Orkin
(https://www.orkin.com) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through JSON-LD schema that identifies a founding date of 1901 and a specific founder, Otto Orkin. The technical footprint is robust, featuring sameAs links to the Better Business Bureau, Wikipedia, and multiple social platforms, which validates the industry leader claim. A minor gap exists as the Orkin Pros are presented as a collective expert class without naming specific regional technical directors in the structured data.
The marketing tone is polished but generally stays within the bounds of what the site demonstrates. Bold claims like 100% of bacteria and viruses killed for the VitalClean service are qualified by EPA toxicity ratings. The Orkin Guarantee is not a vague promise but a specific 30-day money-back commitment, reducing the distance between marketing signal and business substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Orkin",
"legalName": "Orkin, LLC",
"alternateName": [
"Orkin Exterminating Company",
"Orkin Pest Control"
],
"url": "https://www.orkin.com/",
"logo": "https://images.ctfassets.net/7bnun0x6hsse/N83CIUlTiXwPDRvXx64PB/267d85f1e4a88d3665d4226628359e01/Orkin_Pest_Control_Logo.png",
"foundingDate": "1901",
"founders": [
{
"@type": "Person",
"name": "Otto Orkin"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "2170 Piedmont Rd NE",
"addressLocality": "Atlanta",
"addressRegion": "GA",
"postalCode": "30324",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "866-949-6097"
},
"sameAs": [
"https://www.facebook.com/OrkinPestControl",
"https://www.pinterest.com/orkin/_created/",
"https://twitter.com/theorkinman",
"https://www.youtube.com/user/OrkinVideo",
"https://twitter.com/OrkinPest",
"https://www.bbb.org/us/ga/atlanta/profile/pest-control/orkin-llc-1166-2000743",
"https://en.wikipedia.org/wiki/Orkin"
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Orkin Termite Treatment, Pest Control & Exterminator Service",
"description": "With more than 125 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.",
"url": "https://www.orkin.com"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
}
]
}
]
/my-account/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Orkin Termite Treatment, Pest Control & Exterminator Service",
"description": "Access your Orkin account to manage appointments, view service history, make payments & update your preferences — all in one place.",
"url": "https://www.orkin.com"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
}
]
}
]
/contact/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Customer Care",
"description": "Call (888) 675-4662. Plus other ways to contact your customer care center. Questions, scheduling, billing, services or feedback, Orkin is here to help 24/7.",
"url": "https://www.orkin.com/contact"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact",
"item": "https://www.orkin.com/contact"
}
]
}
]
/pest-control/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home Pest Control",
"description": "With pest control treatments targeted at specific pests, Orkin's here to make sure your home is pest-free. For pest control & pest prevention, call Orkin today. ",
"url": "https://www.orkin.com/pest-control"
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Home Pest Control",
"description": "With pest control treatments targeted at specific pests, Orkin's here to make sure your home is pest-free. For pest control & pest prevention, call Orkin today. ",
"serviceType": "Pest Control",
"provider": {
"@type": "Organization",
"name": "Orkin"
},
"url": "https://www.orkin.com/pest-control"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pest Control",
"item": "https://www.orkin.com/pest-control"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much is an Orkin home inspection?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orkin’s goal is to give each customer a customized plan that that takes the home, problem, and surrounding environment into consideration. In short, prices will vary based on the infestation. \n\nContact your local Orkin Pest Control Branch office for a quote.\n\n"
}
},
{
"@type": "Question",
"name": "Does Orkin give free inspections?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orkin does not give free inspections, but you can get a quote from Orkin with no obligation.\n\nCall 877-819-5061, and a team member will be in touch with quotes as soon as possible. \n\n"
}
},
{
"@type": "Question",
"name": "How much does pest control cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Pest control varies by the degree of infestation plus its surrounding environment, so it's best to contact your local Orkin Pest Control Branch office for pricing. \n\nYour local office will be familiar with the landscape and can consider your unique pricing needs. \n\n"
}
},
{
"@type": "Question",
"name": "Why are there dead bugs after pest treatment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is normal (and even good news!) to see dead bugs showing up several days after treatment. That means the pest control is working.\n\n"
}
},
{
"@type": "Question",
"name": "How does Orkin treat bed bugs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Bed bug treatments are very involved and often involve a variety of treatment products.\n\nAn Orkin bed bug specialist will conduct a thorough inspection of your home, and then provide a customized solution for your problem. \n\nDepending on your unique situation, bed bug control can include conventional treatments with pesticides or heat treatments.\n\n"
}
}
]
}
]
/termite-control/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Orkin Termite Control Services",
