Identity & Authority: Neighborly – Signal Evidence & AI Readability

Neighborly

(https://www.neighborly.com) πŸ“Έ Data Snapshot: May 17, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Despite claiming to use certified experts and background-checked local experts, the site provides zero names, credentials, or digital footprints for any of these professionals. There is a total absence of Person schema or sameAs links to professional registrations. The technical implementation is clean but sterile, using VideoObject schema on the homepage to create a sense of authority (Neighborly House Heroes) that is not backed by actual local license numbers or insurance details in the structured data.

The site makes bold claims about taking the stress out of home maintenance and delivering professional service every time, but fails to demonstrate this with any real-world evidence. There are no case studies, no before-and-after galleries of the carpentry or landscaping work, and no named clients. The performance is ‘promised’ rather than ‘proven,’ relying entirely on the brand’s self-created trademarked slogans like It’s Not Done Until It’s Done Right.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "name": "Neighborly House Heroes",
    "description": "When the problem's bigger than you, Neighborly is your hub for home services. From home exterior painting to window cleaning to grounds maintenance and more, Neighborly's house heroes are able to save the day!",
    "thumbnailUrl": [
        "https://i.ytimg.com/vi/Ao92Yg34RlU/hqdefault.jpg",
        "https://i.ytimg.com/vi/Ao92Yg34RlU/maxresdefault.jpg"
    ],
    "embedUrl": "https://www.youtube.com/embed/Ao92Yg34RlU",
    "uploadDate": "2022-10-21",
    "duration": "PT30S"
}
/services/handyman-services/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.neighborly.com/"
        }
    ]
}
/services/window-cleaning/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.neighborly.com/"
        }
    ]
}
/neighborly-done-right-promise/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.neighborly.com/"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Neighborly Done Right Promise",
            "item": "https://www.neighborly.com/neighborly-done-right-promise"
        }
    ]
}
/services/gutter-cleaning/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.neighborly.com/"
        }
    ]
}
/services/landscaping-lawn-care/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.neighborly.com/"
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
5455Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 909 1
/services/handyman-services/ 911 1
/services/window-cleaning/ 911 1
/neighborly-done-right-promise/ 908 1
/services/gutter-cleaning/ 908 1
/services/landscaping-lawn-care/ 908 1