Park Tool
(https://parktool.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are no authority gaps as the digital footprint is exceptionally robust for a manufacturing entity. The schema_json includes a sameAs array linking to a verified Wikipedia page, which serves as a significant third-party validation of their historical claims. The use of Organization schema with detailed address and contact information reinforces a legitimate physical and corporate presence. No experts are mentioned without a clear connection to the 60-year brand history.
The performance claims are modest and grounded in historical longevity. The primary claim of being the ‘world’s largest bicycle tool manufacturer’ is a measurable industry status rather than a vague marketing assertion. The site demonstrates its authority by offering ‘Repair Help Articles’ directly as a primary navigation path, proving their expertise through educational content rather than bold adjectives.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/en-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://www.parktool.com#identity"
},
"copyrightHolder": {
"@id": "https://www.parktool.com#identity"
},
"copyrightYear": "2015",
"creator": {
"@id": "https://www.parktool.com#creator"
},
"dateCreated": "2015-04-22T13:43:34-05:00",
"dateModified": "2026-04-15T18:30:16-05:00",
"datePublished": "2015-04-22T13:43:34-05:00",
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"headline": "Home Page",
"image": {
"@type": "ImageObject",
"url": "https://www.parktool.com/assets/img/site/_1200x630_crop_center-center_82_none/BRK-1_0124_042-bg.jpg?mtime=1720553140"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://www.parktool.com/en-us/",
"name": "Park Tool",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": "search?q={search_term_string}"
},
"publisher": {
"@id": "https://www.parktool.com#creator"
},
"url": "https://www.parktool.com/en-us"
},
{
"@id": "https://www.parktool.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Saint Paul",
"addressRegion": "MN",
"postalCode": "55128",
"streetAddress": "5115 Hadley Ave N"
},
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"email": "info@parktool.com",
"image": {
"@type": "ImageObject",
"height": "305",
"url": "https://www.parktool.com/assets/img/site/ParkTool_Logo_WEB-BLUE.png",
"width": "534"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.parktool.com/assets/img/site/_600x60_fit_center-center_82_none/ParkTool_Logo_WEB-BLUE.png?mtime=1693403898",
"width": "105"
},
"name": "Park Tool",
"sameAs": [
"https://www.youtube.com/parktool",
"https://www.instagram.com/parktoolblue/",
"https://www.facebook.com/parktool",
"https://twitter.com/parktool",
"https://en.wikipedia.org/wiki/Park_Tool",
"https://www.linkedin.com/company/park-tool-usa"
],
"telephone": "+1-651-777-6868",
"url": "https://www.parktool.com"
},
{
"@id": "https://www.parktool.com#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Saint Paul",
"addressRegion": "MN",
"postalCode": "55128",
"streetAddress": "5115 Hadley Ave N"
},
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"email": "info@parktool.com",
"image": {
"@type": "ImageObject",
"height": "305",
"url": "https://www.parktool.com/assets/img/site/ParkTool_Logo_WEB-BLUE.png",
"width": "534"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.parktool.com/assets/img/site/_600x60_fit_center-center_82_none/ParkTool_Logo_WEB-BLUE.png?mtime=1693403898",
"width": "105"
},
"name": "Park Tool",
"telephone": "+1-651-777-6868",
"url": "https://www.parktool.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.parktool.com/en-us",
"name": "Home Page",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/en-int/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://www.parktool.com#identity"
},
"copyrightHolder": {
"@id": "https://www.parktool.com#identity"
},
"copyrightYear": "2015",
"creator": {
"@id": "https://www.parktool.com#creator"
},
"dateCreated": "2015-04-22T13:43:34-05:00",
"dateModified": "2026-04-15T18:30:16-05:00",
"datePublished": "2015-04-22T13:43:34-05:00",
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"headline": "Home Page",
"image": {
"@type": "ImageObject",
"url": "https://www.parktool.com/assets/img/site/_1200x630_crop_center-center_82_none/BRK-1_0124_042-bg.jpg?mtime=1720553140"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.parktool.com/en-int/",
"name": "Park Tool",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": "search?q={search_term_string}"
},
"publisher": {
"@id": "https://www.parktool.com#creator"
},
"url": "https://www.parktool.com/en-int"
},
{
"@id": "https://www.parktool.com#identity",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Saint Paul",
"addressRegion": "MN",
"postalCode": "55128",
"streetAddress": "5115 Hadley Ave N"
},
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"email": "info@parktool.com",
"image": {
"@type": "ImageObject",
"height": "305",
"url": "https://www.parktool.com/assets/img/site/ParkTool_Logo_WEB-BLUE.png",
"width": "534"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.parktool.com/assets/img/site/_600x60_fit_center-center_82_none/ParkTool_Logo_WEB-BLUE.png?mtime=1693403898",
"width": "105"
},
"name": "Park Tool",
"sameAs": [
"https://www.youtube.com/parktool",
"https://www.instagram.com/parktoolblue/",
"https://www.facebook.com/parktool",
"https://twitter.com/parktool",
"https://en.wikipedia.org/wiki/Park_Tool",
"https://www.linkedin.com/company/park-tool-usa"
],
"telephone": "+1-651-777-6868",
"url": "https://www.parktool.com"
},
{
"@id": "https://www.parktool.com#creator",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Saint Paul",
"addressRegion": "MN",
"postalCode": "55128",
"streetAddress": "5115 Hadley Ave N"
},
"description": "Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, we are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.",
"email": "info@parktool.com",
"image": {
"@type": "ImageObject",
"height": "305",
"url": "https://www.parktool.com/assets/img/site/ParkTool_Logo_WEB-BLUE.png",
"width": "534"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.parktool.com/assets/img/site/_600x60_fit_center-center_82_none/ParkTool_Logo_WEB-BLUE.png?mtime=1693403898",
"width": "105"
},
"name": "Park Tool",
"telephone": "+1-651-777-6868",
"url": "https://www.parktool.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.parktool.com/en-int",
"name": "Home Page",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /en-us/ | 0 | 1 |
| /en-int/ | 0 | 1 |
This page presents a snapshot of public data from Park Tool, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Park Tool: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://parktool.com to view the most current version of its content and see directly what this company is about and what it offers.