The Swan Hotel & Spa
(https://www.swanhotel.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is mostly verified through technical implementation and local context. The schema_json is robust, featuring Hotel-specific properties, star ratings, and geo-coordinates. A minor gap exists where specific experts like ‘Karen’ (wild swim guide) and ‘Amy’ (spa therapist) are mentioned in text but lack individual Person schema or sameAs digital footprints.
The site avoids the standard disconnect by providing a ‘What’s On’ page with current and future-dated events (e.g., May and June 2026) that match the system date. Performance claims like ‘award-winning spa’ are coupled with specific brand partners like TEMPLESPA and detailed ‘thermal journey’ descriptions, proving the facility exists as described.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"@id": "https://www.swanhotel.com#website",
"headline": "Swan Hotel",
"name": "Swan Hotel",
"description": "Save up to 20% when you book directly! A vibrant atmosphere and distinctive design have made The Swan Hotel one of the UK’s most loved hotels.",
"url": "https://www.swanhotel.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.swanhotel.com?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.swanhotel.com#Organization",
"name": "Swan Hotel",
"url": "https://www.swanhotel.com",
"sameAs": []
}
],
{
"@context": "https://schema.org",
"@type": "Hotel",
"name": "The Swan Hotel & Spa",
"url": "https://www.swanhotel.com/",
"logo": "https://www.swanhotel.com/wp-content/uploads/2023/08/Swan-logo-white-1.svg",
"image": [
"https://www.swanhotel.com/wp-content/uploads/2025/04/home-banner-min.jpg"
],
"description": "A stylish 4‑star spa hotel at the southern tip of Lake Windermere in the Lake District, offering luxury rooms, family suites, dog-friendly accommodations, Holte Spa, health club, on‑site dining, and scenic lakeside location.",
"starRating": {
"@type": "Rating",
"ratingValue": "4",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Newby Bridge",
"addressLocality": "Ulverston",
"addressRegion": "Cumbria",
"postalCode": "LA12 8NB",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.26925,
"longitude": -2.96991
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "01539 531681",
"contactType": "Reservations",
"email": "reception@swanhotel.com",
"areaServed": "GB",
"availableLanguage": [
"English"
]
},
"checkinTime": "15:00",
"checkoutTime": "11:00",
"petsAllowed": "Yes",
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Swimming Pool"
},
{
"@type": "LocationFeatureSpecification",
"name": "Gym & Health Club"
},
{
"@type": "LocationFeatureSpecification",
"name": "Holte Spa (sauna, steam room, outdoor jacuzzi)"
},
{
"@type": "LocationFeatureSpecification",
"name": "On-site restaurant, pub & café"
},
{
"@type": "LocationFeatureSpecification",
"name": "Free WiFi"
},
{
"@type": "LocationFeatureSpecification",
"name": "Dog-friendly rooms & luxury cottages"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.0",
"reviewCount": 102
},
"sameAs": [
"https://www.facebook.com/swanhotelandspa/",
"https://www.instagram.com/theswanhotelspa/"
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What makes The Swan one of the top hotels in the Lake District?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Swan is widely regarded as one of the top-rated hotels in the Lake District thanks to its unique blend of contemporary comfort and heritage charm. Nestled at the southern tip of Lake Windermere in Newby Bridge, it offers riverside views, an award-winning spa, stylish rooms, and a warm, welcoming atmosphere. Whether you’re planning a romantic escape, a family adventure, or a wellness break, The Swan provides a standout experience among Lake District hotels. Its location also makes it a perfect base for exploring the national park’s lakes, fells, and villages."
}
},
{
"@type": "Question",
"name": "Is The Swan Hotel suitable for a relaxing break in the Lake District?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. The Swan is ideal for those seeking a relaxing hotel in the Lake District, thanks to its on-site Holte Spa, peaceful riverside gardens, and cosy rooms designed for comfort. Many guests come here to unwind in the thermal spa garden, enjoy delicious seasonal food, and slow down from the pace of everyday life. It’s a place where you can truly recharge, whether you’re here for a weekend or a longer getaway."
}
},
{
"@type": "Question",
"name": "Where is The Swan Hotel located in the Lake District?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We are located in Newby Bridge, a picturesque spot at the southern end of Lake Windermere. Its central position means you’re never far from iconic Lake District destinations such as Bowness, Ambleside, Coniston, and Grizedale Forest. For guests looking for hotels in the Lake District that offer both tranquility and easy access to top attractions, The Swan strikes the perfect balance."
