Lock King
(http://www.lockking.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
While the site names individuals like Billie and specific commercial clients in testimonials, it lacks Person schema or sameAs links to verify these identities. The Technical Credibility Gap is widened by the temporal delta; the content is stale, with the most recent blog update appearing to be from 2019, which is significantly older than the 36-month threshold for authority maintenance. The schema is limited to basic Organization and WebPage types, missing the more granular Specialist or LocalBusiness properties.
The site makes bold performance claims including send an experienced locksmith to your door within 1 hour and being a key installer within the Essex and London area. These claims lack real-time data or a map of recent jobs to validate the ‘1 hour’ promise. The marketing tone suggests a large operation (major supermarket chain to local councils), yet the site demonstrates the digital footprint of a small, owner-operated entity.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/#webpage",
"url": "https://www.lockking.co.uk/",
"name": "Emergency Locksmith Romford Essex - Lock King",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/#breadcrumblist"
},
"datePublished": "2016-04-27T18:31:28+00:00",
"dateModified": "2025-01-14T09:46:37+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lockking.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/wooden-door-vs-upvc-door/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#blogposting",
"name": "Wooden Door Vs UPVC DOOR - Lock King",
"headline": "Wooden Door Vs UPVC DOOR",
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2018/07/locksmith1.jpg",
"width": 1280,
"height": 527
},
"datePublished": "2019-01-27T22:56:41+00:00",
"dateModified": "2019-01-27T22:56:41+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#webpage"
},
"isPartOf": {
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#webpage"
},
"articleSection": "Uncategorized"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.lockking.co.uk/",
"nextItem": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#listItem",
"position": 2,
"name": "Wooden Door Vs UPVC DOOR",
"previousItem": "https://www.lockking.co.uk/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "Person",
"@id": "https://www.lockking.co.uk/author/wpengine/#author",
"url": "https://www.lockking.co.uk/author/wpengine/",
"name": "wpengine",
"image": {
"@type": "ImageObject",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#authorImage",
"url": "https://secure.gravatar.com/avatar/9315f6ce3baebb09c86901c4497d57b7?s=96&d=mm&r=g",
"width": 96,
"height": 96,
"caption": "wpengine"
}
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#webpage",
"url": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/",
"name": "Wooden Door Vs UPVC DOOR - Lock King",
"description": "Its the age old question, whats better to better for my house, ye old classic wooden door or the mighty modern UPVC Door? Many of my customers ask me this so here are my thoughts. Battle 1. Maintenance. Wooden Door: A wooden door requires sanding and painting every few years or it will eventually become",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#breadcrumblist"
},
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"creator": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2018/07/locksmith1.jpg",
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#mainImage",
"width": 1280,
"height": 527
},
"primaryImageOfPage": {
"@id": "https://www.lockking.co.uk/wooden-door-vs-upvc-door/#mainImage"
},
"datePublished": "2019-01-27T22:56:41+00:00",
"dateModified": "2019-01-27T22:56:41+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
}
}
]
}
/guide-to-insurance-approved-locks/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#blogposting",
"name": "Guide to insurance approved locks - Lock King",
"headline": "Guide to insurance approved locks",
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2019/01/locksmith-2.jpg",
"width": 1920,
"height": 710
},
"datePublished": "2011-08-21T11:19:39+00:00",
"dateModified": "2019-01-27T21:22:32+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#webpage"
},
"isPartOf": {
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#webpage"
},
"articleSection": "Insurance Approved Locks, Uncategorized, Insurance, locks"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.lockking.co.uk/",
"nextItem": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#listItem",
"position": 2,
"name": "Guide to insurance approved locks",
"previousItem": "https://www.lockking.co.uk/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "Person",
"@id": "https://www.lockking.co.uk/author/wpengine/#author",
"url": "https://www.lockking.co.uk/author/wpengine/",
"name": "wpengine",
"image": {
"@type": "ImageObject",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#authorImage",
"url": "https://secure.gravatar.com/avatar/9315f6ce3baebb09c86901c4497d57b7?s=96&d=mm&r=g",
"width": 96,
"height": 96,
"caption": "wpengine"
}
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#webpage",
"url": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/",
"name": "Guide to insurance approved locks - Lock King",
"description": "Insurance Approved Locks",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#breadcrumblist"
},
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"creator": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2019/01/locksmith-2.jpg",
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#mainImage",
"width": 1920,
"height": 710
},
"primaryImageOfPage": {
"@id": "https://www.lockking.co.uk/guide-to-insurance-approved-locks/#mainImage"
},
"datePublished": "2011-08-21T11:19:39+00:00",
"dateModified": "2019-01-27T21:22:32+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
}
}
]
}
/useful-facts-about-locks-home-security/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#blogposting",
"name": "Useful Facts About Locks & Home Security - Lock King",
"headline": "Useful Facts About Locks & Home Security",
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2011/08/home-security-locks.jpg",
