Expert Plumbers
(https://expert-plumbers.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
There is a total absence of individual authority; no plumbers, owners, or technicians are named, and there is no ‘Person’ schema to link the ‘Expert’ claim to a human entity. The Organization schema is generic and lacks ‘sameAs’ links to social media or verifiable trade directories like Checkatrade or TrustMark. Technical credibility is high due to the presence of granular pricing, but authority is undermined by the reliance on ‘expert’ as a label rather than a demonstrated credential.
The site makes bold performance claims such as ‘react promptly’ and ‘average waiting time is less than an hour’ without providing a real-time tracking mechanism or a log of actual response times. The claim of being ‘Expert Plumbers’ is a marketing tone that is not supported by any manufacturer-specific accreditations (e.g., Worcester Bosch Accredited Installer) in the text. Bold claims regarding ’12-year warranties’ on the boiler page lack a link to full terms and conditions or a named insurer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/#webpage",
"url": "https://expert-plumbers.co.uk/",
"name": "Plumbers London, Plumbing in London, 24 Hour Plumber London",
"description": "Expert Plumbers are your best bet for all your plumbing needs in London. Supplying only quality parts and only qualified tradesmen we aim to please. Our prices are competitive and customer care is first class. So call us first and let us help solve all your plumbing problems.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/#breadcrumblist"
},
"datePublished": "2021-08-11T05:38:21+00:00",
"dateModified": "2025-07-15T09:01:14+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
/emergency_plumbers_london.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://expert-plumbers.co.uk",
"nextItem": {
"@type": "ListItem",
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"name": "Emergency Plumbers London, Emergency Plumbing in London, 24 Hour Plumber London, No Call-Out Charge"
}
},
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html#listItem",
"position": 2,
"name": "Emergency Plumbers London, Emergency Plumbing in London, 24 Hour Plumber London, No Call-Out Charge",
"previousItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html#webpage",
"url": "https://expert-plumbers.co.uk/emergency_plumbers_london.html",
"name": "Emergency Plumbers London, Emergency Plumbing in London, 24 Hour Plumber London, No Call-Out Charge - London Plumbers, Plumbing in London, 24 Hour Plumber London",
"description": "020 8166 9723 Our plumbing professionals are thoroughly trained to assess the situation and effectively respond in a way that treats the source of the problems. Call Now Call: 020 8166 9723 Call: 020 8166 9723 REQUEST A FREE QUOTE Name: Email: Phone: We’re on call 24/7 to react promptly to your plumbing and heating",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/emergency_plumbers_london.html#breadcrumblist"
},
"datePublished": "2025-07-09T15:40:22+00:00",
"dateModified": "2025-07-15T09:02:51+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
/boiler_repairs_service_london.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://expert-plumbers.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html#listItem",
"name": "Boiler Repairs London, Boiler Repair Service London, Boiler Servicing, Emergency Boiler Breakdowns London"
}
},
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html#listItem",
"position": 2,
"name": "Boiler Repairs London, Boiler Repair Service London, Boiler Servicing, Emergency Boiler Breakdowns London",
"previousItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"name": "Home"
}
}
]
},
{
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"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html#webpage",
"url": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html",
"name": "Boiler Repairs London, Boiler Repair Service London, Boiler Servicing, Emergency Boiler Breakdowns London - London Plumbers, Plumbing in London, 24 Hour Plumber London",
"description": "020 8166 9723 Our plumbing professionals are thoroughly trained to assess the situation and effectively respond in a way that treats the source of the problems. Call Now Call: 020 8166 9723 Call: 020 8166 9723 REQUEST A FREE QUOTE Name: Email: Phone: We’re on call 24/7 to react promptly to your boiler emergencies. WELCOME",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/boiler_repairs_service_london.html#breadcrumblist"
},
"datePublished": "2025-07-09T15:41:36+00:00",
"dateModified": "2025-07-15T09:03:06+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
/blocked_drains_london.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://expert-plumbers.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html#listItem",
"name": "Blocked Drains London, Drain Cleaning London, No Call-Out Charge, Emergency Drains Clearing London"
}
},
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html#listItem",
"position": 2,
"name": "Blocked Drains London, Drain Cleaning London, No Call-Out Charge, Emergency Drains Clearing London",
"previousItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html#webpage",
