Lake Refrigeration & Air Conditioning
(http://www.lake-ref.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority is claimed through longevity, but the contradictory dates (60, 44, and 18 years) undermine the expertise footprint. The schema_json identifies ‘pdswebteam’ as the Person/Author, which is clearly the web development agency rather than a named engineer or business owner, leaving a gap in verifiable human authority. No Gas Safe or F-Gas registration numbers are explicitly provided in the crawlable text, only the claim of being ‘F Gas Compliant.’
The site makes bold claims about ‘Precision cooling solutions’ and ‘seamless installation’ which are partially supported by named case studies like Amalfi White and Castle Gym. However, many general performance assertions like ‘Same-day response’ and ’24/7 Emergency Support’ lack specific protocols or evidence of the infrastructure required to maintain those promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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}
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"name": "Lake Refrigeration & Air Conditioning",
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"publisher": {
"@id": "https://lake-ref.co.uk/#person"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://lake-ref.co.uk/wp-content/uploads/2025/07/air-conditioning-service.webp",
"url": "https://lake-ref.co.uk/wp-content/uploads/2025/07/air-conditioning-service.webp",
"width": "992",
"height": "744",
"caption": "air conditioning service",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://lake-ref.co.uk/air-conditioning-maintenance-in-nottingham-what-every-business-owner-needs-to-know-in-2025/#webpage",
"url": "https://lake-ref.co.uk/air-conditioning-maintenance-in-nottingham-what-every-business-owner-needs-to-know-in-2025/",
"name": "Air Conditioning Maintenance in Nottingham: What Every Business Owner Needs to Know in 2025 - Lake Refrigeration & Air Conditioning",
"datePublished": "2025-07-07T16:44:00+01:00",
"dateModified": "2025-08-13T11:55:35+01:00",
"isPartOf": {
"@id": "https://lake-ref.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://lake-ref.co.uk/wp-content/uploads/2025/07/air-conditioning-service.webp"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://lake-ref.co.uk/author/pdswebteam/",
"name": "pdswebteam",
"url": "https://lake-ref.co.uk/author/pdswebteam/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/e259fd85ca995acbdde0c7c613a7173a6c22d8c3199e48e9f8768854d5ae9421?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/e259fd85ca995acbdde0c7c613a7173a6c22d8c3199e48e9f8768854d5ae9421?s=96&d=mm&r=g",
"caption": "pdswebteam",
"inLanguage": "en-GB"
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},
{
"@type": "BlogPosting",
"headline": "Air Conditioning Maintenance in Nottingham: What Every Business Owner Needs to Know in 2025 - Lake",
"datePublished": "2025-07-07T16:44:00+01:00",
"dateModified": "2025-08-13T11:55:35+01:00",
"articleSection": "News & Insights",
"author": {
"@id": "https://lake-ref.co.uk/author/pdswebteam/",
"name": "pdswebteam"
},
"publisher": {
"@id": "https://lake-ref.co.uk/#person"
},
"description": "In a busy commercial city like Nottingham, a reliable air conditioning service isn’t a luxury, it’s essential. Whether you run a retail outlet, office space,",
"name": "Air Conditioning Maintenance in Nottingham: What Every Business Owner Needs to Know in 2025 - Lake",
"@id": "https://lake-ref.co.uk/air-conditioning-maintenance-in-nottingham-what-every-business-owner-needs-to-know-in-2025/#richSnippet",
"isPartOf": {
"@id": "https://lake-ref.co.uk/air-conditioning-maintenance-in-nottingham-what-every-business-owner-needs-to-know-in-2025/#webpage"
},
"image": {
"@id": "https://lake-ref.co.uk/wp-content/uploads/2025/07/air-conditioning-service.webp"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
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}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /contact/ | 5 | 1 |
| /refrigeration/ | 5 | 1 |
| /services/ | 5 | 1 |
| /air-conditioning/ | 5 | 1 |
| /air-conditioning-maintenance/ | 5 | 1 |
Explore the other reputation pillars for Lake Refrigeration & Air Conditioning
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lake Refrigeration & Air Conditioning, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lake Refrigeration & Air Conditioning: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.lake-ref.co.uk to view the most current version of its content and see directly what this company is about and what it offers.