com/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.charnwoodtrees.com/#organization",
"name": "Charnwood Trees",
"url": "https://www.charnwoodtrees.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.charnwoodtrees.com/wp-content/uploads/new-logo-sm.jpg",
"@id": "https://www.charnwoodtrees.com/logs-fire-wood/#organizationLogo",
"width": 177,
"height": 80
},
"image": {
"@id": "https://www.charnwoodtrees.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.charnwoodtrees.com/logs-fire-wood/#webpage",
"url": "https://www.charnwoodtrees.com/logs-fire-wood/",
"name": "Logs & Fire Wood | Charnwood Trees",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.charnwoodtrees.com/#website"
},
"breadcrumb": {
"@id": "https://www.charnwoodtrees.com/logs-fire-wood/#breadcrumblist"
},
"datePublished": "2020-06-11T06:34:05+00:00",
"dateModified": "2023-11-24T17:42:39+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.charnwoodtrees.com/#website",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"description": "Tree Surgeon Nottingham",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.charnwoodtrees.com/#organization"
}
}
]
}
/stump-grinding/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.charnwoodtrees.com/stump-grinding/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.charnwoodtrees.com/",
"nextItem": "https://www.charnwoodtrees.com/stump-grinding/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.charnwoodtrees.com/stump-grinding/#listItem",
"position": 2,
"name": "Stump Grinding",
"previousItem": "https://www.charnwoodtrees.com/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.charnwoodtrees.com/#organization",
"name": "Charnwood Trees",
"url": "https://www.charnwoodtrees.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.charnwoodtrees.com/wp-content/uploads/new-logo-sm.jpg",
"@id": "https://www.charnwoodtrees.com/stump-grinding/#organizationLogo",
"width": 177,
"height": 80
},
"image": {
"@id": "https://www.charnwoodtrees.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.charnwoodtrees.com/stump-grinding/#webpage",
"url": "https://www.charnwoodtrees.com/stump-grinding/",
"name": "Stump Grinding | Charnwood Trees",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.charnwoodtrees.com/#website"
},
"breadcrumb": {
"@id": "https://www.charnwoodtrees.com/stump-grinding/#breadcrumblist"
},
"datePublished": "2020-06-11T07:03:34+00:00",
"dateModified": "2023-11-24T17:43:09+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.charnwoodtrees.com/#website",
"url": "https://www.charnwoodtrees.com/",
"name": "Charnwood Trees",
"description": "Tree Surgeon Nottingham",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.charnwoodtrees.com/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 68 | 1 |
| /services/ | 2 | 1 |
| /about-us/ | 2 | 1 |
| /disclaimers/ | 10 | 0 |
| /logs-fire-wood/ | 2 | 1 |
| /stump-grinding/ | 2 | 1 |
This page presents a snapshot of public data from Charnwood Trees, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Charnwood Trees: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.charnwoodtrees.com to view the most current version of its content and see directly what this company is about and what it offers.