Ethos Hotel
(http://www.ethoshotels.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority gaps exist primarily in the technical and human dimensions. The structured data uses generic WebPage schema rather than specific Hotel or LocalBusiness types, and the site mentions a ‘wine sommelier’ and ‘friendly reception team’ without naming individuals or providing bio links. There is a lack of Person schema or SameAs links to verify the expertise of the staff mentioned.
The marketing tone is surprisingly grounded for a hotel. The performance claims regarding sleep quality are backed by a refund policy (money back*), which shifts the claim from a vague assertion to a contractual obligation. The only major disconnect is the unverified claim regarding room size compared to the rest of the Oxford market.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/",
"url": "https://www.ethoshotels.co.uk/",
"name": "Visit Our Oxford Hotel - Ethos Hotel Official Site",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ethoshotels.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.ethoshotels.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.ethoshotels.co.uk/wp-content/uploads/2025/02/Ethos-Hotels-Special-Offer-Images-150x150.jpg",
"datePublished": "2018-11-07T12:03:56+00:00",
"dateModified": "2025-02-21T18:49:02+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ethoshotels.co.uk/#primaryimage",
"url": "https://www.ethoshotels.co.uk/wp-content/uploads/2025/02/Ethos-Hotels-Special-Offer-Images.jpg",
"contentUrl": "https://www.ethoshotels.co.uk/wp-content/uploads/2025/02/Ethos-Hotels-Special-Offer-Images.jpg",
"width": 512,
"height": 512
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/great-night-guarantee/price-match-pledge/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/price-match-pledge/",
"url": "https://www.ethoshotels.co.uk/great-night-guarantee/price-match-pledge/",
"name": "Price Match Pledge - Ethos Hotel",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"datePublished": "2019-08-16T13:36:11+00:00",
"dateModified": "2019-09-24T07:34:38+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/price-match-pledge/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/great-night-guarantee/price-match-pledge/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/price-match-pledge/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ethoshotels.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Great Night Guarantee",
"item": "https://www.ethoshotels.co.uk/great-night-guarantee/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Price Match Pledge"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/newsletter-sign-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/newsletter-sign-up/",
"url": "https://www.ethoshotels.co.uk/newsletter-sign-up/",
"name": "Sign-Up for Special Offers - Ethos Hotel",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"datePublished": "2018-12-18T12:29:08+00:00",
"dateModified": "2025-11-21T15:03:24+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/newsletter-sign-up/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/newsletter-sign-up/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/newsletter-sign-up/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ethoshotels.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sign-Up for Special Offers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/location/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/location/",
"url": "https://www.ethoshotels.co.uk/location/",
"name": "Location - Ethos Hotel",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"datePublished": "2018-12-18T10:13:05+00:00",
"dateModified": "2025-11-21T14:56:27+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/location/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/location/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/location/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ethoshotels.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Location"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/book-parking/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/book-parking/",
"url": "https://www.ethoshotels.co.uk/book-parking/",
"name": "Book Parking - Ethos Hotel",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"datePublished": "2024-08-28T22:44:16+00:00",
"dateModified": "2025-02-22T01:48:59+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/book-parking/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/book-parking/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/book-parking/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ethoshotels.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book Parking"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/great-night-guarantee/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/",
"url": "https://www.ethoshotels.co.uk/great-night-guarantee/",
"name": "Great Night Guarantee - Ethos Hotel",
"isPartOf": {
"@id": "https://www.ethoshotels.co.uk/#website"
},
"datePublished": "2019-08-16T14:01:06+00:00",
"dateModified": "2021-08-21T16:08:39+00:00",
"breadcrumb": {
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ethoshotels.co.uk/great-night-guarantee/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ethoshotels.co.uk/great-night-guarantee/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ethoshotels.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Great Night Guarantee"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ethoshotels.co.uk/#website",
"url": "https://www.ethoshotels.co.uk/",
"name": "Ethos Hotel",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ethoshotels.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
25Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /great-night-guarantee/price-match-pledge/ | 4 | 1 |
| /newsletter-sign-up/ | 4 | 1 |
| /location/ | 4 | 2 |
| /book-parking/ | 5 | 1 |
| /great-night-guarantee/ | 4 | 1 |
Explore the other reputation pillars for Ethos Hotel
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ethos Hotel, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ethos Hotel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ethoshotels.co.uk to view the most current version of its content and see directly what this company is about and what it offers.