Information Density: Kubota Corporation – Signal Evidence & AI Readability

[H1] Kubota Global Site

ON YOUR SIDE

The Future. A New Value
Innovation

For sustainable future of the earth and humanity
Sustainability

[H2]
Highlight Topics

Earnings release for the three months ended March 31, 2026

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Kubota Relocates Its Head Office

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Kubota Introduces Its Largest Compact Track Loader to the North American Market

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Type: V: How Young Engineers Built a Future Agriculture Robot from the Ground Up

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[H2]
Who We Are

Kubota uses a wide range of products and technologies to provide solutions in the areas of food, water, and the environment, which are indispensable for people's lives. From a grain of rice or a drop of water to the foundations of society and industry, Kubota's solutions support the lives of human beings.

[H3] Agriculture

As a comprehensive solutions provider for agriculture, Kubota offers total support at every stage of farming, from developing agricultural machinery that meets farmers' needs to the production, processing and consumption of agricultural products. Kubota supports farming throughout the world and contributes to a more prosperous future for people and food.

[H3] Water

Kubota's water environment solutions are active in all aspects of the water cycle, supporting water infrastructure in Japan and throughout the world. As a water treatment specialist, we are committed to finding solutions to the world's water problems and supplying safe water to all people in the world.

[H3] Environment

Social infrastructure is indispensable for our prosperous and comfortable lives. Industrial infrastructure serves as the foundation for manufacturing. Kubota answers the needs of society to offer solutions that support these infrastructures, contributing to more affluent lives for humans.

Groundwork for Tomorrow

[H2] Innovation

Kubota envisions the social issues that could arise in the near future and creates new services and business and develops products in anticipation if these issues, contributing even further to society.
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[H2] Sustainability

Kubota considers food, water and the environment as a singular theme, and aims to realize a sustainable society through a proper cycle of these elements using technology and solutions.
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[H2]
News

May 13, 2026
Notice Concerning Termination of Retirement Benefit Trust (216KB)
May 11, 2026
Notice Concerning the Status of the Repurchase of Own Shares (226KB)
May 8, 2026
Earnings release for the three months ended March 31, 2026 (1.7MB)
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[H2]
Topics

Feb. 19, 2026
Notice of the 136th Ordinary General Meeting of Shareholders
Oct. 1, 2025
"KUBOTA TECHNICAL REPORT No.57 JANUARY 2025" was published.
Jun. 19, 2025
"Integrated Report 2025" and "ESG Report 2025" were published.
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[H2]
Event Calendar

Agricultural and Industrial Machinery
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Water and Environment Infrastructure
Learn More

Beware of fraudulent emails that pose as messages from the company's directors and senior management

Introducing financial and non-financial information focused on Kubota's Long-Term Vision and Mid-Term Business Plan, which are based on ESG management.

[IMG: Integrated Report / ESG Report]

KUBOTA FUTURE CUBE introduces Kubota's vision of future earth and technologies to contribute for the benefit of the Earth and all life on it.

[IMG: KUBOTA FUTURE CUBE]

We introduce the KUBOTA SMART VILLAGE concept, which seeks to realize a future of carbon neutrality and resource recycling through comprehensive efforts to address social problems related to food, water, and the environment.

[IMG: KUBOTA SMART VILLAGE]

Kubota Corporation is a platinum partner co-sponsor of "Future Life Expo: Future City", a Future Society Showcase project at Expo 2025 Osaka, Kansai, Japan.

[IMG: Expo 2025 Osaka, Kansai, Japan]

We unravel the history of Kubota's continued efforts to solve problems in the fields of "Food, water, Environment“.Take a look at our 130 years of history.

[IMG: KUBOTA DIGITAL ARCHIVES]

KUBOTA STORIES is media that spotlights Kubota's efforts to solve issues in locations throughout the world and the company's latest initiatives to bring about a sustainable society.