"url": "https://expert-plumbers.co.uk/blocked_drains_london.html",
"name": "Blocked Drains London, Drain Cleaning London, No Call-Out Charge, Emergency Drains Clearing London - London Plumbers, Plumbing in London, 24 Hour Plumber London",
"description": "020 8166 9723 Our plumbing professionals are thoroughly trained to assess the situation and effectively respond in a way that treats the source of the problems. Call Now Call: 020 8166 9723 Call: 020 8166 9723 REQUEST A FREE QUOTE Name: Email: Phone: We’re on call 24/7 to react promptly to your plumbing and heating",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/blocked_drains_london.html#breadcrumblist"
},
"datePublished": "2025-07-09T15:43:56+00:00",
"dateModified": "2025-07-15T09:04:01+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
/washing_machine_dishwasher_repairs_london.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://expert-plumbers.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html#listItem",
"name": "Washing Machine Repairs London, Dishwasher Breakdown London, Repair Service London, No Call-Out Charge"
}
},
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html#listItem",
"position": 2,
"name": "Washing Machine Repairs London, Dishwasher Breakdown London, Repair Service London, No Call-Out Charge",
"previousItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html#webpage",
"url": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html",
"name": "Washing Machine Repairs London, Dishwasher Breakdown London, Repair Service London, No Call-Out Charge - London Plumbers, Plumbing in London, 24 Hour Plumber London",
"description": "020 8166 9723 Our plumbing professionals are thoroughly trained to assess the situation and effectively respond in a way that treats the source of the problems. Call Now Call: 020 8166 9723 Call: 020 8166 9723 REQUEST A FREE QUOTE Name: Email: Phone: We’re on call 24/7 to react promptly to your plumbing and heating",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/washing_machine_dishwasher_repairs_london.html#breadcrumblist"
},
"datePublished": "2025-07-09T15:48:54+00:00",
"dateModified": "2025-07-15T09:04:05+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
/boiler_installations_london.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://expert-plumbers.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html#listItem",
"name": "Boiler Installations London, Gas Engineers in London, Boiler Installation, Free Estimates, Boiler Replacement London"
}
},
{
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html#listItem",
"position": 2,
"name": "Boiler Installations London, Gas Engineers in London, Boiler Installation, Free Estimates, Boiler Replacement London",
"previousItem": {
"@type": "ListItem",
"@id": "https://expert-plumbers.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://expert-plumbers.co.uk/#organization",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"url": "https://expert-plumbers.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://expert-plumbers.co.uk/wp-content/uploads/2025/07/ExpertPlumberLogo.png",
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html/#organizationLogo",
"width": 400,
"height": 116,
"caption": "Expert Plumbers Logo"
},
"image": {
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html#webpage",
"url": "https://expert-plumbers.co.uk/boiler_installations_london.html",
"name": "Boiler Installations London, Gas Engineers in London, Boiler Installation, Free Estimates, Boiler Replacement London - London Plumbers, Plumbing in London, 24 Hour Plumber London",
"description": "020 8166 9723 Our plumbing professionals are thoroughly trained to assess the situation and effectively respond in a way that treats the source of the problems. Call Now Call: 020 8166 9723 Call: 020 8166 9723 REQUEST A FREE QUOTE Name: Email: Phone: We’re on call 24/7 to react promptly to your plumbing and heating",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://expert-plumbers.co.uk/#website"
},
"breadcrumb": {
"@id": "https://expert-plumbers.co.uk/boiler_installations_london.html#breadcrumblist"
},
"datePublished": "2025-07-09T15:50:59+00:00",
"dateModified": "2025-07-15T09:04:08+00:00"
},
{
"@type": "WebSite",
"@id": "https://expert-plumbers.co.uk/#website",
"url": "https://expert-plumbers.co.uk/",
"name": "London Plumbers, Plumbing in London, 24 Hour Plumber London",
"inLanguage": "en-US",
"publisher": {
"@id": "https://expert-plumbers.co.uk/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
207Review mentions (all pages)
10External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 98 | 10 |
| /emergency_plumbers_london.html | 23 | 0 |
| /boiler_repairs_service_london.html | 24 | 0 |
| /blocked_drains_london.html | 20 | 0 |
| /washing_machine_dishwasher_repairs_london.html | 19 | 0 |
| /boiler_installations_london.html | 23 | 0 |
Explore the other reputation pillars for Expert Plumbers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Expert Plumbers, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Expert Plumbers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://expert-plumbers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.