Trust & Proof: ASCO – Signal Evidence & AI Readability

ASCO

(https://asco.com) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
0 Impact Weight: 20 / 100
0% Reputation

The site displays a review_count of 6 while maintaining a proof_links_count of 0, which triggers the trust_theatre_flag in the analysis. This demonstrates the use of trust signals without any verifiable outbound paths or third-party validation links. This specific disconnect between implied customer satisfaction and zero forensic proof is a core driver of the trust penalty.

The proof density is effectively zero across all evaluated metrics in the dataset. With 0 proof_links_count and no specific technical evidence provided in the headings or body text, the site relies entirely on unverified markers. The ratio of substantiated technical claims to vague assertions cannot be calculated as there are no technical claims present to substantiate.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
6Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 6 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)