Away Resorts
(https://awayresorts.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily established through technical and regulatory disclosures, such as registered company numbers and FCA regulation details in the footer. However, there is no mention of specific leadership or expertise; authority is tied to the brand entity rather than human experts. The schema_json is functional but basic, lacking sameAs links to external professional recognitions or individual person schema for leadership.
The marketing tone promises ‘unforgettable summer holidays’ and ‘happiness,’ which are subjective and unprovable. More critically, the claim of being ‘highest rated’ lacks any linked data or year-specific award citations in the provided text, creating a disconnect between the performance signal and the available evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "TouristTrip",
"name": "England",
"description": "We have a number of amazing holiday parks in the UK, inclusive of caravans, luxury lodges and holiday homes. Find your perfect UK holiday with Away Resorts.",
"subTrip": [
{
"@type": "TouristTrip",
"name": "Tattershall Lakes",
"url": "https://www.awayresorts.co.uk/parks/lincolnshire/tattershall-lakes/",
"description": "Escape to Tattershall Lakes, a picturesque holiday park in Lincolnshire featuring deluxe lodges, holiday homes and a range of on-site facilities. Book now!"
},
{
"@type": "TouristTrip",
"name": "Sandy Balls",
"url": "https://www.awayresorts.co.uk/parks/hampshire/sandy-balls/",
"description": "Explore the beauty of New Forest at Sandy Balls Holiday Park. Enjoy luxurious accommodation, on-site activities and stunning surroundings. Book now."
},
{
"@type": "TouristTrip",
"name": "St Ives Bay",
"url": "https://www.awayresorts.co.uk/parks/cornwall/st-ives-bay/",
"description": "Experience the best of Cornwall at St Ives Bay Holiday Park. Wide range of on-site activities & comfortable accommodation. Perfect resort for a coastal getaway."
},
{
"@type": "TouristTrip",
"name": "Retallack",
"url": "https://www.awayresorts.co.uk/parks/cornwall/retallack/",
"description": "Retallack Resort & Spa offers luxury accommodations, amenities, and activities for the whole family. Book your stay and experience the ultimate Cornwall break!"
},
{
"@type": "TouristTrip",
"name": "Golden Sands",
"url": "https://www.awayresorts.co.uk/parks/north-wales/golden-sands/",
"description": "Experience the ultimate seaside getaway at Golden Sands Holiday Park in North Wales. Enjoy activities, comfortable accommodation and coastal views. Book now."
},
{
"@type": "TouristTrip",
"name": "Whitecliff Bay",
"url": "https://www.awayresorts.co.uk/parks/isle-of-wight/whitecliff-bay/",
"description": "Explore stunning coastal views & activities at Whitecliff Bay Holiday Park on Isle of Wight. Perfect for families with pool, restaurant and bar. Book now!"
},
{
"@type": "TouristTrip",
"name": "The Bay Fiely",
"url": "https://www.awayresorts.co.uk/parks/yorkshire/bay-filey/",
"description": "Escape to The Bay Filey Holiday Resort in Yorkshire, a luxurious destination offering the perfect blend of relaxation and adventure. Book your stay today!"
},
{
"@type": "TouristTrip",
"name": "Newquay Bay",
"url": "https://www.awayresorts.co.uk/parks/cornwall/newquay-bay/",
"description": "Discover Cornwall's beauty at Newquay Bay holiday park with Away Resorts. Book your family-friendly accommodation with on-site facilities and activities today."
}
]
},
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Away Resorts",
"url": "https://www.awayresorts.co.uk/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Away Resorts",
"url": "https://www.awayresorts.co.uk/",
"logo": "https://www.awayresorts.co.uk/wp-content/themes/away_resorts_2017_refresh/assets/images/away-resorts-logo.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "Imex Building, 575-599 Maxted Rd",
"addressLocality": "Hemel Hempstead Industrial Estate",
"addressRegion": "Hemel Hempstead",
"postalCode": "HP2 7DX",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/AwayResortsHolidays",
"https://twitter.com/AwayResortsUK",
"https://www.instagram.com/awayresortsholidays/",
"https://www.youtube.com/channel/UCMVjZKIUR3-f3WsFS2Pc23Q"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 0330 127 7992",
"contactType": "customer support",
"areaServed": "GB"
}
]
}
]
]
/holiday-homes/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Away Resorts",
"url": "https://www.awayresorts.co.uk/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Away Resorts",
"url": "https://www.awayresorts.co.uk/",
"logo": "https://www.awayresorts.co.uk/wp-content/themes/away_resorts_2017_refresh/assets/images/away-resorts-logo.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "Imex Building, 575-599 Maxted Rd",
"addressLocality": "Hemel Hempstead Industrial Estate",
"addressRegion": "Hemel Hempstead",
"postalCode": "HP2 7DX",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/AwayResortsHolidays",
"https://twitter.com/AwayResortsUK",
"https://www.instagram.com/awayresortsholidays/",
"https://www.youtube.com/channel/UCMVjZKIUR3-f3WsFS2Pc23Q"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 0330 127 7992",
"contactType": "customer support",
"areaServed": "GB"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /holiday-homes/ | 0 | 1 |
| /latest-offers/summer/ | 0 | 1 |
| /parks/ | 0 | 1 |
This page presents a snapshot of public data from Away Resorts, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Away Resorts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://awayresorts.co.uk to view the most current version of its content and see directly what this company is about and what it offers.