Cascade Fire Equipment Company
(https://cascadefire.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
Trust Theatre is present but moderate; the site displays a review_count of 14 on the homepage and 6 on sub-pages, yet the proof_links_count remains 0, indicating that these reviews are likely self-hosted and lack third-party verification. Furthermore, bold claims like ‘Industry-Renowned’ and ‘America’s #1’ lack external citations or industry award links to justify the ‘number one’ ranking.
The ratio of substance to fluff is approximately 3:1 on technical pages, which is excellent for this industry. Vague assertions like ‘Tried and true design forged by fire’ are immediately followed by specific lists of standard features including pump models, motor HP ratings, and plumbing materials, creating high proof density in the product catalog.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
32Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 0 |
| /collections/structure-boots/ | 6 | 0 |
| /pages/brush-trucks/ | 6 | 0 |
| /pages/slip-on-units/ | 6 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"Corporation"
],
"@id": "https://cascadefire.com/#organization",
"name": "Cascade Fire Equipment",
"legalName": "Cascade Fire Equipment Company",
"url": "https://cascadefire.com/",
"description": "Cascade Fire Equipment manufactures and distributes wildland and structural firefighting equipment, protective clothing, water flow hardware, tools, and custom slip-on brush trucks from its facility in Medford, Oregon, serving fire departments and agencies across the United States and around the world since 1985.",
"slogan": "We stand between you and the fire!",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Medford, Oregon, United States"
},
"telephone": "+1-800-654-7049",
"faxNumber": "+1-541-779-8847",
"email": "sales@cascadefire.com",
"image": "https://cascadefire.com/cdn/shop/files/preview_images/26c155e483a4440ea73df013636e37e4.thumbnail.0000000000_small.jpg?v=1714596826",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"streetAddress": "PO Box 4248",
"postOfficeBoxNumber": "4248",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
}
],
"areaServed": [
{
"@type": "Country",
"name": "United States"
},
"Worldwide"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 50
},
"location": {
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"name": "Cascade Fire Equipment",
"address": {
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
"hasMap": "https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
"founder": [
{
"@type": "Person",
"name": "Dan Lloyd"
},
{
"@type": "Person",
"name": "Laura Lloyd"
}
],
"sameAs": [
"https://www.linkedin.com/company/cascade-fire-equipment-company",
"https://www.facebook.com/cascadefire/",
"https://www.bbb.org/us/or/medford/profile/fire-department-equipment/cascade-fire-equipment-co-1296-22079093",
"https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"https://www.yelp.com/biz/cascade-fire-equipment-co-medford"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+1-800-654-7049",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
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"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+1-541-779-0394",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
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"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Cascade Fire Equipment",
"url": "https://cascadefire.com"
}
]
/collections/structure-boots/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"Corporation"
],
"@id": "https://cascadefire.com/#organization",
"name": "Cascade Fire Equipment",
"legalName": "Cascade Fire Equipment Company",
"url": "https://cascadefire.com/",
"description": "Cascade Fire Equipment manufactures and distributes wildland and structural firefighting equipment, protective clothing, water flow hardware, tools, and custom slip-on brush trucks from its facility in Medford, Oregon, serving fire departments and agencies across the United States and around the world since 1985.",
"slogan": "We stand between you and the fire!",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Medford, Oregon, United States"
},
"telephone": "+1-800-654-7049",
"faxNumber": "+1-541-779-8847",
"email": "sales@cascadefire.com",
"image": "https://cascadefire.com/cdn/shop/files/preview_images/26c155e483a4440ea73df013636e37e4.thumbnail.0000000000_small.jpg?v=1714596826",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"streetAddress": "PO Box 4248",
"postOfficeBoxNumber": "4248",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
}
],
"areaServed": [
{
"@type": "Country",
"name": "United States"
},
"Worldwide"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 50
},
"location": {
"@type": "Place",
"name": "Cascade Fire Equipment",
"address": {
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
"hasMap": "https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
"founder": [
{
"@type": "Person",
"name": "Dan Lloyd"
},
{
"@type": "Person",
"name": "Laura Lloyd"
}
],
"sameAs": [
"https://www.linkedin.com/company/cascade-fire-equipment-company",
"https://www.facebook.com/cascadefire/",
"https://www.bbb.org/us/or/medford/profile/fire-department-equipment/cascade-fire-equipment-co-1296-22079093",
"https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"https://www.yelp.com/biz/cascade-fire-equipment-co-medford"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+1-800-654-7049",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+1-541-779-0394",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://cascadefire.com/collections",
"name": "Collections"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://cascadefire.com/collections/structure-boots",
