Nammo
(https://nammo.com) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site triggers trust theatre penalties because it displays review counts (e.g., review_count 2 on the homepage and 7 on the Responsibility page) without providing proof_links_count or external verification paths. This suggests a closed-loop review widget which is a minor red flag. However, this is largely neutralized by the internal proof provided by the 186-page Ammunition Handbook and specific partnership mentions with the Danish government and Firefly’s Blue Ghost mission.
The proof density is high, with a ratio of approximately one specific data point (number, date, or named entity) for every three sentences of marketing copy. Verifiable evidence includes the exact percentage of female employees (27.6% in 2023), the number of pages in their handbook (186), and the specific year they joined the UN Global Compact (2012).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
13Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /about-us/our-responsibility/ | 7 | 0 |
| /product/our-products/ammunition/ | 2 | 0 |
| /our-brands/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nammo.com/",
"url": "https://www.nammo.com/",
"name": "Nammo.com Front Page - Nammo",
"isPartOf": {
"@id": "https://www.nammo.com/#website"
},
"about": {
"@id": "https://www.nammo.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.nammo.com/#primaryimage"
},
"image": {
"@id": "https://www.nammo.com/#primaryimage"
},
"thumbnailUrl": "https://www.nammo.com/wp-content/uploads/2020/04/HQB2_Nammo-flagg-scaled-e1598430935671.jpg",
"datePublished": "2021-03-24T08:10:53+00:00",
"dateModified": "2026-04-30T14:16:39+00:00",
"description": "The latest in specialty ammunition and rocket motors.",
"breadcrumb": {
"@id": "https://www.nammo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.nammo.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/#primaryimage",
"url": "https://www.nammo.com/wp-content/uploads/2020/04/HQB2_Nammo-flagg-scaled-e1598430935671.jpg",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2020/04/HQB2_Nammo-flagg-scaled-e1598430935671.jpg",
"width": 2560,
"height": 1075,
"caption": "Nammo's headquarters at Raufoss, Norway."
},
{
"@type": "BreadcrumbList",
"@id": "https://www.nammo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.nammo.com/#website",
"url": "https://www.nammo.com/",
"name": "Nammo",
"description": "An Important Job Deserves the Right Equipment",
"publisher": {
"@id": "https://www.nammo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nammo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.nammo.com/#organization",
"name": "Nammo",
"url": "https://www.nammo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/#/schema/logo/image/",
"url": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"width": 1420,
"height": 275,
"caption": "Nammo"
},
"image": {
"@id": "https://www.nammo.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/Nammo",
"https://no.linkedin.com/company/nammo",
"https://www.youtube.com/channel/UC3ghqem8Al0Q3tO_AAd5rfA"
]
}
]
}
/about-us/our-responsibility/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nammo.com/about-us/our-responsibility/",
"url": "https://www.nammo.com/about-us/our-responsibility/",
"name": "Our Responsibility - Nammo",
"isPartOf": {
"@id": "https://www.nammo.com/#website"
},
"datePublished": "2020-10-06T07:57:02+00:00",
"dateModified": "2025-10-20T10:36:29+00:00",
"breadcrumb": {
"@id": "https://www.nammo.com/about-us/our-responsibility/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.nammo.com/about-us/our-responsibility/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.nammo.com/about-us/our-responsibility/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.nammo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us",
"item": "https://www.nammo.com/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Our Responsibility"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.nammo.com/#website",
"url": "https://www.nammo.com/",
"name": "Nammo",
"description": "An Important Job Deserves the Right Equipment",
"publisher": {
"@id": "https://www.nammo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nammo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.nammo.com/#organization",
"name": "Nammo",
"url": "https://www.nammo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/#/schema/logo/image/",
"url": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"width": 1420,
"height": 275,
"caption": "Nammo"
},
"image": {
"@id": "https://www.nammo.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/Nammo",
"https://no.linkedin.com/company/nammo",
"https://www.youtube.com/channel/UC3ghqem8Al0Q3tO_AAd5rfA"
]
}
]
}
/product/our-products/ammunition/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nammo.com/product/our-products/ammunition/",
"url": "https://www.nammo.com/product/our-products/ammunition/",
"name": "Ammunition - Nammo",
"isPartOf": {
"@id": "https://www.nammo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.nammo.com/product/our-products/ammunition/#primaryimage"
},
"image": {
"@id": "https://www.nammo.com/product/our-products/ammunition/#primaryimage"
},
"thumbnailUrl": "https://www.nammo.com/wp-content/uploads/2020/08/6295391-scaled-e1598519464611.jpg",
"datePublished": "2020-07-28T12:14:12+00:00",
"dateModified": "2026-05-19T09:34:17+00:00",
"breadcrumb": {
"@id": "https://www.nammo.com/product/our-products/ammunition/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.nammo.com/product/our-products/ammunition/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/product/our-products/ammunition/#primaryimage",
"url": "https://www.nammo.com/wp-content/uploads/2020/08/6295391-scaled-e1598519464611.jpg",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2020/08/6295391-scaled-e1598519464611.jpg",
"width": 2560,
"height": 1440
},
{
"@type": "BreadcrumbList",
"@id": "https://www.nammo.com/product/our-products/ammunition/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.nammo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.nammo.com/1/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Products",
"item": "https://www.nammo.com/product/our-products/"
},
{
"@type": "ListItem",
"position": 4,
"name": "Ammunition"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.nammo.com/#website",
"url": "https://www.nammo.com/",
"name": "Nammo",
"description": "An Important Job Deserves the Right Equipment",
"publisher": {
"@id": "https://www.nammo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nammo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.nammo.com/#organization",
"name": "Nammo",
"url": "https://www.nammo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/#/schema/logo/image/",
"url": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"width": 1420,
"height": 275,
"caption": "Nammo"
},
"image": {
"@id": "https://www.nammo.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/Nammo",
"https://no.linkedin.com/company/nammo",
"https://www.youtube.com/channel/UC3ghqem8Al0Q3tO_AAd5rfA"
]
}
]
}
/our-brands/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.nammo.com/our-brands/",
"url": "https://www.nammo.com/our-brands/",
"name": "Commercial Brands - Nammo",
"isPartOf": {
"@id": "https://www.nammo.com/#website"
},
"datePublished": "2020-09-20T12:10:02+00:00",
"dateModified": "2026-05-18T08:04:36+00:00",
"breadcrumb": {
"@id": "https://www.nammo.com/our-brands/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.nammo.com/our-brands/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.nammo.com/our-brands/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.nammo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Brands"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.nammo.com/#website",
"url": "https://www.nammo.com/",
"name": "Nammo",
"description": "An Important Job Deserves the Right Equipment",
"publisher": {
"@id": "https://www.nammo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nammo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.nammo.com/#organization",
"name": "Nammo",
"url": "https://www.nammo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.nammo.com/#/schema/logo/image/",
"url": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"contentUrl": "https://www.nammo.com/wp-content/uploads/2022/04/Nammo-Annual-and-Sustainability-Report-2021.pdf2020/08/Nammo_logo_877_SILVER_transparent.png",
"width": 1420,
"height": 275,
"caption": "Nammo"
},
"image": {
"@id": "https://www.nammo.com/#/schema/logo/image/"
},
"sameAs": [
"https://x.com/Nammo",
"https://no.linkedin.com/company/nammo",
"https://www.youtube.com/channel/UC3ghqem8Al0Q3tO_AAd5rfA"
]
}
]
}
Explore the other reputation pillars for Nammo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nammo, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nammo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nammo.com to view the most current version of its content and see directly what this company is about and what it offers.