[IMG: KUBOTA STORIES]

[H1] Innovation

The strength to foresee future social issues, and produce undiscovered new value

The development of modern waterworks through the mass production of water pipes. Greater food production and labor-saving through the mechanization of agriculture.Since our founding 136 years ago, Kubota has contributed to solutions to social issues and the realization of new value.But the world today is facing a period of great transition. In order for Kubota to make even greater contributions, we believe that innovation is necessary.We need to develop new products, services, and businesses that go beyond the needs of today to anticipate the social issues that could arise in the near future.The new and unseen value that these will create is what Kubota considers innovation.

We will lead the way in perceiving unforeseen social issues and put forth the total solutions that only Kubota can provide, based on innovation as the strength that will build the foundations of the future.

Our Mission

[H2] The Solutions that Shape Our Vision

In Kubota's Long-Term Vision GMB2030, we outline our mission to contribute to society through our business fields of food, water, and the environment, and our aim to become an “Essentials Innovator for Supporting Life” committed to a prosperous society and cycle of nature that is indispensable to society. For these reasons, we have accelerated our innovations that leads to problem-solving and are working to create total solutions through a wide range of products, technologies, and services in the fields of food, water, and the environment. Through these efforts, we will contribute to resolving environmental and social issues through our businesses.

[H3] Smart Agriculture Solution

Kubota’s Smart Agriculture Solutions aim to use smart agriculture to solve the issues faced by farmers. By combining our legacy of technologies, products, and solutions with cutting-edge technologies, we will help to solve issues in agriculture and achieve sustainable food production.

[H3] Smart Agriculture Solution Technology

Smart Agriculture Solutions enable sustainable agriculture and food production. Here we introduce Kubota’s technologies that shape methods of farming for each era and the advantages they provide. Kubota will continue to lead smart agriculture efforts using its technological integration capabilities.

[H3] Smart Water Solution

Kubota's Smart Water Solutions aim to achieve a sustainable water infrastructure that is resilient to population declines and natural disasters. Kubota will contribute to solving various challenges related to water infrastructure by utilizing IoT.

[H3] Resource Circulation Solution

Kubota provides Resource Circulation Solutions aimed at solving the ever-changing challenges of waste treatment and realizing a resource circulation society that places less burden on the environment. Based on the technology and experience we have accumulated for more than 60 years, we will strive to build a sustainable society.

[H2] Major Sources that Lead to Innovation

In terms of forecasting future social issues that will become increasingly advanced and diversified and creating new and unforeseen value, our main sources will be R&D, design, and open innovation.

[H2] R&D

Kubota’s technologies have always developed alongside society. We think carefully on what the world truly needs, embody those needs in products that generate new value, and share them with the world. We have continuously refined our technologies and accumulated engaged in extensive processes of trial and error over the last 135 years, all in order to contribute to society. By integrating this wealthy of technology and insight with AI, IoT, and other cutting-edge technologies, using the former as a foundation has allowed Kubota to envision the future in the form of smart agriculture and smart water infrastructure. Kubota’s R&D forms the foundation for our realization of innovations.

[H3] Planetary-conscious agriculture: a form of agriculture that is friendly to the Earth and to people

At Kubota, we wish to realize a future in which the Earth and all the life it supports continue thrive comfortably and happily for a long time to come. What can we do to promote planetary-conscious agriculture in a way that is characteristic of Kubota, which has always worked closely with farmers? Kubota is committed to supporting planetary-conscious agriculture that protects the future of food and agriculture.

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[H3] Our Story

Kubota’s products each address an issue that customers and society require a solution to, and we seek technologies to achieve this for both sides. This section will introduce Kubota’s thinking and efforts on each of the fields of food, water, and the environment, and how we have approached product development.

[H3] KUBOTA TECHNICAL REPORT

Kubota’s products continue to evolve and develop by the day, from foundations based on proven technologies developed steadily over around 135 years. We publicize technical paper on these new technologies and products in the form of the KUBOTA TECHNICAL REPORT.

