Motel One
(https://www.motel-one.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is well-established through robust schema.org data that includes Corporation and Hotel types with associated aggregateRating and award properties. CEO Dieter Müller is named in the awards section, and although there is no specific Person schema for him in the provided data, the deep list of third-party certifications (TREUGAST, Red Dot) fills the authority gap that usually exists in budget hospitality sites.
The marketing tone of ‘first-class design’ is partially disconnected from the performance described in the Frankfurt reviews, which mention ‘altes Mobiliar’ (old furniture) and ‘kleine Badezimmer.’ While the company wins numerous awards for digital interface and price-performance, the claim of a consistent ‘design experience’ is undermined by the physical reality of acquired and converted properties that do not yet meet the brand’s visual signal.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.motel-one.com/de/",
"name": "Home"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Corporation",
"name": "Motel One",
"description": "Günstige Designhotels von Motel One in Deutschland und Europa in zentralen Lagen. Dein Hotel mit Bestpreis-Garantie, kostenlosem WLAN und kostenloser Stornierung bis 18 Uhr.",
"url": "https://www.motel-one.com/de/",
"logo": "https://static.motel-one.com/structured-data/logo-motel-one.png",
"address": {
"streetAddress": "Tegernseer Landstraße 165",
"addressLocality": "München",
"postalCode": "81539",
"addressCountry": "Deutschland"
},
"telephone": "+490896650250",
"sameAs": [
"https://x.com/motelone",
"https://www.instagram.com/motel_one/",
"https://www.tiktok.com/@motel_one",
"https://pinterest.com/motelone/",
"https://www.youtube.com/@motelone",
"https://de.wikipedia.org/wiki/Motel_One",
"https://www.facebook.com/motelone/"
],
"award": [
"Red Dot Winner: Kategorie „Digital Solutions“ (2025)",
"Red Dot Winner: Kategorie „Interface & User Experience Design“ (2025)",
"Handelsblatt - Preis-Leistungs-Sieger - Hotels im Vergleich 23 Unternehmen Januar 2025",
"Leading Employer - Deutschland 2025 - Exclusive awarded to the country´s top 1%",
"Nachhaltigkeits-Champions - WELT - Besonders Nachhaltig 05/2025",
"German Brand Award 2022 - Brand Communication: Storytelling and Content Marketing"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.motel-one.com/",
"name": "Motel One GmbH"
},
{
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 88,
"reviewCount": 357675,
"bestRating": 100,
"worstRating": 0
}
}
]
/de/corporate/awards/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.motel-one.com/de/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.motel-one.com/de/corporate/ueberblick/",
"name": "Corporate"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.motel-one.com/de/corporate/awards/",
"name": "Awards"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Motel One Hotels | die besten Auszeichnungen Preise Tests Bewertungen Gütesiegel",
"description": "Motel One Awards ✓ Überblick über unsere erhaltenen Awards im Verlauf der Jahre ✓ mehrfach in Deutschland sowie auch international prämiert und ausgezeichnet",
"author": {
"@type": "Organization",
"name": "Motel One"
},
"publisher": {
"@type": "Organization",
"name": "Motel One",
"logo": {
"@type": "ImageObject",
"url": "https://static.motel-one.com/structured-data/logo-motel-one.png"
}
},
"datePublished": "2019-01-14T11:28:53+01:00",
"dateModified": "2025-08-14T15:03:31+02:00",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.motel-one.com/de/corporate/awards/"
}
}
]
/de/hotels/frankfurt/hotel-frankfurt-hauptbahnhof/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.motel-one.com/de/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.motel-one.com/de/hotels/alle-standorte/",
"name": "Hotels"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.motel-one.com/de/hotels/alle-standorte/",
"name": "Deutschland"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.motel-one.com/de/hotels/frankfurt/",
"name": "Frankfurt"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.motel-one.com/de/hotels/frankfurt/hotel-frankfurt-hauptbahnhof/",
"name": "Hotel Frankfurt-Hauptbahnhof"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Hotel",
"name": "Motel One Frankfurt-Hauptbahnhof",
"url": "https://www.motel-one.com/de/hotels/frankfurt/hotel-frankfurt-hauptbahnhof/",
"address": {
"type": "PostalAddress",
"addressCountry": "DE",
"addressLocality": "Frankfurt",
"addressRegion": "",
"postalCode": "60329",
"streetAddress": "Poststraße 8"
},
"image": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Designhotel_Frankfurt-Hauptbahnhof_Motel_One_Bar.jpg",
"hasMembership": {
"@type": "ProgramMembership",
"name": "beOne",
"url": "https://www.motel-one.com/de/services/be-one-membership/"
},
"description": "Direkt raus aus dem Zug, rein in die City: Hier verlierst du keine Zeit, ob du ins Museum willst, zum Römer, Shoppen oder einfach zum nächsten Meeting in der Main-Metropole.",
"email": "frankfurt-hauptbahnhof@motel-one.com",
"telephone": "+49 69 24748230",
"photo": [
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Designhotel_Frankfurt-Hauptbahnhof_Motel_One_helle_Lounge.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Designhotel_Frankfurt-Hauptbahnhof_Motel_One_lichtdurchflutete_Lounge_mit_Sitzgelegenheiten.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Designhotel_Frankfurt-Hauptbahnhof_Motel_One_Rezeption.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Bar_und_Lounge.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Egg_Chair_und_Bar.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Fruehstuecksbuffet.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Sitzecke_Lounge.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_helle_Lounge_mit_Blick_auf_Designerstuhl.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_helle_Lounge_mit_bodentiefen_Fenstern.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_lichtdurchflutete_Lounge.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Lounge_mit_gruener__geschwungener_Couch_und_Design-Sessel.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Lounge_und_Barbereich.