MAGURA
(https://magura.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through a massive digital footprint of service documentation and explicit references to OEM partnerships with BMW and major bicycle brands like Canyon and Cube. A minor gap exists in the structured data, as named experts like rider Cedric Tassan and technical architects are not formally linked via Person schema or sameAs digital identifiers.
There is no disconnect between the marketing tone and demonstrated capability. The claim of ’60 Seconds Brake Bleeding’ is not just a slogan but is backed by a specific ‘Fast Bleeding’ technical process described in the service instructions, providing a direct bridge between the marketing promise and the mechanical procedure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://magura.com/",
"url": "https://magura.com/",
"name": "MAGURA Brakes for your bicycle",
"isPartOf": {
"@id": "https://magura.com/#website"
},
"about": {
"@id": "https://magura.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://magura.com/#primaryimage"
},
"image": {
"@id": "https://magura.com/#primaryimage"
},
"thumbnailUrl": "https://magura.com/wp-content/uploads/2025/10/magura-breaks-seatposts-teaser.png",
"datePublished": "2025-10-16T12:23:21+00:00",
"dateModified": "2026-02-24T10:01:14+00:00",
"description": "MAGURA brakes for your bicycle offer you the best performance for YOUR application. Also available with ABS or IBS safety features.",
"breadcrumb": {
"@id": "https://magura.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://magura.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/#primaryimage",
"url": "https://magura.com/wp-content/uploads/2025/10/magura-breaks-seatposts-teaser.png",
"contentUrl": "https://magura.com/wp-content/uploads/2025/10/magura-breaks-seatposts-teaser.png",
"width": 800,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://magura.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://magura.com/#website",
"url": "https://magura.com/",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"description": "Performance Components",
"publisher": {
"@id": "https://magura.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://magura.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://magura.com/#organization",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"url": "https://magura.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/#/schema/logo/image/",
"url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"caption": "MAGURA Bicycle Brakes & Spare Parts"
},
"image": {
"@id": "https://magura.com/#/schema/logo/image/"
}
}
]
}
/service/service-instructions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://magura.com/service/service-instructions/",
"url": "https://magura.com/service/service-instructions/",
"name": "MAGURA Manuals & Service documents",
"isPartOf": {
"@id": "https://magura.com/#website"
},
"primaryImageOfPage": {
"@id": "https://magura.com/service/service-instructions/#primaryimage"
},
"image": {
"@id": "https://magura.com/service/service-instructions/#primaryimage"
},
"thumbnailUrl": "https://magura.com/wp-content/uploads/2025/11/serviceMA38B21.png",
"datePublished": "2025-10-23T13:56:56+00:00",
"dateModified": "2025-12-15T14:34:29+00:00",
"description": "Find all operating instructions, manuals and other help for your MAGURA brake products and more here for your work.",
"breadcrumb": {
"@id": "https://magura.com/service/service-instructions/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://magura.com/service/service-instructions/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/service/service-instructions/#primaryimage",
"url": "https://magura.com/wp-content/uploads/2025/11/serviceMA38B21.png",
"contentUrl": "https://magura.com/wp-content/uploads/2025/11/serviceMA38B21.png",
"width": 1300,
"height": 867
},
{
"@type": "BreadcrumbList",
"@id": "https://magura.com/service/service-instructions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://magura.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Service",
"item": "https://magura.com/service/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Service Instructions"
}
]
},
{
"@type": "WebSite",
"@id": "https://magura.com/#website",
"url": "https://magura.com/",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"description": "Performance Components",
"publisher": {
"@id": "https://magura.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://magura.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://magura.com/#organization",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"url": "https://magura.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/#/schema/logo/image/",
"url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"caption": "MAGURA Bicycle Brakes & Spare Parts"
},
"image": {
"@id": "https://magura.com/#/schema/logo/image/"
}
}
]
}
/oem-portal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://magura.com/oem-portal/",
"url": "https://magura.com/oem-portal/",
"name": "OEM Portal - MAGURA Bicycle Brakes & Spare Parts",
"isPartOf": {
"@id": "https://magura.com/#website"
},
"datePublished": "2025-10-27T14:50:26+00:00",
"dateModified": "2025-12-09T14:23:17+00:00",
"breadcrumb": {
"@id": "https://magura.com/oem-portal/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://magura.com/oem-portal/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://magura.com/oem-portal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://magura.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "OEM Portal"
}
]
},
{
"@type": "WebSite",
"@id": "https://magura.com/#website",
"url": "https://magura.com/",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"description": "Performance Components",
"publisher": {
"@id": "https://magura.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://magura.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://magura.com/#organization",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"url": "https://magura.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/#/schema/logo/image/",
"url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"caption": "MAGURA Bicycle Brakes & Spare Parts"
},
"image": {
"@id": "https://magura.com/#/schema/logo/image/"
}
}
]
}
/login/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://magura.com/login/",
"url": "https://magura.com/login/",
"name": "Login - MAGURA Bicycle Brakes & Spare Parts",
"isPartOf": {
"@id": "https://magura.com/#website"
},
"datePublished": "2025-10-31T13:23:43+00:00",
"dateModified": "2025-12-04T13:45:34+00:00",
"breadcrumb": {
"@id": "https://magura.com/login/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://magura.com/login/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://magura.com/login/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://magura.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Login"
}
]
},
{
"@type": "WebSite",
"@id": "https://magura.com/#website",
"url": "https://magura.com/",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"description": "Performance Components",
"publisher": {
"@id": "https://magura.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://magura.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://magura.com/#organization",
"name": "MAGURA Bicycle Brakes & Spare Parts",
"url": "https://magura.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://magura.com/#/schema/logo/image/",
"url": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"contentUrl": "https://magura.com/wp-content/uploads/2025/10/logo.svg",
"caption": "MAGURA Bicycle Brakes & Spare Parts"
},
"image": {
"@id": "https://magura.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /service/service-instructions/ | 8 | 1 |
| /oem-portal/ | 3 | 1 |
| /login/ | 3 | 1 |
This page presents a snapshot of public data from MAGURA, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MAGURA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://magura.com to view the most current version of its content and see directly what this company is about and what it offers.