[H3] EVOLUTION OF KUTOBA TECHNOLOGY

From one grain of rice and one drop of water, to the foundations of society and industry. Originating from casting, how did Kubota refine its technologies? This is about the footsteps of Kubota's strong will over its 135 years of history, to stand close to the environment and people, which let to Kubota to evolve its technology.

[H3] Keep stepping forward–Kubota’s R&D–

We want to create products that emotionally engage our customers. This aspiration generates new technologies and opens the door to new markets. To constantly create new value in the fields of food, water, and the environment. We share the passion of our research and development employees with the world.

[H3] The Evolution of Kubota Products

“Create products with all your heart and soul and realize the commodity values of such products in correct definitions.” This is a quote from Gonshiro Kubota, our founder. Here, we will introduce the changes and evolution of the products that have supported human life and the environment over the 135 years since our founding, through development of a diverse array of products.

[H2] Design

Kubota’s design in innovation serve a vital role in allowing users to experience the new value we provide through our technologies and products. From the visual appearance of the product that portrays Kubota-ness, to the invisible sensations such as ease of ride, operability, and comfort, and the uplifting feeling and joy of ownership obtained by operation. Kubota's design is about every touch points that users experience through our products.

[H3] Designs That Focus on Use as Tools

How comfortable to use are Kubota’s products which are tools for work? How useful are they? The essence of Kubota’s designs to pursue the functionality as a tool. Beauty as a tool is created by repeating the process of accumulating the necessary features required for that purpose and removing unnecessary elements. This is the beauty of Kubota design.

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[H2] Innovation Network

In order to comprehend the local needs and shape the needs in to products, our R&D centers are spread over the world.

Kubota Research & Development North America Corporation
Construction Equipment Engineering Department North America
Water and Environment R&D Center U.S.A.

Kubota Research & Development Europe SAS

Kubota Research & Development Asia
Kubota Agricultural Machinery (SUZHOU) Co., Ltd.

Global Institute of Technology

[H1] Sustainability

Aspiring toward a sustainable society through the business area of food, water, and the environment

Kubota is engaged in the business area of food, water, and the environment.These fields are indispensable for all human beings in the world.The ability to eat safe, tasty foods at any time, free use of clean water,and a solid social infrastructure to support daily life – losing even one of these would impair a comfortable living environment.These three areas are vital for us all to live prosperous lives, and Kubota believes that cycles in these areas intersect and influence each other.We view food, water, and the environment as a single unit, and aim to bring about a sustainable society by using technology and solutions for proper circulation in these areas.This is the Kubota style of sustainability.

Policies and basic approach
Unique traits of Kubota’s sustainability efforts
Kubota’s Actions for Achievement of the United Nations’ Sustainable Development Goals

Policies and basic approach
[H2] Supporting the World in Food, Water, and the Environment Sectors Will Drive Progress toward a Sustainable Society

Kubota’s business areas associated with food, water, and the environment were inspired by its founder, Gonshiro Kubota, and continue to support people’s livelihoods. Our business activities are deeply involved in the realization of sustainability. As an “'Essentials Innovator for Supporting Life,' Committed to a Prosperous Society and Cycle of Nature,”, we are promoting our long-term vision GMB2030, working to solve food, water, and environmental issues and contribute to sustainability,
At the core of the realization of GMB2030 is K-ESG Management, which is rooted in the Kubota Group’s own ESG (Environmental, Social and Governance) measures, K-ESG. K-ESG Management identifies four areas, including resolution of environmental and social issues through our business, and 12 points of materiality that are relevant to these areas. By promoting K-ESG Management and materiality, we will achieve GMB2030 goals, thereby contributing to preservation of the beautiful global environment and the development of sustainable communities.

[H3] K-ESG Management and Materiality

In line with its aim to maintain itself as a sustainable company, Kubota is promoting K-ESG Management, centered on its own ESG measures. With a focus on the four areas and 12 points of materiality, we aim to enhance our corporate value and realize our long-term vision GMB2030.