"width": 1280,
"height": 527
},
"datePublished": "2011-08-10T16:04:08+00:00",
"dateModified": "2019-01-27T22:55:17+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#webpage"
},
"isPartOf": {
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#webpage"
},
"articleSection": "Uncategorized"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.lockking.co.uk/",
"nextItem": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#listItem",
"position": 2,
"name": "Useful Facts About Locks & Home Security",
"previousItem": "https://www.lockking.co.uk/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "Person",
"@id": "https://www.lockking.co.uk/author/wpengine/#author",
"url": "https://www.lockking.co.uk/author/wpengine/",
"name": "wpengine",
"image": {
"@type": "ImageObject",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#authorImage",
"url": "https://secure.gravatar.com/avatar/9315f6ce3baebb09c86901c4497d57b7?s=96&d=mm&r=g",
"width": 96,
"height": 96,
"caption": "wpengine"
}
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#webpage",
"url": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/",
"name": "Useful Facts About Locks & Home Security - Lock King",
"description": "You are ten times more likely to be burgled if you don't have basic security - even something as simple as putting strong locks on doors and windows will keep your house much safer. The cylinder on a UPVC Door that you operate with your key is otherwise known as a Euro Profile Cylinder and",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#breadcrumblist"
},
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"creator": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://www.lockking.co.uk/wp-content/uploads/sites/12/2011/08/home-security-locks.jpg",
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#mainImage",
"width": 1280,
"height": 527
},
"primaryImageOfPage": {
"@id": "https://www.lockking.co.uk/useful-facts-about-locks-home-security/#mainImage"
},
"datePublished": "2011-08-10T16:04:08+00:00",
"dateModified": "2019-01-27T22:55:17+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
}
}
]
}
/locksmith-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/locksmith-services/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.lockking.co.uk/",
"nextItem": "https://www.lockking.co.uk/locksmith-services/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/locksmith-services/#listItem",
"position": 2,
"name": "Services",
"previousItem": "https://www.lockking.co.uk/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/locksmith-services/#webpage",
"url": "https://www.lockking.co.uk/locksmith-services/",
"name": "Services - Lock King",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/locksmith-services/#breadcrumblist"
},
"datePublished": "2016-04-29T19:37:25+00:00",
"dateModified": "2024-03-19T13:56:46+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
}
}
]
}
/locksmith-romford-essex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#blogposting",
"name": "Locksmiths Romford Essex - Lock King",
"headline": "Locksmiths Romford Essex",
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
},
"image": {
"@type": "ImageObject",
"url": "http://lockking.wpmultisite.org/wp-content/uploads/sites/12/2011/07/van3.jpg",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#articleImage"
},
"datePublished": "2011-08-17T18:23:59+00:00",
"dateModified": "2011-08-17T18:23:59+00:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#webpage"
},
"isPartOf": {
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#webpage"
},
"articleSection": "Essex"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.lockking.co.uk/",
"nextItem": "https://www.lockking.co.uk/locksmith-romford-essex/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#listItem",
"position": 2,
"name": "Locksmiths Romford Essex",
"previousItem": "https://www.lockking.co.uk/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.lockking.co.uk/#organization",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"url": "https://www.lockking.co.uk/"
},
{
"@type": "Person",
"@id": "https://www.lockking.co.uk/author/wpengine/#author",
"url": "https://www.lockking.co.uk/author/wpengine/",
"name": "wpengine",
"image": {
"@type": "ImageObject",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#authorImage",
"url": "https://secure.gravatar.com/avatar/9315f6ce3baebb09c86901c4497d57b7?s=96&d=mm&r=g",
"width": 96,
"height": 96,
"caption": "wpengine"
}
},
{
"@type": "WebPage",
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#webpage",
"url": "https://www.lockking.co.uk/locksmith-romford-essex/",
"name": "Locksmiths Romford Essex - Lock King",
"description": "Locksmith Romford Essex. Lock King offer Emergency Locksmiths services in Romford including Door Entry. Locked out in Romford? Call Lock King.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.lockking.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.lockking.co.uk/locksmith-romford-essex/#breadcrumblist"
},
"author": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"creator": {
"@id": "https://www.lockking.co.uk/author/wpengine/#author"
},
"datePublished": "2011-08-17T18:23:59+00:00",
"dateModified": "2011-08-17T18:23:59+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.lockking.co.uk/#website",
"url": "https://www.lockking.co.uk/",
"name": "Lock King",
"description": "Emergency Locksmith Essex",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.lockking.co.uk/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
7Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /wooden-door-vs-upvc-door/ | 1 | 0 |
| /guide-to-insurance-approved-locks/ | 1 | 0 |
| /useful-facts-about-locks-home-security/ | 1 | 0 |
| /locksmith-services/ | 1 | 0 |
| /locksmith-romford-essex/ | 1 | 0 |
Explore the other reputation pillars for Lock King
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lock King, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lock King: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.lockking.co.uk to view the most current version of its content and see directly what this company is about and what it offers.