Checkatrade
(https://www.checkatrade.com) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is no schema_json provided, meaning no structured data supports the brand’s identity as a legitimate Organization or LocalBusiness. No experts, founders, or team members are named, and there is no digital footprint or sameAs links to establish authority. The technical implementation failed to deliver content, resulting in a maximum technical credibility gap.
The site makes no performance claims in the provided text because the body is empty. However, the disconnect between the brand’s intended purpose (a directory of verified trades) and the zero-substance reality of the data is a 100% failure. There are no case studies, results, or metrics to support the brand’s industry presence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
This page presents a snapshot of public data from Checkatrade, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Checkatrade: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.checkatrade.com to view the most current version of its content and see directly what this company is about and what it offers.