Identity & Authority: Scaled Composites – Signal Evidence & AI Readability

Scaled Composites

(https://scaled.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

Authority gaps are primarily technical and structural. The site lacks an Organization schema and Person schema for its leadership, relying on an anonymous ‘we’ identity throughout the design and build descriptions. Furthermore, the technical implementation shows a gap with a missing H1 on the homepage, which contradicts the positioning of a high-tech engineering leader.

The marketing tone is surprisingly understated for the scale of projects described (e.g., Stratolaunch). While the site makes bold claims about ‘making reality,’ these are well-supported by the News feed which documents actual flight test milestones. The disconnect is minimal, as the site demonstrates actual aerospace achievements rather than just promising engineering excellence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scaled.com/",
            "url": "https://scaled.com/",
            "name": "Home | Scaled Composites",
            "isPartOf": {
                "@id": "https://scaled.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://scaled.com/#primaryimage"
            },
            "image": {
                "@id": "https://scaled.com/#primaryimage"
            },
            "thumbnailUrl": "https://scaled.com/wp-content/uploads/2017/08/blog_ft_1.jpg",
            "datePublished": "2017-08-31T05:24:49+00:00",
            "dateModified": "2025-03-27T00:24:59+00:00",
            "breadcrumb": {
                "@id": "https://scaled.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scaled.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://scaled.com/#primaryimage",
            "url": "https://scaled.com/wp-content/uploads/2017/08/blog_ft_1.jpg",
            "contentUrl": "https://scaled.com/wp-content/uploads/2017/08/blog_ft_1.jpg",
            "width": 1504,
            "height": 1000
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scaled.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scaled.com/#website",
            "url": "https://scaled.com/",
            "name": "Scaled Composites",
            "description": "Design. Test. Build.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scaled.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/design/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scaled.com/design/",
            "url": "https://scaled.com/design/",
            "name": "Design | Scaled Composites",
            "isPartOf": {
                "@id": "https://scaled.com/#website"
            },
            "datePublished": "2017-08-23T19:29:45+00:00",
            "dateModified": "2018-03-24T01:29:08+00:00",
            "breadcrumb": {
                "@id": "https://scaled.com/design/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scaled.com/design/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scaled.com/design/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scaled.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Design"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scaled.com/#website",
            "url": "https://scaled.com/",
            "name": "Scaled Composites",
            "description": "Design. Test. Build.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scaled.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/build/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scaled.com/build/",
            "url": "https://scaled.com/build/",
            "name": "Build | Scaled Composites",
            "isPartOf": {
                "@id": "https://scaled.com/#website"
            },
            "datePublished": "2017-08-23T19:29:57+00:00",
            "dateModified": "2018-03-24T01:34:50+00:00",
            "breadcrumb": {
                "@id": "https://scaled.com/build/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scaled.com/build/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scaled.com/build/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scaled.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Build"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scaled.com/#website",
            "url": "https://scaled.com/",
            "name": "Scaled Composites",
            "description": "Design. Test. Build.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scaled.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/test/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scaled.com/test/",
            "url": "https://scaled.com/test/",
            "name": "Test | Scaled Composites",
            "isPartOf": {
                "@id": "https://scaled.com/#website"
            },
            "datePublished": "2017-08-23T19:30:07+00:00",
            "dateModified": "2018-03-24T01:38:14+00:00",
            "breadcrumb": {
                "@id": "https://scaled.com/test/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scaled.com/test/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scaled.com/test/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scaled.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Test"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scaled.com/#website",
            "url": "https://scaled.com/",
            "name": "Scaled Composites",
            "description": "Design. Test. Build.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scaled.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 3 1
/design/ 3 1
/build/ 3 1
/test/ 3 1