Information Density: Bertone – Signal Evidence & AI Readability

[H1]
A car is the product of a feeling, or rather, a series of feelings

[H2]
Crafting unique cars
in "tiratura super limitata"

[H2]
Crafting unique cars in "tiratura super limitata"

[H4]
At Bertone, we produce cars in exceptionally limited number – specializing on one-offs and few-offs.

About Us

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Classic Line: Bertone Runabout

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In 1969, Bertone redefined automotive design with the debut of the Autobianchi A112 Runabout at the Turin International Motor Show.

Now, over 50 years later, we are proud to reintroduce this legendary model as the all-new Bertone RUNABOUT: A NEO-RETRO masterpiece.

Discover the car

[H2] CELEBRATE
THE GOOD LIFE

[H2]
Bertone GB110: The Hypercar

[H4]
In celebration of Bertone's 110th anniversary, we created the Bertone GB110.

A limited-edition hypercar that honors Giovanni Bertone’s legacy. This masterpiece combines exceptional performance with sophisticated Italian design.

Discover the car

[H2]
at Villa Gontero

[H4] Translating the pure, architectural geometry of the 1969 concept into a modern statement, the Runabout embodies "Made in Italy" as a true artistic method. It celebrates the sculptural presence, definitive lines, and authorship of classic Italian coachbuilding.

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[H2]
Bertone GB110ArancioZero Reborn

A photographic tribute, in collaboration with Riocam, to the GB110 in Nuccio Bertone’s favorite orange, embodying the bold spirit of the 1970s.

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[H2]
A Legacy of Innovation Since

Bertone is an iconic Italian design house known for its groundbreaking automotive creations since its founding by Giovanni Bertone in 1912. As one of Italy’s most prominent coachbuilders and design houses, Bertone revolutionized automotive design with iconic models such as the Miura, the Stratos Zero, and the B.A.T. series.
For more than a century, Bertone has stood as a symbol of Italian elegance and technical mastery, creating timeless designs that push the boundaries of what’s possible.

Storia

[H2]
Register your interest

Get in touch

[H1] BERTONE GB110 A LIMITED EDITION HYPERCAR

[H4] Celebrating 110 Years of italian design legacy

Register your interest

Video Premiere

[H2]
Arancio Zerothe new colorwith a story

A photographic tribute, in collaboration with Riocam, to the GB110 in Nuccio Bertone’s favorite orange, embodying the bold spirit of the 1970s.

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[H2] The Design Philosophy

The Bertone GB110 isn’t just a hypercar; it’s a statement – a tribute to Nuccio Bertone’s enduring design philosophy. Our mission was clear from the start: to create a masterpiece that embodies Bertone’s soul and heritage.
The GB110 honors Bertone’s legacy by blending the smooth curves of the 1950s with the bold angles of the 1970s. Its side view features heritage lines inspired by iconic models like the Stratos Zero, merging elegance with power.

[H2] AUTO PREVIEW

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[H2]
Specifications of Power

[H4] V10
5.2 L Twin-turbo engine

[H4] 0-300
km/h 12.9 sec

[H4] 1124
HP

[H4] 1100
NM of torque

All specifications

Drive video

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AND HOLD

[H2]
A limited edition of 33 vehicles

The Bertone GB110 is a limited-edition hypercar created to celebrate the legacy of Giovanni Bertone.

This exclusive model combines cutting-edge performance with refined Italian design.

Please note that availability is extremely limited. 

By submitting this form, you are registering your interest as a potential client for the GB110 or future Bertone models.

apply

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Classic Line. Bertone RUNABOUT

[H4]
A neo-retro masterpiece

Register Your Interest

[H2] The Return
of a Design Icon

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Today, more than 50 years later, we are proud to reintroduce the legendary 1969 Runabout Concept car as the all-new Bertone RUNABOUT — the first model in the Bertone CLASSIC range.

The Story

[H2] CELEBRATE
THE GOOD LIFE

[H2]
DESIGN INSPIRATION

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Pure design, L-shape, and two simple lines.