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_mehrstoeckiges_Regal_mit_verschiedenen_Spirituosenflaschen.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Nahaufnahme_Regal_mit_Dekoration.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Treppenhaus_mit_Kunst_an_der_Wand.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Aussenbereich/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Blick_auf_die_Fassade.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Aussenbereich/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Fassade_bei_Abend.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Aussenbereich/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Fassade_mit_Logo.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Designhotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Blick_auf_grosses_Doppelbett.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_grosses_und_helles_Zimmer.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_helles_Hotelzimmer.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_lichtdurchflutetes_Zimmer_mit_Skylineblick.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer_mit_Ausblick_auf_die_Frankfurter_Skyline.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer_mit_Blick_auf_Doppelbett.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer_mit_Dachfenster_und_Ausblick_auf_Hochhaeuser.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Zimmer/Hotel_Frankfurt_Hauptbahnhof_Motel_One_Zimmer_Nahaufnahme_Kopfteil.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_runder_Sessel_um_Saeule.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Blick_von_oben_auf_Stuehle_und_Beistelltisch.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Bar_mit_gruenem_Tresen_und_Sitzgelegenheiten_in_der_Lounge.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Frau_sitzt_in_der_Lounge_neben_der_Bar.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Designhotel_Frankfurt-Hauptbahnhof_Motel_One_Bar.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Blick_auf_zwei_Personen_an_der_Bar.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Hotel_Frankfurt-Hauptbahnhof_Motel_One_Barkeeper_mixt_Cocktails_an_Bar.jpg"
},
{
"url": "https://image.motel-one.com/fileadmin/dam/Hotels/Frankfurt/Frankfurt-Hauptbahnhof/Innenbereich/Design_Hotel_Frankfurt-Hauptbahnhof_Motel_One_Fruehstueck_Buffet.jpg"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 75,
"reviewCount": 337,
"bestRating": 100,
"worstRating": 0
}
}
]
/de/services/be-one-membership/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.motel-one.com/de/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.motel-one.com/de/services/ueberblick/",
"name": "Services"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.motel-one.com/de/services/be-one-membership/",
"name": "beOne Membership"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "ProgramMembership",
"name": "beOne",
"description": "Als beOne Member bekommst du 10% Preisvorteil und attraktive Deals und Benefits in über 100 Hotels von Motel One und The Cloud One Hotels. Kostenlos und ganz ohne Punktesammeln.",
"url": "https://www.motel-one.com/de/services/be-one-membership/",
"image": "https://image.motel-one.com/fileadmin/dam/_processed_/0/4/csm_Website_beOne-Hero_2250x1875_1046c1575a.jpg?w=2154&h=1796&format=jpeg&quality=80&fit=cover",
"hostingOrganization": {
"@type": "Organization",
"name": "Motel One",
"url": "https://www.motel-one.com/de/",
"logo": "https://static.motel-one.com/structured-data/logo-motel-one.png"
},
"membershipBenefits": [
"10 % Rabatt auf Übernachtungen",
"Welcome Water",
"Quick Check-In",
"Sleep-In Sunday: Late Checkout am Sonntag bis 15 Uhr - nach Verfügbarkeit",
"beOne Deals"
]
},
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "beOne Membership Programm | Motel One Hotel Vorteilsprogramm Angebote",
"description": "beOne Membership ✓ Switch on. beOne. ✓ Immer 10% Preisvorteil, attraktive Deals und Benefits in über 100 Hotels ✓ Alle Vorteile auf einen Blick",
"author": {
"@type": "Organization",
"name": "Motel One"
},
"publisher": {
"@type": "Organization",
"name": "Motel One",
"logo": {
"@type": "ImageObject",
"url": "https://static.motel-one.com/structured-data/logo-motel-one.png"
}
},
"datePublished": "2017-06-12T13:51:34+02:00",
"dateModified": "2025-08-22T08:05:38+02:00",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.motel-one.com/de/services/be-one-membership/"
}
}
]
/de/the-travel-edit/reiseinspiration/travel-tunes-by-motel-one/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.motel-one.com/de/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.motel-one.com/de/the-travel-edit/",
"name": "The Travel Edit"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.motel-one.com/de/the-travel-edit/reiseinspiration/travel-tunes-by-motel-one/",
"name": "Travel Tunes by Motel One"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Travel Tunes by Motel One",
"description": "Travel Tunes by Motel One ✓ Ob City Beats, Wake Up, Chill Out oder Deep Focus ➜ Wir haben für jede Stimmung eine passende Playlist ✓ Spotify oder Apple Music ✓",
"author": {
"@type": "Organization",
"name": "Motel One"
},
"publisher": {
"@type": "Organization",
"name": "Motel One",
"logo": {
"@type": "ImageObject",
"url": "https://static.motel-one.com/structured-data/logo-motel-one.png"
}
},
"datePublished": "2019-08-06T11:17:13+02:00",
"dateModified": "2025-11-04T14:02:59+01:00",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.motel-one.com/de/the-travel-edit/reiseinspiration/travel-tunes-by-motel-one/"
}
}
]
/de/travel-compass/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
88Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /de/corporate/awards/ | 11 | 1 |
| /de/hotels/frankfurt/hotel-frankfurt-hauptbahnhof/ | 45 | 1 |
| /de/services/be-one-membership/ | 5 | 1 |
| /de/the-travel-edit/reiseinspiration/travel-tunes-by-motel-one/ | 5 | 1 |
| /de/travel-compass/ | 5 | 1 |
Explore the other reputation pillars for Motel One
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Motel One, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Motel One: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.motel-one.com to view the most current version of its content and see directly what this company is about and what it offers.