Fix It Locally
(https://www.fixitlocally.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
There is a total void of trade authority; despite offering plumbing and ‘boiler repair,’ there is no Gas Safe registration number visible, which is a critical red flag in the UK home services industry. Schema data is limited to a generic LocalBusiness type with no sameAs links to professional bodies, social media, or individual expert profiles. No team members are named, and the ‘Head Office’ listed in headings lacks a physical street address in the structured data, further distancing the brand from local accountability.
The site makes bold 24/7 emergency response claims including a specific ’30 Minute Response Time,’ yet offers no evidence of GPS-tracked fleets or dispatch metrics to support this. Marketing tone emphasizes ‘high standards’ and ‘expert tradesmen,’ but the lack of actual work galleries or case studies creates a void where substance should be. The claim of being ‘trusted by everyone in Shipston on Soar, Stratford upon Avon, etc.’ is a geographical blanket statement that is mathematically improbable for a site with zero external proof paths.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally | 24/7 Property Repair Specialists | Midlands",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"about": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"datePublished": "2018-03-20T10:29:46+00:00",
"dateModified": "2020-12-07T10:12:32+00:00",
"description": "Fix It Locally provide a range of domestic and commercial property repair services. From Plumbing to Garage Doors, our team can help with your repair needs.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
/locksmiths/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/locksmiths/",
"url": "https://www.fixitlocally.co.uk/locksmiths/",
"name": "24/7 Locksmiths | Warwickshire | Fix It Locally",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"datePublished": "2018-03-20T10:31:53+00:00",
"dateModified": "2020-10-14T10:34:56+00:00",
"description": "Need a Locksmith in or around Coventry? Our team is available 24/7 for Emergency response to both domestic & commercial properties.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/locksmiths/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/locksmiths/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/locksmiths/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fixitlocally.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locksmiths"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
/plumbing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/plumbing/",
"url": "https://www.fixitlocally.co.uk/plumbing/",
"name": "Plumbing | 30 Min Rapid Response | Fix It Locally",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"datePublished": "2018-03-20T10:32:04+00:00",
"dateModified": "2020-10-14T10:36:03+00:00",
"description": "We're available 24/7 to homes and businesses in and around Coventry. We fix everything from burst pipes and stopcock problems through to thermostats.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/plumbing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/plumbing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/plumbing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fixitlocally.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
/drainage/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/drainage/",
"url": "https://www.fixitlocally.co.uk/drainage/",
"name": "Drainage Services | Fast Response 24/7 | Fix It Locally",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"datePublished": "2018-03-20T10:32:13+00:00",
"dateModified": "2020-09-25T11:53:50+00:00",
"description": "Operating 24 hours, 7 days a week our drainage engineers are highly qualified and experienced to deal with your drainage emergencies in Warwickshire.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/drainage/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/drainage/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/drainage/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fixitlocally.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drainage"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
/double-glazing-repairs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/double-glazing-repairs/",
"url": "https://www.fixitlocally.co.uk/double-glazing-repairs/",
"name": "Double Glazing Repairs | Book Appointment | Fix It Locally",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"datePublished": "2018-03-20T10:33:03+00:00",
"dateModified": "2020-10-14T10:39:28+00:00",
"description": "Our 24/7 double glazing repairs team can extend the life of your windows, doors or conservatory. Take a look at the list double glazing services we offer.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/double-glazing-repairs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/double-glazing-repairs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/double-glazing-repairs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fixitlocally.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Double Glazing Repairs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
/garage-door-repairs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fixitlocally.co.uk/garage-door-repairs/",
"url": "https://www.fixitlocally.co.uk/garage-door-repairs/",
"name": "Garage Door Repairs | Warwickshire | Fix It Locally",
"isPartOf": {
"@id": "https://www.fixitlocally.co.uk/#website"
},
"datePublished": "2018-03-20T10:32:33+00:00",
"dateModified": "2020-09-25T11:19:57+00:00",
"description": "Garage door repair 24 hours, 7 days a week. Our rapid response team responds quickly to deal with your garage door emergencies. Request a callback.",
"breadcrumb": {
"@id": "https://www.fixitlocally.co.uk/garage-door-repairs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fixitlocally.co.uk/garage-door-repairs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fixitlocally.co.uk/garage-door-repairs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fixitlocally.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Garage Door Repairs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fixitlocally.co.uk/#website",
"url": "https://www.fixitlocally.co.uk/",
"name": "Fix It Locally",
"description": "If it's broken we can Fix It",
"publisher": {
"@id": "https://www.fixitlocally.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fixitlocally.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fixitlocally.co.uk/#organization",
"name": "Fix it Locally",
"url": "https://www.fixitlocally.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/",
"url": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"contentUrl": "https://www.fixitlocally.co.uk/wp-content/uploads/2018/04/fix-it.png",
"width": 100,
"height": 36,
"caption": "Fix it Locally"
},
"image": {
"@id": "https://www.fixitlocally.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
17Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /locksmiths/ | 2 | 1 |
| /plumbing/ | 2 | 1 |
| /drainage/ | 6 | 1 |
| /double-glazing-repairs/ | 2 | 1 |
| /garage-door-repairs/ | 2 | 1 |
Explore the other reputation pillars for Fix It Locally
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fix It Locally, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fix It Locally: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.fixitlocally.co.uk to view the most current version of its content and see directly what this company is about and what it offers.