The Fish Hotel
(https://www.thefishhotel.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre is minimal; the site avoids the typical trap of displaying unverified five-star icons. While the review_count is low at 4 per page and proof_links_count is only 1, the site provides a 3D Virtual Tour as a primary form of transparent proof. There are no claims of thousands of happy guests that would contradict the low review data provided in the metadata.
The ratio of verifiable evidence to assertions is high. For every claim of being dog-friendly, the site provides a specific price (£30 per night) and a list of provided items (dog bed, towel, water bowl). The use of exact numbers for group dining (10 to 20 people) and specific suite numbers (617 and Maudsley) provides a level of detail that effectively kills marketing fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
24Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /contact-us/ | 4 | 1 |
| /sleep/ | 4 | 1 |
| /eat/ | 4 | 1 |
| /sleep/rooms/ | 4 | 1 |
| /sleep/suites/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel | Luxury retreat in the Cotswolds",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"about": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"datePublished": "2018-01-24T11:33:21+00:00",
"dateModified": "2026-04-28T11:30:34+00:00",
"description": "The Fish Hotel in the Cotswolds. A luxury retreat, close to Broadway, with 66 rooms, suites, huts and treehouses, with Cotswold views.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/contact-us/",
"url": "https://thefishhotel.co.uk/contact-us/",
"name": "Contact Us | The Fish Hotel, Luxury Retreat in the Cotswold's",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"datePublished": "2018-01-24T11:34:27+00:00",
"dateModified": "2025-10-24T14:18:53+00:00",
"description": "Contact the Fish Hotel in Broadway. Telephone and email contact details for room bookings, events and table booking.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thefishhotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
/sleep/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/sleep/",
"url": "https://thefishhotel.co.uk/sleep/",
"name": "Luxury Accommodation | The Fish Hotel in The Cotswolds",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"datePublished": "2018-12-09T11:07:03+00:00",
"dateModified": "2025-06-02T14:55:39+00:00",
"description": "Book Luxury rooms, suites, huts and treehouses, with hot tubs at the Fish Hotel. A countryside retreat close to Broadway, in the Cotswolds.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/sleep/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/sleep/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/sleep/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thefishhotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sleep"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
/eat/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/eat/",
"url": "https://thefishhotel.co.uk/eat/",
"name": "Food and Drink | The Fish Hotel in Broadway",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"datePublished": "2018-12-09T11:10:19+00:00",
"dateModified": "2026-02-23T15:21:27+00:00",
"description": "From our seafood-inspired restaurant to bar snacks, pizzas and alfresco dining at the Fish Hotel, close to Broadway in the Cotswolds.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/eat/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/eat/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/eat/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thefishhotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eat"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
/sleep/rooms/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/sleep/rooms/",
"url": "https://thefishhotel.co.uk/sleep/rooms/",
"name": "Luxury Hotel Rooms in The Cotswolds | The Fish Hotel",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"datePublished": "2018-12-09T11:07:27+00:00",
"dateModified": "2025-11-24T17:37:54+00:00",
"description": "Hotel rooms at the Fish Hotel. Beautiful Cotswold bedrooms, with large beds and luxury bathrooms with temple spa products.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/sleep/rooms/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/sleep/rooms/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/sleep/rooms/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thefishhotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sleep",
"item": "https://thefishhotel.co.uk/sleep/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Rooms"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
/sleep/suites/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thefishhotel.co.uk/sleep/suites/",
"url": "https://thefishhotel.co.uk/sleep/suites/",
"name": "Suites in The Cotswolds | The Fish Hotel",
"isPartOf": {
"@id": "https://thefishhotel.co.uk/#website"
},
"datePublished": "2018-12-09T11:07:54+00:00",
"dateModified": "2026-02-19T15:02:48+00:00",
"description": "Book a hotel suite at the Fish Hotel in the Cotswolds. Small suites, bigger suites and Coachouse suites - perfect for couples and families.",
"breadcrumb": {
"@id": "https://thefishhotel.co.uk/sleep/suites/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thefishhotel.co.uk/sleep/suites/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thefishhotel.co.uk/sleep/suites/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thefishhotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sleep",
"item": "https://thefishhotel.co.uk/sleep/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Suites"
}
]
},
{
"@type": "WebSite",
"@id": "https://thefishhotel.co.uk/#website",
"url": "https://thefishhotel.co.uk/",
"name": "The Fish Hotel",
"description": "Luxury Hotel in the Cotswolds",
"publisher": {
"@id": "https://thefishhotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thefishhotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thefishhotel.co.uk/#organization",
"name": "The Fish Hotel",
"url": "https://thefishhotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/",
"url": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"contentUrl": "https://thefishhotel.co.uk/wp-content/uploads/2018/12/fish-logo-navy.svg",
"width": 1,
"height": 1,
"caption": "The Fish Hotel"
},
"image": {
"@id": "https://thefishhotel.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheFishHotel",
"https://x.com/ThefishHotel",
"https://www.instagram.com/thefishhotel/"
]
}
]
}
Explore the other reputation pillars for The Fish Hotel
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Fish Hotel, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Fish Hotel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.thefishhotel.co.uk to view the most current version of its content and see directly what this company is about and what it offers.