Identity & Authority: FOUND Hotels – Signal Evidence & AI Readability

FOUND Hotels

(https://www.foundhotels.com) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
2 Impact Weight: 15 / 100
13% Reputation

The structured data is basic JSON-LD for an Organization, but it lacks the critical Hotel or Place schema required for geographic authority in this industry. There are no named founders, general managers, or experts mentioned, and consequently, no Person schema or sameAs links to verify the leadership’s footprint. The technical implementation is poor, as evidenced by the repeated H1 Homepage and the failure to populate sub-page metadata with unique, location-specific information.

The brand claims to ditch the outdated model of traditional hotels but demonstrates no specific innovation other than featuring bunk beds in the imagery. Statements like fostering shared experiences and providing ideal spaces are bold performance claims about guest social outcomes that lack any case studies or community proof. There is a total lack of data regarding occupancy, guest satisfaction scores, or even a simple list of facilities like Wi-Fi speeds or coworking equipment.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
/santa-monica/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
/locations/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
/san-francisco/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
/uniquely-flexible/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.foundhotels.com/#/schema/WebSite",
            "url": "https://www.foundhotels.com/",
            "name": "Found Hotels",
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://www.foundhotels.com/search/{search_term_string}/"
                },
                "query-input": "required name=search_term_string"
            },
            "publisher": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://www.foundhotels.com/",
            "url": "https://www.foundhotels.com/",
            "name": "FOUND Hotels: Boutique Hotels in U.S. Cities",
            "description": "Explore FOUND Hotels—stylish stays in top U.S. cities like Boston, SF, and Miami. Discover comfort, community, and unbeatable locations.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.foundhotels.com/#/schema/WebSite"
            },
            "breadcrumb": {
                "@type": "BreadcrumbList",
                "@id": "https://www.foundhotels.com/#/schema/BreadcrumbList",
                "itemListElement": {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Found Hotels"
                }
            },
            "potentialAction": {
                "@type": "ReadAction",
                "target": "https://www.foundhotels.com/"
            },
            "about": {
                "@id": "https://www.foundhotels.com/#/schema/Organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://www.foundhotels.com/#/schema/Organization",
            "name": "Found Hotels",
            "url": "https://www.foundhotels.com/"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/santa-monica/ 2 1
/locations/ 2 1
/about-us/ 2 1
/san-francisco/ 2 1
/uniquely-flexible/ 2 1