The new Bertone RUNABOUT captures the essence of pure design with only two defining lines. It’s not just a design object but a celebration of the Italian tradition of spectacular cars – crafted for driving pleasure and the joy of life
– Andrea Mocellin, Design Lead

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Exterior

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Two Configurations One Spirit

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Two Configurations One Spirit

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It comes in two distinctive configurations: the Barchetta, offering an open-air, purist experience without a roof or windshield, and the Targa, featuring a removable roof for added versatility.

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Interior

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A Tribute
to Nautical Heritage

THE INTERIOR OF THE BERTONE RUNABOUT DRAWS ON ITS MARITIME ROOTS, FEATURING A BOLD BI-COLOR SCHEME. FOCUSED ON ANALOG PURITY AND MANUAL CRAFTSMANSHIP, THE DESIGN EMPHASIZES TACTILE MATERIALS AND SCULPTURAL SIMPLICITY.

Nautical Compass – reinventing a 1969 classic
Steering Wheel – Minimalist design language
Manual Gearbox – Pure driving precision
Aluminium Accents – Nautical roots
Handcrafted
Leather Trim

[H3] Nautical Compass – reinventing a 1969 classic

[H3] Steering Wheel – Minimalist design language

[H3] Manual Gearbox – Pure driving precision

[H3] Aluminium Accents – Nautical roots

[H3] Handcrafted
Leather Trim

[H2]
From 55 to 475 HP – Specifications

[H3] V6
3.5 L supercharged ICE

[H3] 0-100
km/h 3.1s

all specifications

[H2]
Register your interest

The Bertone RUNABOUT is a unique creation, crafted with precision and passion in tiratura super limitata.

Production is strictly limited to 25masterpieces worldwide, preserving the uniqueness of each model.

apply

[IMG: Storia]

[IMG: Storia Badge]
SCROLL

[H2] Bertone: A Journey
Through Automotive Artistry

[IMG: Bertone]

[IMG: Bertone Signature]

Founded in 1912 by Giovanni Bertone, Bertone stands as a pillar of automotive design, craftsmanship,
and ingenuity. From its origins as a coachbuilder to its evolution into a world-renowned design house
and manufacturer, the brand has continuously redefined the boundaries of style and engineering.
Through groundbreaking collaborations with iconic manufacturers, Bertone has left an indelible mark
on
the industry, shaping the future of mobility with visionary concepts and bold aesthetics. Under the
leadership of Nuccio Bertone, the company rose to global prominence.
For over a century, Bertone has been an inspiration, a driving force of automotive excellence, and a
testament to timeless innovation.
watch Bertone Evolution • 1912 -
2024

[H4] The Maestri of Design:
Visionaries Behind Iconic Creations

Under the Bertone banner, classic masterpieces have come to life: the groundbreaking Lamborghini Miura,
designed by Marcello Gandini; the Alfa Romeo BAT, shaped by Franco Scaglione; and the Lancia Stratos,
among many others. These exceptional vehicles showcase the extraordinary talents of the Maestri of car
design, whose innovative contributions have profoundly influenced automotive aesthetics.

By sharing our rich history, we invite you to explore the lasting impact our designs have had on the
automotive landscape.
SCROLL

[IMG: Bertone]

[IMG: Bertone]

[IMG: Bertone]

1912
[H3] THE BIRTH

The Carrozzeria Bertone story begins with Giovanni Bertone in 1912 in Turin. He specialised in the
construction of horse-drawn carriages and quickly gained attention for his impeccable quality and
artisanal
craftsmanship.

[IMG: Bertone]
Turin 1910

1920
[H3] A PERIOD OF GROWTH

In an exciting decade for the evolution of industrial style and design, Giovanni Bertone began expanding
his small craft workshop to establish the Bertone name within the automotive sector.

[IMG: Bertone]
SPA 23 S

[IMG: Bertone]
Lancia Artena Coupé de Ville

1930
[H3] INTERNATIONAL SUCCESS

This led to international success, with the design of the Lancia Artena in 1932 and onboarding of
Giovanni Bertone's son, "Nuccio" Bertone in 1933.