"description": "Termites can cause costly damage to your home and yard. Call an Orkin Pro for termite control and extermination against termite infestations.",
"url": "https://www.orkin.com/termite-control"
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Orkin Termite Control Services",
"description": "Termites can cause costly damage to your home and yard. Call an Orkin Pro for termite control and extermination against termite infestations.",
"serviceType": "Pest Control",
"provider": {
"@type": "Organization",
"name": "Orkin"
},
"url": "https://www.orkin.com/termite-control"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Termite Control",
"item": "https://www.orkin.com/termite-control"
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "What to Expect: Orkin’s Termite Control",
"description": "Think you have termites and wondering what to do next? Here’s what you can expect from Orkin’s Termite Control Service, from the first meeting with a highly trained inspector, to treatment options and our ongoing protection.",
"thumbnailUrl": "http://img.youtube.com/vi/sR-DwDUDIW0/sddefault.jpg",
"uploadDate": "2022-05-18",
"contentUrl": "/termite-control",
"embedUrl": "https://youtu.be/sR-DwDUDIW0",
"publisher": {
"@type": "Organization",
"name": "Orkin",
"logo": {
"@type": "ImageObject",
"url": "https://images.ctfassets.net/7bnun0x6hsse/N83CIUlTiXwPDRvXx64PB/267d85f1e4a88d3665d4226628359e01/Orkin_Pest_Control_Logo.png"
}
},
"duration": "PT2M15S",
"transcript": null
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does termite treatment cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The cost for termite treatment will vary, depending on your location and your home’s specific needs. To get a better understanding of how much termite treatment is for your home, schedule a free termite inspection with Orkin.\n\n"
}
},
{
"@type": "Question",
"name": "Are termites covered by home insurance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most homeowner's insurance policies do not cover termite damage. That’s why prevention is key. Termite bonds help ensure that inspectors will visit and inspect your home for visible evidence of termite infestations and termite damage.\n\n"
}
},
{
"@type": "Question",
"name": "How are termites treated?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A specialized combination of products and equipment is necessary to effectively treat termite infestations. First, a termite exterminator will analyze the severity of the infestation by performing a complete inspection of your home for termites and their damage. The exact treatment approach will depend on the termite species and the location of the infestation.\n\n"
}
},
{
"@type": "Question",
"name": "What do termites look like?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Termites have soft bodies, pinchers and straight antennae. Colors range from white to light brown in color. Worker termites often appear lighter, while swarming termites are darker.\n\n"
}
},
{
"@type": "Question",
"name": "What are signs of a termite swarm?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Termites swarm after their original colony has reached a certain capacity level and is ready to expand. For most colonies, this happens once a year. Hundreds or even thousands of swarmers, called alates, are produced with the sole purpose of reproduction and expansion.\n\n"
}
},
{
"@type": "Question",
"name": "Do termites have wings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Alates (swarmers) have wings and hard exoskeletons that may be very dark in color. Additionally, flying and swarming termites can be recognized by their prominent wings.\n\n"
}
},
{
"@type": "Question",
"name": "How big are termites?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Termites typically measure between 1/4 and 1/2 of an inch long.\n\n"
}
},
{
"@type": "Question",
"name": "How to prepare for termite treatment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Check areas around the home for damaged wood, cast-off wings around the floor, and shelter tubes. Call an expert at Orkin for further investigation. \n\n"
}
},
{
"@type": "Question",
"name": "What does termite damage look like? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most homeowners don’t notice they have termites until the damage has become costly and tough to fix. Home termite damage is a serious issue. It often ruins the structural integrity of a home. Residents rarely have the chance to inspect hidden areas like wall voids, so the pests tunnel and eat their way through rafters and studs uncontested, leading to collapsed supports.\n\n"
}
},
{
"@type": "Question",
"name": "Where do termites live? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "There are about 50 different kinds of termite species found in North America and each of these species is categorized into one of three termite groups – subterranean, dampwood or drywood. Each termite group has distinctive environmental requirements and behaviors when it comes to whether or not they live in soil and where they construct their colonies.\n\n"
}
},
{
"@type": "Question",
"name": "How do termites get into your house? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Subterranean termite workers are the caste members that consume wood and they gain entrance into homes by building mud tubes that provide them a moist, protective passageway to get from one location to another. Workers generally gain access to houses by following their underground foraging tunnels, also known as exploratory tubes, to the foundation or underneath the house’s slab. \n\n"
}
},
{
"@type": "Question",
