Hako GmbH
(https://hako.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists in the technical implementation. The JSON-LD schema across all pages still contains placeholder data: ‘Your company name’ and ‘Musterstrasse 123’ in Musterstadt. For a global leader claiming presence in 60+ countries, using ‘Musterstrasse’ (German equivalent of 123 Main St) in their structured data is a major professional oversight that triggers a high penalty in the identity pillar.
The disconnect is low because the marketing tone is backed by ‘Heavy-Duty’ design descriptions and specific service logistics. Claims like ‘minimal downtime’ are supported by a cited 98.6% spare part availability and ‘Nachtsprung’ (overnight) delivery. The only disconnect is the ‘New Generation’ claim for the Scrubmaster B35/B50, which is listed as ‘Available from mid-2026’—coinciding exactly with the current analysis date, making it a future-dated promise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@type": "ProfessionalService",
"name": "Your company name",
"url": "{$themes.configuration.baseurl}",
"telephone": "+49 12 34 56 78 0",
"logo": {
"@type": "ImageObject",
"url": "/fileadmin/Icons_Logos/hako_logo_2025.svg",
"caption": "Hako"
},
"image": {
"@type": "ImageObject",
"url": "https://www.coding.ms/fileadmin/extensions/schema_org/images/schema.org_produktbild.png",
"caption": "Your company name"
},
"brand": {
"@type": "Brand",
"name": "Hako"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Musterstrasse 123",
"addressLocality": "Musterstadt",
"postalCode": "54321"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51° 54' 15.48'' N",
"longitude": "7° 38' 51.65'' E"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"opens": "09:00",
"closes": "21:00",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
]
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49 12 34 56 78 0",
"contactType": "customer service"
},
"@context": "http://www.schema.org"
},
{
"@context": "https://schema.org/",
"@type": "WebPage"
}
]
/produkte/reinigungstechnik/scheuersaugmaschinen/uebersicht/
[
{
"@type": "ProfessionalService",
"name": "Your company name",
"url": "{$themes.configuration.baseurl}",
"telephone": "+49 12 34 56 78 0",
"logo": {
"@type": "ImageObject",
"url": "/fileadmin/Icons_Logos/hako_logo_2025.svg",
"caption": "Hako"
},
"image": {
"@type": "ImageObject",
"url": "https://www.coding.ms/fileadmin/extensions/schema_org/images/schema.org_produktbild.png",
"caption": "Your company name"
},
"brand": {
"@type": "Brand",
"name": "Hako"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Musterstrasse 123",
"addressLocality": "Musterstadt",
"postalCode": "54321"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51° 54' 15.48'' N",
"longitude": "7° 38' 51.65'' E"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"opens": "09:00",
"closes": "21:00",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
]
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49 12 34 56 78 0",
"contactType": "customer service"
},
"@context": "http://www.schema.org"
},
{
"@context": "https://schema.org/",
"@type": "WebPage"
}
]
/services/service/
[
{
"@type": "ProfessionalService",
"name": "Your company name",
"url": "{$themes.configuration.baseurl}",
"telephone": "+49 12 34 56 78 0",
"logo": {
"@type": "ImageObject",
"url": "/fileadmin/Icons_Logos/hako_logo_2025.svg",
"caption": "Hako"
},
"image": {
"@type": "ImageObject",
"url": "https://www.coding.ms/fileadmin/extensions/schema_org/images/schema.org_produktbild.png",
"caption": "Your company name"
},
"brand": {
"@type": "Brand",
"name": "Hako"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Musterstrasse 123",
"addressLocality": "Musterstadt",
"postalCode": "54321"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51° 54' 15.48'' N",
"longitude": "7° 38' 51.65'' E"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"opens": "09:00",
"closes": "21:00",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
]
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49 12 34 56 78 0",
"contactType": "customer service"
},
"@context": "http://www.schema.org"
},
{
"@context": "https://schema.org/",
"@type": "WebPage"
}
]
/produkte/reinigungstechnik/kehr-und-kehrsaugmaschinen/uebersicht/
[
{
"@type": "ProfessionalService",
"name": "Your company name",
"url": "{$themes.configuration.baseurl}",
"telephone": "+49 12 34 56 78 0",
"logo": {
"@type": "ImageObject",
"url": "/fileadmin/Icons_Logos/hako_logo_2025.svg",
"caption": "Hako"
},
"image": {
"@type": "ImageObject",
"url": "https://www.coding.ms/fileadmin/extensions/schema_org/images/schema.org_produktbild.png",
"caption": "Your company name"
},
"brand": {
"@type": "Brand",
"name": "Hako"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Musterstrasse 123",
"addressLocality": "Musterstadt",
"postalCode": "54321"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51° 54' 15.48'' N",
"longitude": "7° 38' 51.65'' E"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"opens": "09:00",
"closes": "21:00",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
]
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49 12 34 56 78 0",
"contactType": "customer service"
},
"@context": "http://www.schema.org"
},
{
"@context": "https://schema.org/",
"@type": "WebPage"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /produkte/reinigungstechnik/scheuersaugmaschinen/uebersicht/ | 1 | 1 |
| /services/service/ | 7 | 1 |
| /produkte/reinigungstechnik/kehr-und-kehrsaugmaschinen/uebersicht/ | 1 | 1 |
This page presents a snapshot of public data from Hako GmbH, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hako GmbH: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hako.com to view the most current version of its content and see directly what this company is about and what it offers.