"name": "Structure Boots"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Cascade Fire Equipment",
"url": "https://cascadefire.com"
}
]
/pages/brush-trucks/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"Corporation"
],
"@id": "https://cascadefire.com/#organization",
"name": "Cascade Fire Equipment",
"legalName": "Cascade Fire Equipment Company",
"url": "https://cascadefire.com/",
"description": "Cascade Fire Equipment manufactures and distributes wildland and structural firefighting equipment, protective clothing, water flow hardware, tools, and custom slip-on brush trucks from its facility in Medford, Oregon, serving fire departments and agencies across the United States and around the world since 1985.",
"slogan": "We stand between you and the fire!",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Medford, Oregon, United States"
},
"telephone": "+1-800-654-7049",
"faxNumber": "+1-541-779-8847",
"email": "sales@cascadefire.com",
"image": "https://cascadefire.com/cdn/shop/files/preview_images/26c155e483a4440ea73df013636e37e4.thumbnail.0000000000_small.jpg?v=1714596826",
"address": [
{
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"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
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"postOfficeBoxNumber": "4248",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
}
],
"areaServed": [
{
"@type": "Country",
"name": "United States"
},
"Worldwide"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 50
},
"location": {
"@type": "Place",
"name": "Cascade Fire Equipment",
"address": {
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
"hasMap": "https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
"founder": [
{
"@type": "Person",
"name": "Dan Lloyd"
},
{
"@type": "Person",
"name": "Laura Lloyd"
}
],
"sameAs": [
"https://www.linkedin.com/company/cascade-fire-equipment-company",
"https://www.facebook.com/cascadefire/",
"https://www.bbb.org/us/or/medford/profile/fire-department-equipment/cascade-fire-equipment-co-1296-22079093",
"https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"https://www.yelp.com/biz/cascade-fire-equipment-co-medford"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+1-800-654-7049",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+1-541-779-0394",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "/pages/brush-trucks",
"name": "Brush Trucks"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Cascade Fire Equipment",
"url": "https://cascadefire.com"
}
]
/pages/slip-on-units/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"Corporation"
],
"@id": "https://cascadefire.com/#organization",
"name": "Cascade Fire Equipment",
"legalName": "Cascade Fire Equipment Company",
"url": "https://cascadefire.com/",
"description": "Cascade Fire Equipment manufactures and distributes wildland and structural firefighting equipment, protective clothing, water flow hardware, tools, and custom slip-on brush trucks from its facility in Medford, Oregon, serving fire departments and agencies across the United States and around the world since 1985.",
"slogan": "We stand between you and the fire!",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Medford, Oregon, United States"
},
"telephone": "+1-800-654-7049",
"faxNumber": "+1-541-779-8847",
"email": "sales@cascadefire.com",
"image": "https://cascadefire.com/cdn/shop/files/preview_images/26c155e483a4440ea73df013636e37e4.thumbnail.0000000000_small.jpg?v=1714596826",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
{
"@type": "PostalAddress",
"streetAddress": "PO Box 4248",
"postOfficeBoxNumber": "4248",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
}
],
"areaServed": [
{
"@type": "Country",
"name": "United States"
},
"Worldwide"
],
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 50
},
"location": {
"@type": "Place",
"name": "Cascade Fire Equipment",
"address": {
"@type": "PostalAddress",
"streetAddress": "640 Brian Way",
"addressLocality": "Medford",
"addressRegion": "OR",
"postalCode": "97501",
"addressCountry": "US"
},
"hasMap": "https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
"founder": [
{
"@type": "Person",
"name": "Dan Lloyd"
},
{
"@type": "Person",
"name": "Laura Lloyd"
}
],
"sameAs": [
"https://www.linkedin.com/company/cascade-fire-equipment-company",
"https://www.facebook.com/cascadefire/",
"https://www.bbb.org/us/or/medford/profile/fire-department-equipment/cascade-fire-equipment-co-1296-22079093",
"https://www.mapquest.com/us/oregon/cascade-fire-equipment-co-290440079",
"https://www.yelp.com/biz/cascade-fire-equipment-co-medford"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"telephone": "+1-800-654-7049",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+1-541-779-0394",
"email": "sales@cascadefire.com",
"areaServed": "US",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"http://schema.org/Monday",
"http://schema.org/Tuesday",
"http://schema.org/Wednesday",
"http://schema.org/Thursday",
"http://schema.org/Friday"
],
"opens": "08:00",
"closes": "17:00"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "/pages/slip-on-units",
"name": "Slip-on Units"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Cascade Fire Equipment",
"url": "https://cascadefire.com"
}
]
Explore the other reputation pillars for Cascade Fire Equipment Company
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cascade Fire Equipment Company, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cascade Fire Equipment Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cascadefire.com to view the most current version of its content and see directly what this company is about and what it offers.