Macdonald Hotels & Resorts
(http://www.macdonaldhotels.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
The schema_json is exceptionally weak for a business of this scale, consisting only of SiteNavigationElement with no Organization, Hotel, or Place schema to anchor its authority. There is a complete absence of named experts, chefs, or directors (Person schema), leaving the brand as a faceless corporate entity. This technical credibility gap contradicts the ‘bespoke hospitality’ signal usually associated with luxury brands.
The site makes bold claims of ‘Luxury’ and ‘Fine Dining’ across its meta data but provides no evidence-based substance in the body text to support these descriptors. For example, the Food & Drink page lacks any mention of menus, chefs, or specific awards like AA Rosettes, relying entirely on the meta_title to communicate value. This creates a high marketing tone-to-substance gap.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/accommodation"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/spa"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/golf"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/restaurant"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/contact"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11015
}
/destinations/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/destinations#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/accommodation"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/destinations#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/spa"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/destinations#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/golf"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/destinations#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/book/restaurant"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/destinations#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/contact"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11663
}
/spa/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/treatments"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/days"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/gift-vouchers/spa"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/days/rest-reset-spa-day"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/days/my-time-for-me-spa-day"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18353
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/treatments"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/days"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/spa/breaks"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/gift-vouchers/spa"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/spa#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/forest-hills/spa-leisure/spa/breaks"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18353
}
]
/better-direct/
[
{
"@context": "https://schema.org",
"@graph": [],
"_truncated": true,
"_original_size": 10654
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/better-direct#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/norwood-hall"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/better-direct#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/destinations/scotland/aberdeen"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/better-direct#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/forest-hills"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/better-direct#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/crutherland-house"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/better-direct#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/inchyra"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10654
}
]
/food-drink/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/restaurants"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/afternoon-tea"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/sunday-lunch"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/gift-vouchers/dining"
}
],
"_truncated": true,
"_original_size": 12040
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/restaurants"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/afternoon-tea"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#footer-site-info-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/food-drink/sunday-lunch"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/norwood-hall"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/food-drink#footer-accordion-menu-list",
"url": "https://www.macdonaldhotels.co.uk/destinations/scotland/aberdeen"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12040
}
]
/cardrona/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms/standard"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms/deluxe"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms/super-deluxe"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#header-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms/accessible"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 22146
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#footer-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/rooms"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#footer-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/golf"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#footer-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/spa-leisure/spa"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#footer-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/spa-leisure/club"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "https://www.macdonaldhotels.co.uk/cardrona#footer-menu-list",
"url": "https://www.macdonaldhotels.co.uk/cardrona/venue/weddings"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 22146
}
]
🛡️ Trust Signals — external proof links that back the declared identity
21Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 2 |
| /destinations/ | 1 | 2 |
| /spa/ | 5 | 2 |
| /better-direct/ | 2 | 2 |
| /food-drink/ | 1 | 2 |
| /cardrona/ | 11 | 3 |
Explore the other reputation pillars for Macdonald Hotels & Resorts
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Macdonald Hotels & Resorts, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Macdonald Hotels & Resorts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.macdonaldhotels.co.uk to view the most current version of its content and see directly what this company is about and what it offers.