[H3] Top Message: Sustainability

Aiming to become an “'Essentials Innovator for Supporting Life,' Committed to a Prosperous Society and Cycle of Nature,” we will promote Kubota’s own style of ESG Management, thereby contributing to sustainability through the resolution of issues related to food, water, and the environment.

Unique traits of Kubota’s sustainability efforts
[H2] Promoting Multifaceted Efforts toward “Sustainability through Business” and “Sustainability as Basis for Business”

One distinct pillar of Kubota’s sustainability efforts is our efforts toward sustainability through business activities itself. With its role in supporting the earth and the future of human life, Kubota’s business involves resolutions to global societal issues concerning the fields of food, water, and the environment indispensable to our lives, connecting directly to sustainability. Our efforts are also distinct through our focus on sustainability as a basis for business. Kubota considers a variety of questions concerning sustainability as the foundation of our business, including how we are contributing toward a sustainable society, how we are balancing business growth with conservation of the global and regional environment, how healthy corporate operational management wins society’s trust, and whether we are providing a comfortable working environment for employees contributing to the corporate growth. We aim to achieve a sustainable society from a variety of approaches, by contributing toward sustainability as basis for our business.

[H2] Sustainability through Business

Contribute toward the development of a sustainable society through business itself in the area of food, water, and the environment, and support prosperous life for humanity

[H3] Food

Initiatives through Business: Food
More efficient farming for abundant and stable production of food
SDGs

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[H3] Water

Initiatives through Business: Water
Water infrastructure improvements for safe water and water recycle
SDGs

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[H3] Environment

Initiatives through Business: Environment
Improving social and industrial infrastructure, to promote quality living conditions
SDGs

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[H2] Sustainability as a Basis for Business

Aspire toward the sustained, synergistic growth of both society and the Kubota Group while conserving the beautiful environment of the earth

[H3] Environmental Conservation Initiatives

Contributing to the development of society and conservation of the global environment

[H3] Relationships with Society

Achievement of the corporate philosophy by each individual employee, and contributing toward a sustainable society as a citizen of global and local society

[H3] Relationships with Employees

Transforming diversity into creativity, promoting fulfilling workplace

[H3] Corporate Governance Initiatives

Further improvements to soundness, efficiency, and transparency of corporate operations, and risk reduction

[H2] Kubota’s Actions for Achievement of the United Nations’ Sustainable Development Goals

This section introduces areas where Kubota contributes toward a prosperous life for humanity and the development of a sustainable society, both in order to achieve the Sustainable Development Goals (SDGs) adopted as a common goal of the international community at the UN Summit.

Kubota and the SDGs

[H2] Related Information

[H3] Integrated Report / ESG Report

Introducing financial and non-financial information focused on Kubota's Long-Term Vision and Mid-Term Business Plan, which are based on ESG management.

[H3] KUBOTA SMART VILLAGE

We introduce the KUBOTA SMART VILLAGE concept, which seeks to realize a future of carbon neutrality and resource recycling through comprehensive efforts to address social problems related to food, water, and the environment.

[H1]
Newsroom

[H2] Highlight Topics

Earnings release for the three months ended March 31, 2026

Learn More

Kubota Relocates Its Head Office

Learn More

Kubota Introduces Its Largest Compact Track Loader to the North American Market

Learn More

Type: V: How Young Engineers Built a Future Agriculture Robot from the Ground Up

Learn More

[H2] Latest News

[H3]
News

May 13, 2026
Notice Concerning Termination of Retirement Benefit Trust (216KB)
May 11, 2026
Notice Concerning the Status of the Repurchase of Own Shares (226KB)
May 8, 2026
Earnings release for the three months ended March 31, 2026 (1.7MB)
Learn More

[H3]
Topics

Feb. 19, 2026
Notice of the 136th Ordinary General Meeting of Shareholders
Oct. 1, 2025
"KUBOTA TECHNICAL REPORT No.57 JANUARY 2025" was published.
Jun. 19, 2025
"Integrated Report 2025" and "ESG Report 2025" were published.
Learn More

[H3]
Event Calendar

Agricultural and Industrial Machinery
Learn More
Water and Environment Infrastructure
Learn More

Beware of fraudulent emails that pose as messages from the company's directors and senior management

[H2] Media

[H3] Movie

[H3] Documentary of Kubota

[H3] GLOBAL INDEX

[H2] Integrated Report

[H3] Integrated Report / ESG Report

Introducing financial and non-financial information focused on Kubota's Long-Term Vision and Mid-Term Business Plan, which are based on ESG management.

