My Plumber
(http://www.my-plumber.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
Authority gaps are notable as there are zero named experts, founders, or lead engineers mentioned across the 6 pages. While they claim to have a family of 2000+ franchise partners, the lack of Person schema or sameAs links for key personnel creates an identity vacuum. The authority is borrowed from the ‘Fantastic Services’ brand rather than demonstrated through individual technical leadership.
The marketing tone is largely professional and backed by logic, but the ‘proven profitable franchise business model’ claim lacks specific ROI data or verifiable franchisee success metrics. The disconnect is mostly temporal; claiming to be ‘award-winning’ based on 2016 data in 2026 is a significant gap between marketing signal and current substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/contact-us/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://my-plumber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us",
"item": "https://my-plumber.co.uk/contact-us/"
}
]
}
/plumbing/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"serviceType": "Plumbing",
"category": "Plumbing",
"name": "Plumbing",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/plumbing-services.jpg",
"url": "https://my-plumber.co.uk/plumbing/",
"description": "",
"areaServed": {
"@type": "AdministrativeArea",
"name": "Greater London"
},
"provider": {
"@type": "LocalBusiness",
"name": "My Plumber",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/plumbing-services.jpg",
"priceRange": "££",
"telephone": "+442030785920",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK"
},
"parentOrganization": {
"@type": "Organization",
"name": "Fantastic Services"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Plumbing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency Plumber"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Tap repair and replacement"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Toilet and shower leaks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Kitchen Installations"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Bathroom installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Saniflo systems"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Water softeners"
}
}
]
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://my-plumber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Plumbing",
"item": "https://my-plumber.co.uk/plumbing/"
}
]
}
]
/drainage/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"serviceType": "Drainage",
"category": "Drainage",
"name": "Drainage",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/london-drainage-service.jpg",
"url": "https://my-plumber.co.uk/drainage/",
"description": "",
"areaServed": {
"@type": "AdministrativeArea",
"name": "Greater London"
},
"provider": {
"@type": "LocalBusiness",
"name": "My Plumber",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/london-drainage-service.jpg",
"priceRange": "££",
"telephone": "+442030785920",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK"
},
"parentOrganization": {
"@type": "Organization",
"name": "Fantastic Services"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Plumbing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Blocked drains"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Blocked toilets"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "CCTV drain survey"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Drain jetting"
}
}
]
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://my-plumber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drainage",
"item": "https://my-plumber.co.uk/drainage/"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I know if my drains are blocked?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Common signs of blocked drains include slow drainage, unpleasant smells, gurgling sounds from the pipes, or standing water in sinks, baths, or toilets."
}
},
{
"@type": "Question",
"name": "Do I need to be home during the drainage service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While it’s not essential, we recommend being home during the service to ensure we have access to the affected areas. This also allows us to confirm your preferences for any work that may need to be done."
}
},
{
"@type": "Question",
"name": "How much does it cost to unblock a drain?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The cost varies depending on the severity of the blockage and the method required for clearing it. Our prices are hourly based, so you pay only for the actual time of the service."
}
},
{
"@type": "Question",
"name": "Can you sell a house with drainage problems?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, you can sell a house with drainage problems in the UK, but you must legally disclose the issue to potential buyers. The failure to disclose drainage problems may lead to legal complications in the future. The sale price may also need to be adjusted to reflect the cost of repairs or potential buyers may not be interested."
}
},
{
"@type": "Question",
"name": "How long does it take to unblock a drain?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The time it takes to unblock a drain depends on the complexity of the issue. Simple blockages can be resolved within an hour, while more severe blockages or repairs may take longer."
}
},
{
"@type": "Question",
"name": "What should I do if I have a drainage emergency?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you’re dealing with an urgent drainage issue, such as flooding or a severe blockage, call us immediately. We offer 24/7 emergency drainage services to address urgent problems as quickly as possible."
}
},
{
"@type": "Question",
"name": "Can you fix damaged pipes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we offer pipe repair services. If our CCTV inspections reveal damaged or broken pipes, we can carry out repairs or replacements to restore your drainage system to full function."
}
},
{
"@type": "Question",
"name": "How much does it cost to install a drainage system UK?",
"acceptedAnswer": {
"@type": "Answer",
"text": "On average, drainage system installation costs in the UK range from £1,500 to £5,500, depending on the type of system and complexity of the project. French drains, for instance, cost about £200 per meter to install."
