Service Experts
(https://www.serviceexperts.com) 📸 Data Snapshot: May 17, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site repeatedly mentions ‘ACE-certified’ technicians as a mark of authority, it fails to provide a verification portal or link to the certifying body. The schema_json is a basic LocalBusiness type with no sameAs links to social proof or official contractor registries, which is a gap for a brand claiming to serve 800,000 homes. There are no Person schema entries for leadership, creating a ‘faceless corporate’ authority gap.
Marketing tone is highly professional but relies on internal guarantees like the ‘1-Year Installation Guarantee’ rather than independent case studies. The performance claims regarding ‘leading advancements’ are not backed by specific technical whitepapers or named proprietary technologies beyond the mentioned Lennox partnership. However, the presence of specific rebate amounts and diagnostic fee waivers ($0 diagnostic for Maintenance+ members) anchors the marketing in real-world deliverables.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
/faq/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
/locations/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
/franchise-coupons/print/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
/services/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
/about-us/reviews/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Service Experts",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "3400 N Central Expressway, Ste 410",
"addressLocality": "Richardson",
"addressRegion": "TX",
"postalCode": "75080"
},
"image": "/assets/Logo.png.2508011555055.webp",
"telephone": "(866) 963-7996",
"url": "https://www.serviceexperts.com",
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.9977389",
"longitude": "-96.7080397"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 30 | 2 |
| /faq/ | 17 | 2 |
| /locations/ | 6 | 2 |
| /franchise-coupons/print/ | 6 | 2 |
| /services/ | 29 | 2 |
| /about-us/reviews/ | 170 | 2 |
This page presents a snapshot of public data from Service Experts, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Service Experts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.serviceexperts.com to view the most current version of its content and see directly what this company is about and what it offers.