Identity & Authority: Hunters Moon Hotel – Signal Evidence & AI Readability

Hunters Moon Hotel

(http://www.huntersmoonhotel.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

A technical authority gap exists because the site uses generic WebPage and WebSite schema rather than specific Hotel or GeorgianResidence schema. While it mentions ‘Martyn and Julie’ and ‘Keith Owen,’ these individuals are not linked to Person schema or external social/professional profiles, making the ‘family run’ authority locally verifiable but digitally isolated.

The site makes very few performance claims, sticking primarily to descriptive facts. The claim of being ‘family run’ is the primary performance signal, which is well-supported by the blog’s informal tone and specific mentions of staff actions. There is no ‘world-class’ or ‘award-winning’ hyperbole that lacks evidence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.huntersmoonhotel.com/",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Homepage - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "datePublished": "2018-11-07T12:03:56+00:00",
            "dateModified": "2026-03-16T13:56:42+00:00",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.huntersmoonhotel.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/newsletter-sign-up/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.huntersmoonhotel.com/newsletter-sign-up/",
            "url": "https://www.huntersmoonhotel.com/newsletter-sign-up/",
            "name": "Sign-Up for Special Offers - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "datePublished": "2018-12-18T12:29:08+00:00",
            "dateModified": "2025-11-21T11:56:05+00:00",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/newsletter-sign-up/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.huntersmoonhotel.com/newsletter-sign-up/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/newsletter-sign-up/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.huntersmoonhotel.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Sign-Up for Special Offers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/./blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://www.huntersmoonhotel.com/./blog/",
            "url": "https://www.huntersmoonhotel.com/./blog/",
            "name": "Blog Archives - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.huntersmoonhotel.com/./blog/#primaryimage"
            },
            "image": {
                "@id": "https://www.huntersmoonhotel.com/./blog/#primaryimage"
            },
            "thumbnailUrl": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/04/pawlonia-2025.jpg",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/./blog/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.huntersmoonhotel.com/./blog/#primaryimage",
            "url": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/04/pawlonia-2025.jpg",
            "contentUrl": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/04/pawlonia-2025.jpg",
            "width": 480,
            "height": 640
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/./blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.huntersmoonhotel.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/rooms/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.huntersmoonhotel.com/rooms/",
            "url": "https://www.huntersmoonhotel.com/rooms/",
            "name": "Rooms - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "datePublished": "2018-12-18T14:47:15+00:00",
            "dateModified": "2025-12-02T12:39:42+00:00",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/rooms/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.huntersmoonhotel.com/rooms/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/rooms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.huntersmoonhotel.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Rooms"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/dining/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.huntersmoonhotel.com/dining/",
            "url": "https://www.huntersmoonhotel.com/dining/",
            "name": "Dining - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "datePublished": "2018-12-19T11:12:40+00:00",
            "dateModified": "2019-04-10T08:29:51+00:00",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/dining/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.huntersmoonhotel.com/dining/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/dining/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.huntersmoonhotel.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Dining"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/offers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.huntersmoonhotel.com/offers/",
            "url": "https://www.huntersmoonhotel.com/offers/",
            "name": "Offers - Hunters Moon",
            "isPartOf": {
                "@id": "https://www.huntersmoonhotel.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.huntersmoonhotel.com/offers/#primaryimage"
            },
            "image": {
                "@id": "https://www.huntersmoonhotel.com/offers/#primaryimage"
            },
            "thumbnailUrl": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/11/Its-Christmas-18625-edited.jpg",
            "datePublished": "2025-11-02T13:55:00+00:00",
            "dateModified": "2025-11-03T09:35:51+00:00",
            "description": "Enjoy a peaceful winter getaway at a special reduced rate during the Christmas period and throughout February on a Bed & Breakfast basis.",
            "breadcrumb": {
                "@id": "https://www.huntersmoonhotel.com/offers/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.huntersmoonhotel.com/offers/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.huntersmoonhotel.com/offers/#primaryimage",
            "url": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/11/Its-Christmas-18625-edited.jpg",
            "contentUrl": "https://www.huntersmoonhotel.com/wp-content/uploads/2025/11/Its-Christmas-18625-edited.jpg",
            "width": 2048,
            "height": 1152,
            "caption": "Christmas tree and lights"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.huntersmoonhotel.com/offers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.huntersmoonhotel.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Offers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.huntersmoonhotel.com/#website",
            "url": "https://www.huntersmoonhotel.com/",
            "name": "Hunters Moon",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.huntersmoonhotel.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
24Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/newsletter-sign-up/ 4 1
/./blog/ 4 1
/rooms/ 4 1
/dining/ 4 1
/offers/ 4 1