"name": "How long can termites go without food? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Termites can live only a few days without water, and only two weeks without food.\n\n"
}
},
{
"@type": "Question",
"name": "Can you get rid of termites completely? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Termites have been around for about 250 million years, making them an active contributor to our environment. In the U.S. alone, there are about 45 active species of termites. In fact, termites live in every U.S. state, except Alaska. While you cannot get rid of termites permanently from the environment, you can help prevent them from taking root in your home and control any active colonies nearby.\n\n"
}
},
{
"@type": "Question",
"name": "How do exterminators get rid of termites?",
"acceptedAnswer": {
"@type": "Answer",
"text": "There are a variety of strategies an exterminator can use to get rid of termites. Connect with an Orkin Pro to create an effective termite treatment plan for your home!\n\n"
}
},
{
"@type": "Question",
"name": "How can you prevent termites?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Professionals consider prevention to be the most successful pest control for termites. In building a new home, pretreating the ground before the foundation is put down will help reduce termite problems in the future. Controlling moisture within a home can also reduce the likelihood of infestation\n\n"
}
},
{
"@type": "Question",
"name": "Do termite bait traps work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Baited traps may prove helpful in confirming suspected infestations and in identifying high-activity areas. Baits use slow-acting insecticides or growth inhibitors which, when brought back to the termite nest, act to kill colonies. However, these treatments are long-term solutions and, when used alone, take time to control a colony.\n\n"
}
},
{
"@type": "Question",
"name": "Do DIY termite treatments work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Although professional extermination is required to eradicate an existing termite infestation, homeowners sometimes look for alternative treatments. Most of these are not effective in dealing with an active termite infestation due to the size of the colony in many cases or difficulty in addressing all of their entry points into the home.\n\n"
}
}
]
}
]
/home-services/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Orkin",
"url": "https://www.orkin.com",
"keywords": "pest control",
"description": "Manage your home's pest problems with Pest Control services from Orkin. Don’t just hire an exterminator. Hire an expert.® Schedule an inspection today."
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home Services",
"description": "From termites to attic insulation, our Orkin experts are trained to protect your whole home. Learn more about our home improvement services with help from Orkin today.",
"url": "https://www.orkin.com/home-services"
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Home Services",
"description": "From termites to attic insulation, our Orkin experts are trained to protect your whole home. Learn more about our home improvement services with help from Orkin today.",
"serviceType": "Professional Home Services",
"provider": {
"@type": "Organization",
"name": "Orkin"
},
"url": "https://www.orkin.com/home-services"
}
],
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.orkin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Home Services",
"item": "https://www.orkin.com/home-services"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How to treat yard for mosquitoes",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orkin mosquito service plans include a combination of treatments to break the mosquito's life cycle, preventing larvae from becoming breeding, biting, and potentially disease-carrying adults.\n\n"
}
},
{
"@type": "Question",
"name": "How to treat yard for ticks?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tick control and prevention begins with an assessment of the property, and any subsequent plan will include proper treatment to areas frequented by ticks.\n\n"
}
},
{
"@type": "Question",
"name": "How to insulate attics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Inadequate insulation can lead to heating and cooling loss, but OrkinTherm® or Orkin ComfortZone® can help prevent that as well as help provide protection against pests.\n\n"
}
},
{
"@type": "Question",
"name": "How to disinfect home?",
"acceptedAnswer": {
"@type": "Answer",
"text": "VitalClean™ can help restore much-needed peace of mind thanks to minimal impact on your home with the lowest toxicity rating by the EPA. It's approved for kitchen use to control bacteria, viruses, and mold without the need to wash/rinse the area after application.\n\n"
}
},
{
"@type": "Question",
"name": "How to prevent squirrels on my roof?",
"acceptedAnswer": {
"@type": "Answer",
"text": "An Orkin Pro can find and seal possible entry points such as vents, holes, and pipes to help your home stay secure and prevent curious squirrels.\n\n"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
84Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 1 |
| /my-account/ | 15 | 1 |
| /contact/ | 13 | 2 |
| /pest-control/ | 13 | 2 |
| /termite-control/ | 13 | 1 |
| /home-services/ | 15 | 2 |
Explore the other reputation pillars for Orkin
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Orkin, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Orkin: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.orkin.com to view the most current version of its content and see directly what this company is about and what it offers.