}
}
]
}
]
/gas-boiler-services/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"serviceType": "Boilers",
"category": "Boilers",
"name": "Boilers",
"image": "https://cdn.my-plumber.co.uk/images/layout/default-feature-image.jpg",
"url": "https://my-plumber.co.uk/gas-boiler-services/",
"description": "",
"areaServed": {
"@type": "AdministrativeArea",
"name": "Greater London"
},
"provider": {
"@type": "LocalBusiness",
"name": "My Plumber",
"image": "https://cdn.my-plumber.co.uk/images/layout/default-feature-image.jpg",
"priceRange": "££",
"telephone": "+442030785920",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK"
},
"parentOrganization": {
"@type": "Organization",
"name": "Fantastic Services"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Plumbing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Boiler installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Boiler repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Boiler servicing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Gas safe register"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Gas safety certificates"
}
}
]
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://my-plumber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Boilers",
"item": "https://my-plumber.co.uk/gas-boiler-services/"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is it worth getting a boiler serviced every year?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is worth getting your boiler serviced every year. Annual servicing helps ensure the boiler runs safely, efficiently, and reliably, reducing the risk of breakdowns and costly repairs. It can also extend the lifespan of your boiler and is often required to maintain warranty coverage."
}
},
{
"@type": "Question",
"name": "How often do gas boilers need to be serviced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Gas boilers should be serviced once every year to ensure they operate safely and efficiently. Annual servicing helps detect potential issues early, maintain warranty conditions, and comply with safety regulations."
}
},
{
"@type": "Question",
"name": "Is it a legal requirement to have a gas boiler serviced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In the UK, it is not a legal requirement for homeowners to have their gas boiler serviced annually. However, it is strongly recommended for safety, efficiency, and to maintain any applicable warranties. Regular servicing by a Gas Safe registered engineer can help prevent issues such as carbon monoxide leaks and ensure the boiler operates efficiently, potentially saving on energy bills and costly repairs."
}
},
{
"@type": "Question",
"name": "How much does it cost to get your gas boiler serviced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A gas boiler service in the UK usually costs between £80 and £150. Prices vary by boiler type and location. Extra charges may apply if repairs are required during the service. "
}
}
]
}
]
/heating/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"serviceType": "Heating",
"category": "Heating",
"name": "Heating",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/plumbing-business.jpg",
"url": "https://my-plumber.co.uk/heating/",
"description": "",
"areaServed": {
"@type": "AdministrativeArea",
"name": "Greater London"
},
"provider": {
"@type": "LocalBusiness",
"name": "My Plumber",
"image": "https://cdn.my-plumber.co.uk/wp-content/uploads/2020/08/plumbing-business.jpg",
"priceRange": "££",
"telephone": "+442030785920",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK"
},
"parentOrganization": {
"@type": "Organization",
"name": "Fantastic Services"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Plumbing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Radiators"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Powerflushing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Central heating installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Central heating repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Central heating servicing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Megaflo and unvented cylinders"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "MagnaClean system"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Underfloor heating"
}
}
]
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://my-plumber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Heating",
"item": "https://my-plumber.co.uk/heating/"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are your heating engineers Gas Safe registered?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, all the heating engineers we work with are fully insured and Gas Safe registered, ensuring your heating system is serviced or installed safely and legally in accordance with UK regulations."
}
},
{
"@type": "Question",
"name": "Can I book emergency heating repairs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. We offer 24/7 emergency heating services across London, including weekends and public holidays. Simply check our availability online or give us a call to book the next available engineer."
}
},
{
"@type": "Question",
"name": "How quickly can I book a heating engineer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "In many cases, we offer same-day or next-day appointments. You can check real-time availability via our online booking form or contact our team directly for urgent requests."
}
},
{
"@type": "Question",
"name": "Do you cover all areas of London?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we cover the entire London M25 area. No matter where you're based in the city, we’ll send a qualified local heating engineer to your property."
}
},
{
"@type": "Question",
"name": "How often should a central heating system be serviced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A central heating system should be serviced once every year to ensure it operates safely and efficiently. Annual servicing helps identify issues early, maintain performance, and extend the system’s lifespan."
}
},
{
"@type": "Question",
"name": "How much does it cost to flush a central heating system in the UK?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flushing a central heating system in the UK typically costs between £150 and £300. The price depends on the size of the system, the level of sludge build-up, and whether a power flush or a standard chemical flush is required. Regular flushing helps improve heating efficiency and prolongs the life of your boiler and radiators."
}
},
{
"@type": "Question",
"name": "How much does it cost to have central heating serviced?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The cost to have central heating serviced in the UK ranges from £60 to £120. Prices vary depending on the location and the size, or type of your heating system. Regular servicing helps maintain efficiency, prevent breakdowns, and ensure safety."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /contact-us/ | 2 | 1 |
| /plumbing/ | 8 | 0 |
| /drainage/ | 8 | 0 |
| /gas-boiler-services/ | 8 | 1 |
| /heating/ | 6 | 0 |
Explore the other reputation pillars for My Plumber
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from My Plumber, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to My Plumber: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.my-plumber.co.uk to view the most current version of its content and see directly what this company is about and what it offers.