Old Parsonage Hotel
(https://www.oldparsonagehotel.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the inclusion of the founder and chairman, Jeremy Mogford, and his personal art collection. The schema_json properly identifies ‘The Oxford Collection’ as the parent Organization. Technical credibility is high, with a clean heading hierarchy and detailed accessibility information that acknowledges the constraints of a 17th-century building instead of making blanket ‘fully accessible’ claims.
The site makes bold claims regarding its ‘Five-star’ status and Michelin recognition, but these are substantiated by specific dates (Michelin Key 2025) and third-party logos. There is no disconnect between the marketing tone and the technical reality; for instance, the accessibility page explicitly warns about original staircases and the need for portable ramps, showing a commitment to accuracy over aspirational fluff.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "Old Parsonage Hotel | Luxury 5-Star Hotel in Oxford",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"about": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"datePublished": "2023-03-02T13:17:30+00:00",
"dateModified": "2026-05-19T07:53:44+00:00",
"description": "The Old Parsonage is a luxury country house hotel with contemporary rooms in the heart of Oxford, an ideal location for exploring the city.",
"breadcrumb": {
"@id": "https://www.oldparsonagehotel.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"width": 3840,
"height": 2160,
"caption": "Old Parsonage Hotel Oxford | Boutique Hotel Terrace at night"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.oldparsonagehotel.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
/location/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/location",
"url": "https://www.oldparsonagehotel.co.uk/location",
"name": "Location & Directions | Old Parsonage Hotel, Oxford City Centre",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/location#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/location#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"datePublished": "2023-10-30T17:59:43+00:00",
"dateModified": "2026-04-17T13:18:37+00:00",
"description": "Find us at the head of St Giles’ Boulevard next to the bohemian neighbourhood of Jericho. Address: 1-3 Banbury Road 1, Oxford OX2 6NN.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/location"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/location#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2024/11/old-parsonage-front.jpg",
"width": 3840,
"height": 2160,
"caption": "Old Parsonage Hotel Oxford | Boutique Hotel Terrace at night"
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
/rooms-and-suites/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites",
"url": "https://www.oldparsonagehotel.co.uk/rooms-and-suites",
"name": "Rooms & Suites | Old Parsonage Hotel, Oxford City Centre",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0001-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"datePublished": "2023-08-24T15:08:42+00:00",
"dateModified": "2025-05-09T07:39:18+00:00",
"description": "Discover our 35 individually designed rooms & suites. Book direct to receive £20 dining credit to spend in any of our restaurants.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/rooms-and-suites"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0001-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0001-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"width": 3840,
"height": 2551
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
/private-dining-and-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/private-dining-and-events",
"url": "https://www.oldparsonagehotel.co.uk/private-dining-and-events",
"name": "Private Dining & Events - Old Parsonage Hotel",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/private-dining-and-events#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/private-dining-and-events#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/10/0009-2014-Old-Parsonage-Hotel-Oxford-Low-Res-Pike-Room-Private-Dining-Breakfast-Web-Hero.jpg",
"datePublished": "2023-08-24T15:31:23+00:00",
"dateModified": "2026-01-28T13:54:27+00:00",
"description": "The Old Parsonage Hotel in historic Oxford is a sophisticated choice for small birthday celebrations, anniversaries, weddings and graduations.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/private-dining-and-events"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/private-dining-and-events#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/10/0009-2014-Old-Parsonage-Hotel-Oxford-Low-Res-Pike-Room-Private-Dining-Breakfast-Web-Hero.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/10/0009-2014-Old-Parsonage-Hotel-Oxford-Low-Res-Pike-Room-Private-Dining-Breakfast-Web-Hero.jpg",
"width": 1772,
"height": 1181
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
/accessibility/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/accessibility",
"url": "https://www.oldparsonagehotel.co.uk/accessibility",
"name": "Accessibility | Old Parsonage Hotel, Oxford",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/accessibility#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/accessibility#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0039-2014-Old-Parsonage-Hotel-Oxford-High-Res-Wisteria-Historic-Building-Web-Hero.jpg",
"datePublished": "2023-11-07T18:33:49+00:00",
"dateModified": "2025-10-15T08:49:24+00:00",
"description": "Our city centre hotel has two stylish accessible rooms on the ground floor, wheelchair-friendly access, private parking, and ramps.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/accessibility"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/accessibility#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0039-2014-Old-Parsonage-Hotel-Oxford-High-Res-Wisteria-Historic-Building-Web-Hero.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0039-2014-Old-Parsonage-Hotel-Oxford-High-Res-Wisteria-Historic-Building-Web-Hero.jpg",
"width": 3840,
"height": 2560
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
/rooms-and-suites/the-churchill-suites/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites",
"url": "https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites",
"name": "The Churchill Suites | Rooms & Suites | Old Parsonage Hotel, Oxford City Centre",
"isPartOf": {
"@id": "https://www.oldparsonagehotel.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites#primaryimage"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites#primaryimage"
},
"thumbnailUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0002-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"datePublished": "2023-06-22T15:39:48+00:00",
"dateModified": "2026-03-09T15:34:42+00:00",
"description": "During your stay, discover a fascinating story through a visual tribute to Winston Churchill, his family & Oxford-based sculptor Oscar Nemon.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/rooms-and-suites/the-churchill-suites#primaryimage",
"url": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0002-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"contentUrl": "https://www.oldparsonagehotel.co.uk/wp-content/uploads/2023/06/0002-2021-Old-Parsonage-Hotel-Oxford-High-Res-The-Churchill-Suites-Web-Hero.jpg",
"width": 3840,
"height": 2560
},
{
"@type": "WebSite",
"@id": "https://www.oldparsonagehotel.co.uk/#website",
"url": "https://www.oldparsonagehotel.co.uk/",
"name": "The Old Bank",
"description": "Old Parsonage Hotel",
"publisher": {
"@id": "https://www.oldparsonagehotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oldparsonagehotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.oldparsonagehotel.co.uk/#organization",
"name": "The Oxford Collection",
"url": "https://www.oldparsonagehotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "The Oxford Collection"
},
"image": {
"@id": "https://www.oldparsonagehotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/oldbankhotel/",
"https://x.com/OldBankHotel",
"https://www.instagram.com/oldbankhotel/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
41Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 3 |
| /location/ | 7 | 3 |
| /rooms-and-suites/ | 8 | 3 |
| /private-dining-and-events/ | 5 | 3 |
| /accessibility/ | 4 | 3 |
| /rooms-and-suites/the-churchill-suites/ | 9 | 3 |
Explore the other reputation pillars for Old Parsonage Hotel
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Old Parsonage Hotel, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Old Parsonage Hotel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.oldparsonagehotel.co.uk to view the most current version of its content and see directly what this company is about and what it offers.