Identity & Authority: Ashby – Signal Evidence & AI Readability

Ashby

(https://ashbyhq.com) πŸ“Έ Data Snapshot: June 21, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

The primary gap is technical; the schema_json is null across the provided crawl data, which is a missed opportunity for a company claiming technical superiority in the AI space. While founders like Benjamin Encz are mentioned in customer quotes, there is no structured Person schema to tie them to the brand. The authority is largely derived from the high-profile customer list (Shopify, Notion, Ramp) which serves as a powerful proxy for brand authority.

There is almost no disconnect between marketing tone and demonstration. Claims of ‘speed’ and ‘automation’ are backed by specific metrics like ‘50% increase in candidate NPS’ for Deliveroo and ‘80% increase in recruiter productivity’ for Dave. The site avoids the ‘recruitment done differently’ clichΓ© by showing exactly how it is done differently through specific tool consolidation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage β€” no schema detected (entity gap)
/customers/ β€” no schema detected (entity gap)
/pricing/ β€” no schema detected (entity gap)
/request-demo/ β€” no schema detected (entity gap)
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
101Review mentions (all pages)
5External proof links (all pages)
PageReviewsProof links
/ (home) 26 1
/customers/ 48 1
/pricing/ 18 1
/request-demo/ 9 2