Semantic Coherence: Primaloft – Signal Evidence & AI Readability

[H2] Felt by you.

PrimaLoft has spent over 40 years developing innovative insulations powering your favorite jackets, gloves, footwear and more. PrimaLoft(R) insulation provides you with industry-leading comfort and protection, so you can perform your best.
Explore products. >

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[H2] Felt by the planet.

We believe premium performance does not need to come at the expense of the planet. Our engineers are in the lab developing revolutionary tech that provides the highest possible performance while reducing our impact on the planet.
Explore technologies. >

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How it Works

[H2] How to find us.

[H4] To find out if PrimaLoft powers your product, just look for our red shield.

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[H4] Hang Tags

Look for the PrimaLoft hang tag.

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[H4] Labels

Check for the PrimaLoft label.

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[H4] Search

Type “PrimaLoft” in your favorite brands’ search bars.

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[H4] Hang Tags

Look for the PrimaLoft hang tag.

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[H4] Labels

Check for the PrimaLoft label.

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[H4] Search

Type “PrimaLoft” in your favorite brands’ search bars.

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[H2] How We Innovate

[H2] How We Innovate

[H2] Innovation for Performance & Sustainability
We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. We are always striving to provide the highest possible performance while reducing our impact on the planet.

Innovation
powered by PrimaLoft

Innovation
We are innovators. Engineers, laboratories and thousands of hours of testing are behind everything we create. Our goal is always the same: combine world class performance and world changing sustainability.

Performance
felt by you

Warm
Our ultra-fine fibers are designed to trap warmth. This allows us to keep you comfortable and thermally-regulated – from winter to spring, from the mountains to your bed.

Warm when Wet
Our products are made with water resistant fibers that work to keep you warm, even in wet conditions.

Soft
The thinner the fiber, the softer the material. PrimaLoft fibers are thinner than a human hair - so they’re incredibly soft.

Durable
Our materials are strong enough to withstand the rigors of military use. So, you can trust that PrimaLoft products are designed to last through any activity, repeated laundering, and the test of time.

Light
Ultra-fine, lightweight fibers mean our insulations are used to create ultra-warm, lightweight garments that keep you comfortable.

Sustainability
felt by the planet

Recycling
Our products are made using up to 100% recycled materials, sourced primarily from plastic water bottles. Since 2015, we've diverted nearly 1 billion water bottles from landfills + marine environments.

Returning to Nature
PrimaLoft engineers developed the first-ever synthetic insulation designed to return to materials found in nature.

Reducing Emissions
PrimaLoft has developed a unique manufacturing process that drastically reduces carbon emissions by more than 50%, compared to traditional industry methods.

Designing to Last
Longevity is a necessity for sustainability. We don’t create products that stay with you for a season. We create products that stay with you for a generation.

Enabling Circularity
Our products aren’t just made from recycled materials. They’re made to be recyclable. That means that our materials can be repurposed and remade, again and again.

[H2] Products & Technologies
Learn more about some of the insulations, fabrics and technologies that power your bedding, jackets, footwear and more.

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PrimaLoft® Classics: Gold, Silver & Black

PrimaLoft® Classics are just that. Classic. Gold, Silver and Black are some of our most popular insulations and they have been trusted to keep you warm and comfortable for over 20 years.

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PrimaLoft® Active

Breathable, moisture managment, stretch. PrimaLoft® Active was developed to keep you comfortable in a wide range of activities, regardless of intensity or season.
Learn more >

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PrimaLoft® ThermoPlume®

ThermoPlume® is a vegan-friendly alternative to down. Designed to mimic down with lightweight warmth, loft, softness and compressability. As a bonus, it’s made from 100% recycled content and features fluorocarbon-free water resistance.
Learn more >

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PrimaLoft® for Footwear

PrimaLoft® insulation for footwear is specifically engineered for repeated wear and extreme conditions, protecting your feet from the cold snow, hot turf and wet weather.
Learn more >

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Aerogel

Aerogel is a material originally pioneered by NASA and harnessed by PrimaLoft. We use it to give you a temperature barrier that locks out extreme cold and heat. It is the lightest solid known to man - giving you revolutionary lightweight warmth.
Learn more >

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PrimaLoft® P.U.R.E.TM

P.U.R.E. stands for Produced Using Reduced Emissions. It is a PrimaLoft manufacturing technology that reduces carbon emissions more than 50%.
Learn more >

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PrimaLoft® BIOTM

PrimaLoft® BioTM fibers are designed to return to materials found in nature. This helps reduce the long-term impact of microplastics.
Learn more >

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Recycled Content

Our products are made using up to 100% recycled materials, sourced primarily from plastic water bottles. Since 2015, we've diverted nearly 1 billion water bottles from landfills + marine environments.
Learn more >

[H1] Patagonia Hi-Loft Nano Puff
“PrimaLoft insulation is the perfect match with its premium texture, durability, loft, and low environmental footprint.” -Kate Rutherford, Patagonia
A Closer Look:

[H1] Patagonia Hi-Loft Nano Puff
“PrimaLoft insulation is the perfect match with its premium texture, durability, loft, and low environmental footprint.” -Kate Rutherford, Patagonia
A Closer Look:

[H2] Explore by category.

Brand Ambassador’s Picks

Apparel

Bedding

Footwear + Accessories

[H2] Find Us In
See below to shop PrimaLoft at select partners. Check back for updates featuring our 950+ brands!

[H2] PrimaLoft in real life.
Show us how you use PrimaLoft. Tag @primaloft to be featured.

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Meet the PrimaLoft Ambassador Community — athletes and explorers who live at the edge of possibility. If it survives their expeditions, it’s ready for yours.

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GET TO KNOW:
[H2] LONNIE DUPRE

BASED IN: Grand Marais, MN

OCCUPATION: Arctic Explorer, Climate Activist

CURRENTLY: Wintering the Nord Hus in Aasiaat, Greenland, while preparing for upcoming Arctic expeditions across North Greenland and the Canadian Arctic Archipelago

[H2] Lonnie’s Story

[H2] “Expeditions are really where gear testing is at, because at 50 below is where things go wrong. The detail in our clothing really has to be spot on, cause our life literally depends on it.”

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GET TO KNOW:
[H2] BRI DOSTIE

BASED IN: Portland, ME

OCCUPATION: Angler, fly-fishing guide, artist, Confluence Collective founder

CURRENTLY: Creating a welcoming fly fishing community where anyone with a passion for the sport can learn, connect, and excel.

[H2] Bri’s Story

[H2] “Fishing is about observation — we need to be resilient, and we need to be flexible. So putting on something and observing how it works towards a function is what I’m doing anyway.”

See which PrimaLoft favorites Lonnie and Bri rely on most.

Check out their go-to PrimaLoft gear on the Marketplace >

[IMG: See which PrimaLoft favorites Lonnie and Bri rely on most.]