Identity & Authority: LD Plumbing & Property Services – Signal Evidence & AI Readability

LD Plumbing & Property Services

(https://www.ld-plumbing.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

There is a significant authority gap regarding regulatory compliance. Despite offering plumbing and leak detection services, no Gas Safe registration number is visible—a critical missing_element in the industry dictionary. While the founder Luke Dadge is named and pictured, there is no Person schema or external professional footprint (e.g., LinkedIn or trade body profile) linked to verify his decade of expertise.

The marketing tone shifts from technical advice to bold, unproven assertions, such as claiming to have helped hundreds of people with insurance reports annually without providing a single case study or anonymized example. The claim of being a trusted partner in the community is a standard value prop cliché that lacks the substantiation of local community sponsorship or specific named partnership evidence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "url": "https://www.ld-plumbing.co.uk/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.ld-plumbing.co.uk/search?q={search_term}"
            },
            "query-input": "required name=search_term"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "name": "LD Plumbing",
        "url": "https://www.ld-plumbing.co.uk"
    },
    {
        "@context": "https://schema.org",
        "@type": "Plumber",
        "name": "LD Plumbing & Property Services",
        "image": "https://static.wixstatic.com/media/nsplsh_1695a758e39f49bfaeccae3255096987~mv2.jpg/v1/fill/w_475,h_356,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/nsplsh_1695a758e39f49bfaeccae3255096987~mv2.jpg",
        "@id": "https://www.ld-plumbing.co.uk/",
        "url": "https://www.ld-plumbing.co.uk/",
        "telephone": "07817 499152",
        "priceRange": "£",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St Johns Street",
            "addressLocality": "Bridgnorth",
            "postalCode": "WV15 6AG",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 52.5339994,
            "longitude": -2.4131949
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday",
                    "Saturday"
                ],
                "opens": "08:00",
                "closes": "18:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "09:00",
                "closes": "16:00"
            }
        ],
        "sameAs": [
            "https://www.facebook.com/LDplumbingpropertyservices",
            "https://instagram.com/ld_plumbing_property_services"
        ]
    }
]
/shower-installation-repair-bridgnorth-telford/ — no schema detected (entity gap)
/plumbers-in-telford/
{
    "@context": "https://schema.org",
    "@type": "Plumber",
    "name": "LD Plumbing & Property Services",
    "image": "https://static.wixstatic.com/media/11062b_d22ebfb88cb7430fa4d90d79bac5f765~mv2.jpeg/v1/fill/w_395,h_263,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/11062b_d22ebfb88cb7430fa4d90d79bac5f765~mv2.jpeg",
    "@id": "https://www.ld-plumbing.co.uk/plumbers-in-telford",
    "url": "https://www.ld-plumbing.co.uk/plumbers-in-telford",
    "telephone": "07817 499152",
    "priceRange": "£",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "St Johns Street",
        "addressLocality": "Bridgnorth",
        "postalCode": "WV15 6AG",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 52.5339994,
        "longitude": -2.4131949
    },
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday",
                "Saturday"
            ],
            "opens": "08:00",
            "closes": "18:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "09:00",
            "closes": "16:00"
        }
    ],
    "sameAs": [
        "https://www.facebook.com/LDplumbingpropertyservices",
        "https://instagram.com/ld_plumbing_property_services"
    ]
}
/about-us/ — no schema detected (entity gap)
/water-leak-detection-repair-telford-shrewsbury-wolverhampton/
{
    "@context": "https://schema.org",
    "@type": "Plumber",
    "name": "LD Plumbing & Property Services",
    "image": "https://static.wixstatic.com/media/2c239b3714724b7287ff66dbbdb41ca9.jpg/v1/fill/w_485,h_322,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/2c239b3714724b7287ff66dbbdb41ca9.jpg",
    "@id": "https://www.ld-plumbing.co.uk/leak-investigation-repair-bridgnorth-telford",
    "url": "https://www.ld-plumbing.co.uk/leak-investigation-repair-bridgnorth-telford",
    "telephone": "07817 499152",
    "priceRange": "£",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "St Johns Street",
        "addressLocality": "Bridgnorth",
        "postalCode": "WV15 6AG",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 52.5339994,
        "longitude": -2.4131949
    },
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday",
                "Saturday"
            ],
            "opens": "08:00",
            "closes": "18:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "09:00",
            "closes": "16:00"
        }
    ],
    "sameAs": [
        "https://www.facebook.com/LDplumbingpropertyservices",
        "https://instagram.com/ld_plumbing_property_services"
    ]
}
/damp-mould-services-bridgnorth-telford/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
118Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 26 1
/shower-installation-repair-bridgnorth-telford/ 18 1
/plumbers-in-telford/ 19 1
/about-us/ 17 1
/water-leak-detection-repair-telford-shrewsbury-wolverhampton/ 20 1
/damp-mould-services-bridgnorth-telford/ 18 1
Explore the other reputation pillars for LD Plumbing & Property Services