}
},
{
"@type": "Question",
"name": "What types of rooms do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Swan offers a wide range of accommodation options to suit every kind of traveller. Choose from cosy rooms, elegant lofts, and fun family suites, each one uniquely styled with characterful touches. Whether you're booking a romantic retreat or a family holiday, you'll find the perfect base here."
}
},
{
"@type": "Question",
"name": "Does The Swan Hotel have dining options on site?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, The Swan is proud to offer multiple dining experiences. Enjoy relaxed meals at the River Room Restaurant, grab a bite at The Swan Inn, or indulge in Afternoon Tea with a Lake District twist. The menus feature locally sourced produce and seasonal specials, making it a popular dining destination for both guests and locals."
}
},
{
"@type": "Question",
"name": "Is The Swan a dog-friendly hotel in the Lake District?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! The Swan is a welcoming choice for dog lovers looking for hotels in the Lake District that are pet-friendly. With scenic walks on the doorstep and dedicated dog-friendly rooms, your four-legged friends can enjoy a relaxing break too. Dogs are welcome when you dine at The Swan Inn, and the team are always happy to share tips on the best local walks."
}
}
]
}
]
/offers/
{
"@context": "https://schema.org",
"@type": "OfferCatalog",
"name": "Swan Hotel Offers",
"description": "Discover exclusive spa breaks, luxury stays and seasonal offers at The Swan Hotel in the Lake District.",
"url": "https://www.swanhotel.com/offers/",
"itemListElement": [
{
"@type": "Offer",
"name": "Bed & Breakfast – Escape to the Lakes",
"description": "Enjoy an overnight stay with a delicious breakfast and full access to our Health Club and pool. Book now, pay later with just a £30 deposit.",
"url": "https://theswan.onejourney.travel/rates/WEBBB",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "Bed & Breakfast with Spa Access – Escape to the Lakes",
"description": "Includes all the benefits of our Bed & Breakfast package, plus thermal journey access for the ultimate relaxation.",
"url": "https://theswan.onejourney.travel/rates/WEBBB_THR_AC",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "November Nights – Weeknight Package",
"description": "Twilight spa access with fizz, artisan pizza, wine & cheese hamper, and breakfast. A perfect midweek Lake District break.",
"url": "https://theswan.onejourney.travel/rates/NVMBR_NGHT",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "November Nights – Sunday Special",
"description": "Treat your other half to a cosy Sunday escape with spa access, fizz, artisan pizza, wine hamper and breakfast.",
"url": "https://theswan.onejourney.travel/rates/NVMBR_SUN",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "R&R Guaranteed – Spa Break in the Lakes",
"description": "Includes B&B, a 2-hour thermal journey and a 30-minute Temple Spa treatment. Only £30 deposit to secure.",
"url": "https://theswan.onejourney.travel/rates/SPANSTAY_POD",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "Fabulous Saver Package",
"description": "Enjoy a Fabulous Room, complimentary Prosecco, breakfast, and 2 hours FREE spa access for just £210. Upgrade options available.",
"url": "https://theswan.onejourney.travel/rates/FAB_SAVER_PK",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "Autumn Dinner, Bed & Breakfast Package",
"description": "Includes £45pp dinner allowance, breakfast, Prosecco, and access to Health Club facilities. Thermal Spa upgrade available.",
"url": "https://theswan.onejourney.travel/rates/AUTUMNDBB",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
},
{
"@type": "Offer",
"name": "Autumn DBB with Spa Access",
"description": "Upgrade your Autumn break with access to the Thermal Suite & Spa Garden – available as a book now, pay later package.",
"url": "https://theswan.onejourney.travel/rates/AUTUMNDBB_TH",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"validFrom": "2025-09-11"
}
]
}
/whats-on-at-the-swan/ — no schema detected (entity gap)
/dining/ — no schema detected (entity gap)
/christmas-and-new-year/ — no schema detected (entity gap)
/rooms/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
234Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 52 | 1 |
| /offers/ | 37 | 1 |
| /whats-on-at-the-swan/ | 36 | 1 |
| /dining/ | 37 | 1 |
| /christmas-and-new-year/ | 36 | 1 |
| /rooms/ | 36 | 1 |
Explore the other reputation pillars for The Swan Hotel & Spa
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Swan Hotel & Spa, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Swan Hotel & Spa: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.swanhotel.com to view the most current version of its content and see directly what this company is about and what it offers.