Soho House & Co
(https://shoreditchhouse.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is technically robust—referencing founder Nick Jones and providing correct social sameAs links—there is a localized authority gap. There are no named experts, club managers, or lead practitioners mentioned for the Shoreditch House specifically, leaving the ‘creative community’ leaderless in the digital text. The technical credibility is further strained by the fact that service-specific pages (Food/Drink) are incorrectly populated with Health Club content.
The site claims to offer ‘more than 300 weekly events’ and ‘2400 monthly events,’ yet provides zero evidence of a calendar, past event gallery, or named speakers to substantiate these large numbers. Marketing claims like ‘In Conversations’ and ‘festivals’ are mentioned as features but lack the substance of a single dated example. This creates a gap between the high-volume performance claims and the static, unproven nature of the current content.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.sohohouse.com",
"name": "Soho House",
"legalName": "Soho House & Co",
"url": "https://www.sohohouse.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.sohohouse.com/logo.png",
"width": 120,
"height": 120
},
"description": "A members-only club for creatives, with Houses, restaurants, bedrooms and workspaces in cities around the world.",
"foundingDate": "1995",
"founder": {
"@type": "Person",
"name": "Nick Jones"
},
"sameAs": [
"https://www.instagram.com/sohohouse/",
"https://www.facebook.com/sohohouse/",
"https://www.linkedin.com/company/sohohouse/",
"https://www.tiktok.com/@sohohouse",
"https://www.youtube.com/@Soho-House"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "membersupport@sohohouse.com",
"availableLanguage": [
"English"
]
}
},
{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"name": "Shoreditch House",
"url": "https://www.sohohouse.com/houses/shoreditch-house",
"image": " https://media.fastly.sohohousedigital.com/t_dc_base/sitecore-prod/images/dotcom-sites/house-pages/shoreditch-house/2025-refresh/06_sd_carousel.png",
"description": "Set in east London's historic Tea Building, Shoreditch House is home to a creative community, offering food and drinks, wellness experiences, and 26 bedrooms.",
"address": {
"@type": "PostalAddress",
"streetAddress": "1 Ebor Street",
"addressLocality": "London",
"postalCode": "E1 6AW",
"addressCountry": "United Kingdom"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.5241",
"longitude": "-0.0762"
},
"telephone": "+44 (0)20 7739 5040",
"email": "reception.shoreditch@sohohouse.com",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday",
"Monday",
"Tuesday"
],
"opens": "07:30",
"closes": "00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "07:30",
"closes": "01:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Thursday",
"Friday",
"Saturday"
],
"opens": "07:30",
"closes": "03:00"
}
],
"checkinTime": "15:00",
"checkoutTime": "12:00",
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "26 bedrooms",
"value": "true"
},
{
"@type": "LocationFeatureSpecification",
"name": "Rooftop pool",
"value": "true"
},
{
"@type": "LocationFeatureSpecification",
"name": "Gym",
"value": "true"
},
{
"@type": "LocationFeatureSpecification",
"name": "Spa",
"value": "true"
},
{
"@type": "LocationFeatureSpecification",
"name": "Private event spaces",
"value": "true"
},
{
"@type": "LocationFeatureSpecification",
"name": "Pen Yen Restaurant",
"value": "true"
}
],
"petsAllowed": "false",
"sameAs": [
"https://www.instagram.com/sohohouse/",
"https://www.facebook.com/sohohouse"
]
}
]
/membership/
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.sohohouse.com",
"name": "Soho House",
"legalName": "Soho House & Co",
"url": "https://www.sohohouse.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.sohohouse.com/logo.png",
"width": 120,
"height": 120
},
"description": "A members-only club for creatives, with Houses, restaurants, bedrooms and workspaces in cities around the world.",
"foundingDate": "1995",
"founder": {
"@type": "Person",
"name": "Nick Jones"
},
"sameAs": [
"https://www.instagram.com/sohohouse/",
"https://www.facebook.com/sohohouse/",
"https://www.linkedin.com/company/sohohouse/",
"https://www.tiktok.com/@sohohouse",
"https://www.youtube.com/@Soho-House"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "membersupport@sohohouse.com",
"availableLanguage": [
"English"
]
}
}
/houses/shoreditch-house/spa/
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.sohohouse.com",
"name": "Soho House",
"legalName": "Soho House & Co",
"url": "https://www.sohohouse.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.sohohouse.com/logo.png",
"width": 120,
"height": 120
},
"description": "A members-only club for creatives, with Houses, restaurants, bedrooms and workspaces in cities around the world.",
"foundingDate": "1995",
"founder": {
"@type": "Person",
"name": "Nick Jones"
},
"sameAs": [
"https://www.instagram.com/sohohouse/",
"https://www.facebook.com/sohohouse/",
"https://www.linkedin.com/company/sohohouse/",
"https://www.tiktok.com/@sohohouse",
"https://www.youtube.com/@Soho-House"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "membersupport@sohohouse.com",
"availableLanguage": [
"English"
]
}
}
/houses/shoreditch-house/food-and-drink/
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.sohohouse.com",
"name": "Soho House",
"legalName": "Soho House & Co",
"url": "https://www.sohohouse.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.sohohouse.com/logo.png",
"width": 120,
"height": 120
},
"description": "A members-only club for creatives, with Houses, restaurants, bedrooms and workspaces in cities around the world.",
"foundingDate": "1995",
"founder": {
"@type": "Person",
"name": "Nick Jones"
},
"sameAs": [
"https://www.instagram.com/sohohouse/",
"https://www.facebook.com/sohohouse/",
"https://www.linkedin.com/company/sohohouse/",
"https://www.tiktok.com/@sohohouse",
"https://www.youtube.com/@Soho-House"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"email": "membersupport@sohohouse.com",
"availableLanguage": [
"English"
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 0 |
| /membership/ | 41 | 0 |
| /houses/shoreditch-house/spa/ | 41 | 0 |
| /houses/shoreditch-house/food-and-drink/ | 41 | 0 |
This page presents a snapshot of public data from Soho House & Co, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Soho House & Co: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shoreditchhouse.com to view the most current version of its content and see directly what this company is about and what it offers.