[IMG: Bertone]
Fiat 527s Ardita 2500

[IMG: Bertone]
Lancia Aprilia Cabriolet

1940
[H3] REBUILDING THE FUTURE

Having pivoted in wartime to military vehicles, Bertone started its reconstruction shortly after WW2.
This coincided in 1946 with Nuccio discovering his passion for racing, and his initial participation in
a
Fiat 500 Barchetta that was prepared in-house at Bertone.

[IMG: Bertone]
Alfa Romeo 6c 2500 SS Coupé

1950
[H3] CONTINUED EXPANSION

In the 1950s came the first orders from countries other than Italy,
with the business transforming from a craft enterprise to one of international reputation.

[IMG: Bertone]
Alfa Romeo 2000 Sportiva

[IMG: Bertone]
Fiat Abarth 750 Record

1960
[H3] MAKING HISTORY

The 60s saw Bertone complete an impressive move to a new plant at Gruliasco. Also, the company launched
the Fiat 850 Spider, and started its famous partnership with Lamborghini, for which Bertone designed the
iconic Miura.

[IMG: Bertone]
Lamborghi miura

[IMG: Bertone]
Autobianchi A112 Runabout

[IMG: Bertone]
Alfa Romeo Carabo

[IMG: Bertone]
Chevrolet Testudo

1970
[H3] A TRAILBLAZING PARTNERSHIP

Bertone's iconic partnership with Lamborghini catalysed the development of the Lamborghini Espada. Its
initial success led to the eye catching design of the Lamborghini Countach, Volvo, Lancia Stratos amongst
others.

[IMG: Bertone]
Lancia Stratos Zero

[IMG: Bertone]
Lamborghini Countach

1980
[H3] EXCITING COLLABORATIONS

Bertone was now responsible for the production, sales network, and after-sales assistance for the Fiat
X1/9, which was followed in 1986 with the signing of a new agreement with General Motors Europe.

[IMG: Bertone]
Bertone Ramarro

1990
[H3] TECHNOLOGICAL INNOVATION

Closely after, Bertone entered the 1990s with a focus on technological innovations including the
remarkable Blitz Barchetta, a show car that featured an electric engine and avant-garde construction.

[IMG: Bertone]
Chevrolet Nivola

[IMG: Bertone]
Alfa Romeo Bella

2000
[H3] FULLY
INTEGRATED SERVICE

After Lilli Bertone took over the management of the company in 1997, Bertone became a fully integrated
service company in the automotive, transportation, and industrial design sectors.

[IMG: Bertone]
Bertone Mantide

[IMG: Bertone]
Cadillac Villa

[IMG: Bertone]
Bertone Birusa

2010
[H3] Bertone's masterpieces before a new era

After unveiling the Bertone Mantide, the company went on to pioneer the bird-ofprey-inspired Alfa
Romeo
Pandion at the 2010 Geneva Motor Show, before being sold to AKKA Technologies in 2016.

[IMG: Bertone]
Bertone Nuccio

[IMG: Bertone]
Alfa Romeo Pandion

2020-2022
[H3] Brand rebirth under Mauro and Jean-Franck Ricci

Under the leadership of Mauro and Jean-Franck Ricci, Bertone has entered a new era of exclusivity,
performance, and design. With over 30 years of experience in engineering and automotive innovation,
the
Ricci brothers have revitalized the brand. The first in a series of limited-edition vehicles, the
Bertone
GB110, was officially unveiled in December 2022.

[IMG: Bertone]
Bertone GB110

[IMG: Bertone]
Jean-Franck Ricci

[IMG: Bertone]
Mauro Ricci

2024
[H3] Classic Line.
Bertone RUNABOUT

In November 2024, Bertone expanded its portfolio with the launch of the Classic Line, introducing its
first model, the Bertone RUNABOUT. This neo-retro masterpiece reimagines the legendary 1969 Runabout
Concept car.

[IMG: Bertone]
Bertone runabout

[IMG: Bertone]
Bertone runabout

[H3] We invite you
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with our carefully curated updates.

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