The People Group

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(https://www.peoplegroup.ie) 📸 Data Snapshot: May 20, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

Authority is well-supported by named individuals with comprehensive professional biographies, though a digital footprint gap exists as most lack specific Person schema with sameAs links in the structured data. The managing director and senior consultants are listed with verifiable backgrounds (e.g., MBNA Bank, UCD, TU Dublin), but the site’s technical schema is largely limited to basic Organization and WebPage types. This prevents the ‘Expert’ status claimed in the text from being fully translated into machine-readable authority.

Evidence: Performance vs. Claims

There is a slight disconnect between the bold H1 ‘ENEMIES OF RECRUITMENT|AVERAGE’ and the actual services described, which follow standard industry protocols. The claim to have ‘invested heavily in the latest sourcing technology’ is a generic assertion with zero specific mentions of the tools or platforms utilized. Despite this, the placement count of 6500+ provides a concrete anchor that prevents the performance claims from feeling entirely like hot air.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
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    "@graph": [
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            "@type": "WebPage",
            "@id": "https://peoplegroup.ie/",
            "url": "https://peoplegroup.ie/",
            "name": "The People Group | Sales and Marketing Recruitment Agency",
            "isPartOf": {
                "@id": "https://peoplegroup.ie/#website"
            },
            "about": {
                "@id": "https://peoplegroup.ie/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://peoplegroup.ie/#primaryimage"
            },
            "image": {
                "@id": "https://peoplegroup.ie/#primaryimage"
            },
            "thumbnailUrl": "https://peoplegroup.ie/wp-content/uploads/2015/10/logonew.png",
            "datePublished": "2019-08-01T16:35:25+00:00",
            "dateModified": "2026-05-05T19:07:50+00:00",
            "description": "The People Group is an Irish recruitment agency specialising in sales and marketing, helping businesses hire and supporting candidates goals.",
            "breadcrumb": {
                "@id": "https://peoplegroup.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://peoplegroup.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://peoplegroup.ie/#primaryimage",
            "url": "https://peoplegroup.ie/wp-content/uploads/2015/10/logonew.png",
            "contentUrl": "https://peoplegroup.ie/wp-content/uploads/2015/10/logonew.png",
            "width": 249,
            "height": 141,
            "caption": "thepeoplegroup"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://peoplegroup.ie/#breadcrumb",
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                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://peoplegroup.ie/#website",
            "url": "https://peoplegroup.ie/",
            "name": "The People Group",
            "description": "Leading digital recruitment agency",
            "publisher": {
                "@id": "https://peoplegroup.ie/#organization"
            },
            "potentialAction": [
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                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
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                    },
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                        "valueRequired": true,
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                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://peoplegroup.ie/#organization",
            "name": "The People Group",
            "url": "https://peoplegroup.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://peoplegroup.ie/#/schema/logo/image/",
                "url": "https://peoplegroup.ie/wp-content/uploads/2019/03/Quick-CV-Advice.png",
                "contentUrl": "https://peoplegroup.ie/wp-content/uploads/2019/03/Quick-CV-Advice.png",
                "width": 249,
                "height": 141,
                "caption": "The People Group"
            },
            "image": {
                "@id": "https://peoplegroup.ie/#/schema/logo/image/"
            },
            "sameAs": [
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                "https://x.com/peoplegroup",
                "https://www.linkedin.com/company/the-people-group-dublin/"
            ]
        }
    ]
}

/about-us/

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            "@type": "WebPage",
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            "url": "https://peoplegroup.ie/about-us/",
            "name": "About Us | The People Group | Sales and Marketing Recruitment in Ireland",
            "isPartOf": {
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            },
            "datePublished": "2019-08-26T10:37:29+00:00",
            "dateModified": "2026-05-05T19:32:53+00:00",
            "description": "The People Group is a leading Dublin recruitment agency, hiring for Sales, Marketing, Finance, Retail, HR, and Accountancy roles in Ireland",
            "breadcrumb": {
                "@id": "https://peoplegroup.ie/about-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
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                }
            ]
        },
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                    "position": 1,
                    "name": "Home",
                    "item": "https://peoplegroup.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://peoplegroup.ie/#website",
            "url": "https://peoplegroup.ie/",
            "name": "The People Group",
            "description": "Leading digital recruitment agency",
            "publisher": {
                "@id": "https://peoplegroup.ie/#organization"
            },
            "potentialAction": [
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                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
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                "inLanguage": "en-GB",
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                "url": "https://peoplegroup.ie/wp-content/uploads/2019/03/Quick-CV-Advice.png",
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                "width": 249,
                "height": 141,
                "caption": "The People Group"
            },
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                "@id": "https://peoplegroup.ie/#/schema/logo/image/"
            },
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}

/for-employers/

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            "name": "Employers | The People Group",
            "isPartOf": {
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            },
            "datePublished": "2019-08-26T10:39:04+00:00",
            "dateModified": "2026-01-22T11:03:57+00:00",
            "description": "We have perfected the ‘Craft’ of recruitment over the years and invested heavily in the latest sourcing technology. We help you navigate the process and hire great people.",
            "breadcrumb": {
                "@id": "https://peoplegroup.ie/for-employers/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
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                    ]
                }
            ]
        },
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                    "name": "Home",
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                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Employers"
                }
            ]
        },
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}

/interview-tips/how-to-write-a-cv-bio/

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            },
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                "Marketing",
                "recruitment"
            ],
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                "interview tips"
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            "inLanguage": "en-GB"
        },
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/advice/how-to-use-ai-in-your-job-search/

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/general-news/how-sales-marketing-teams-can-retain-top-talent/

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🛡️ Trust Signals — external proof links that back the declared identity

63Review mentions (all pages)

6External proof links (all pages)

Page	Reviews	Proof links
/ (home)	3	1
/about-us/	4	1
/for-employers/	47	1
/interview-tips/how-to-write-a-cv-bio/	3	1
/advice/how-to-use-ai-in-your-job-search/	4	1
/general-news/how-sales-marketing-teams-can-retain-top-talent/	2	1

Explore the other reputation pillars for The People Group

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from The People Group, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to The People Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.peoplegroup.ie to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: The People Group – Signal Evidence & AI Readability

The People Group