Identity & Authority: Everts – Signal Evidence & AI Readability

Everts

(https://everts.com.my) 📸 Data Snapshot: October 23, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority gaps exist primarily because the site references an R&D and lab team without naming any specific lead engineers or scientists. While the Organization schema is present and includes a LinkedIn sameAs link, there is no Person schema to anchor the expert claims made about the in-house lab. The brand’s authority is historical (founded 1924) and technical (ISO certified), but lacks the human-centric digital footprint that would verify the expertise of its current operators.

There is a minor disconnect regarding the claim of being the world’s leading balloon manufacturer, as there are no independent market share reports or rankings provided to verify this position. However, most bold performance claims, such as the 5M+ daily capacity, are supported by descriptions of automated latex dipping lines and specialized facility features. The disconnect is primarily between the ‘global leader’ positioning and the lack of a detailed client portfolio or named case studies.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
/production-capacity/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
/quality-assurance/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
/product-range/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
/certifications/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://everts.com.my/#organization",
            "name": "Everts",
            "alternateName": "Everts The Balloon Company",
            "url": "https://everts.com.my",
            "logo": {
                "@type": "ImageObject",
                "url": "https://everts.com.my/wp-content/uploads/2025/07/Everts-Red-Logo.png"
            },
            "description": "Founded in 1924, Everts produces 5M+ latex balloons daily, delivering ISO-certified quality to leading retailers in 50+ countries.",
            "foundingDate": "1924",
            "sameAs": [
                "https://www.linkedin.com/company/everts-the-balloon-company/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "sales",
                "url": "https://everts.com.my/contact-us/"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://everts.com.my/#website",
            "url": "https://everts.com.my",
            "name": "Everts",
            "publisher": {
                "@id": "https://everts.com.my/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://everts.com.my/#webpage",
            "url": "https://everts.com.my",
            "name": "Everts | The Balloon Company",
            "description": "Malaysia's largest latex balloon manufacturer. 5 million balloons daily. OEM and private label for global retailers.",
            "isPartOf": {
                "@id": "https://everts.com.my/#website"
            },
            "about": {
                "@id": "https://everts.com.my/#organization"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
20Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 3 0
/production-capacity/ 3 0
/quality-assurance/ 3 0
/contact-us/ 3 0
/product-range/ 4 0
/certifications/ 4 0