Integrated Report / ESG Report

[H2] Follow us

Facebook
LinkedIn
YouTube

[H1] Discover Kubota
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Worldwide social issues, including global warming, climate change, and other environmental challenges, as well as population growth and the resulting increase in demand for food and shortage of water resources, have become increasingly complex and concerning in recent years.
Kubota is working to address these issues by providing solutions in the fields of food, water, and the environment.
Discover the unknown sides of Kubota, which seeks to be an "Essentials Innovator for Supporting Life" committed to a prosperous society and cycle of nature.
[H2] Groundwork for Tomorrow
Working toward a sustainable future. This content provides an overview of Kubota's wide-ranging work in the business areas of food, water, and the environment, along with the innovation and commitment that make them possible.
Learn More
[H2] KUBOTA STORIES
Issues related to food, water, and the environment vary widely in each country and region. Kubota is taking a close look at individual issues and making a variety of initiatives throughout the world to provide what people directly involved really need.
KUBOTA STORIES is media that spotlights Kubota's efforts to solve issues in locations worldwide, along with its latest initiatives to bring about a sustainable society.
[H2] Featured Stories
[H3] Type: V: How Young Engineers Built a Future Agriculture Robot from the Ground Up
Planetary-conscious Efforts for the Future, Part 2
[H3] Smart Innovation for You — From Vision to Implementation, with People at the Center
Event Report: CES® 2026
[H3] Why Will Kubota Cultivate the Future with Hydrogen? An Interview with the Autonomous Fuel Cell Tractor Developers
The Future Energy Potential of Hydrogen
KUBOTA STORIES

[H1]
Corporate Information

[H2] Kubota Global Identity

Introduction to our corporate spirit, mission, and brand statement.

[H2] Our Long-Term Vision GMB2030

An introduction to Kubota’s GMB2030, our long-term vision indicating the roles that Kubota should play and the guidelines for our group-wide efforts.

[H2] About Kubota

An overview of Kubota Corporation.

[H2] Corporate History

Kubota's history, illustrating the footprint from its founding.

[H2] Directors and Senior Management

Our board members and executive team are committed to challenge and to innovate for sustainable world and our future growth.

[H2] Global Network

Kubota Group Companies which are located worldwide over 120 areas.

[H2] Our Business

Food, water, and the environment are indispensable parts of our lives. Kubota provides various products and solutions in these fields. From one grain of rice and one drop of water to the foundations of society and industry – Kubota's solutions support industries and human wellbeing worldwide.

[H2] Our Brands

Here we present the brands in the Kubota Group.

[H2] Careers

Kubota, while being a company that creates goods and ideas, also prioritizes building and shaping its people. We are making efforts to develop and improve our working environment, so that each employee can improve and utilize his or her special skills and capabilities and work with peace of mind in a worker-friendly environment.

[H2] Global Case Studies

Kubota's technologies and products have built a solid reputation worldwide. Here are some notable examples.

[H2] Corporate Movie

[H3] Corporate Movie "Essentials Innovator"

An “Essentials Innovator for Supporting Life,” Committed to a Prosperous Society and Cycle of Nature,
In this movie, we introduce Kubota's commitment to solving social issues in the areas of food, water and the environment, as well as our relationship with society.

Watch this movie (8min34sec.)
Watch this movie (2min.)

[H3] Kubota and the SDGs

Watch this movie(5min8sec)

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