Société BIC
(https://bic.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The schema identity for Société BIC is technically sound, but the authority is crippled by the 404 error on the root domain. There is no Person schema or digital footprint for named experts to back the claim of savoir-faire (expertise/know-how), leaving it as a vague marketing assertion.
Marketing claims regarding sustainability, such as Près de 80 % des produits, lack linked impact reports or specific data sets on these pages. The tone shifts from engineering pride (savoir-faire, Made in France) to basic consumer retail without bridging the gap through technical specs or factory certifications.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/en-gb/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://fr.bic.com/fr/#organization",
"name": "Société BIC",
"alternateName": "Le Groupe BIC",
"url": "https://fr.bic.com/fr",
"logo": {
"@type": "ImageObject",
"url": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"caption": "Logo BIC"
},
"description": "Le Groupe BIC, leader mondial dans les articles de papeterie, les briquets et les rasoirs.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Service Client",
"url": "https://fr.bic.com/fr/nous-contacter",
"availableLanguage": "French"
},
"sameAs": [
"https://www.facebook.com/bic.france",
"https://www.instagram.com/bic_group",
"https://twitter.com/BicGroup"
]
},
{
"@type": "Brand",
"@id": "https://fr.bic.com/fr/#brand",
"name": "BIC",
"url": "https://fr.bic.com/fr",
"logo": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"slogan": "BIC élu Marque Préférée des Français",
"description": "Tout l'univers BIC : Exclusivités, Écriture, Coloriage, Rasoirs, Briquets, BodyMark...",
"mainEntityOfPage": "https://fr.bic.com/fr"
},
{
"@type": "WebSite",
"@id": "https://fr.bic.com/fr/#website",
"url": "https://fr.bic.com/fr",
"name": "BIC France",
"publisher": {
"@id": "https://fr.bic.com/fr/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://fr.bic.com/fr/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/en-gb/stationery/cristal-anniversary/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://fr.bic.com/fr/#organization",
"name": "Société BIC",
"alternateName": "Le Groupe BIC",
"url": "https://fr.bic.com/fr",
"logo": {
"@type": "ImageObject",
"url": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"caption": "Logo BIC"
},
"description": "Le Groupe BIC, leader mondial dans les articles de papeterie, les briquets et les rasoirs.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Service Client",
"url": "https://fr.bic.com/fr/nous-contacter",
"availableLanguage": "French"
},
"sameAs": [
"https://www.facebook.com/bic.france",
"https://www.instagram.com/bic_group",
"https://twitter.com/BicGroup"
]
},
{
"@type": "Brand",
"@id": "https://fr.bic.com/fr/#brand",
"name": "BIC",
"url": "https://fr.bic.com/fr",
"logo": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"slogan": "BIC élu Marque Préférée des Français",
"description": "Tout l'univers BIC : Exclusivités, Écriture, Coloriage, Rasoirs, Briquets, BodyMark...",
"mainEntityOfPage": "https://fr.bic.com/fr"
},
{
"@type": "WebSite",
"@id": "https://fr.bic.com/fr/#website",
"url": "https://fr.bic.com/fr",
"name": "BIC France",
"publisher": {
"@id": "https://fr.bic.com/fr/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://fr.bic.com/fr/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/en-gb/stationery/bic-cristal-renew/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://fr.bic.com/fr/#organization",
"name": "Société BIC",
"alternateName": "Le Groupe BIC",
"url": "https://fr.bic.com/fr",
"logo": {
"@type": "ImageObject",
"url": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"caption": "Logo BIC"
},
"description": "Le Groupe BIC, leader mondial dans les articles de papeterie, les briquets et les rasoirs.",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Service Client",
"url": "https://fr.bic.com/fr/nous-contacter",
"availableLanguage": "French"
},
"sameAs": [
"https://www.facebook.com/bic.france",
"https://www.instagram.com/bic_group",
"https://twitter.com/BicGroup"
]
},
{
"@type": "Brand",
"@id": "https://fr.bic.com/fr/#brand",
"name": "BIC",
"url": "https://fr.bic.com/fr",
"logo": "https://fr.bic.com/media/logo/stores/2/logo-bic.png",
"slogan": "BIC élu Marque Préférée des Français",
"description": "Tout l'univers BIC : Exclusivités, Écriture, Coloriage, Rasoirs, Briquets, BodyMark...",
"mainEntityOfPage": "https://fr.bic.com/fr"
},
{
"@type": "WebSite",
"@id": "https://fr.bic.com/fr/#website",
"url": "https://fr.bic.com/fr",
"name": "BIC France",
"publisher": {
"@id": "https://fr.bic.com/fr/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://fr.bic.com/fr/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fr.bic.com/fr/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /en-gb/ | 41 | 1 |
| /en-gb/stationery/cristal-anniversary/ | 41 | 1 |
| /en-gb/stationery/bic-cristal-renew/ | 41 | 1 |
This page presents a snapshot of public data from Société BIC, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Société BIC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bic.com to view the most current version of its content and see directly what this company is about and what it offers.