TANA Oy

(https://tana.fi) 📸 Data Snapshot: May 25, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

The website claims dedicated people and human expertise are behind the machines but fails to identify any specific engineers or company leaders. There is no Person schema present in the structured data, and no sameAs links are provided to individual professional profiles like LinkedIn. While the Organizational identity is clear and well-documented through social links, the absence of named authorities creates a gap in personal credibility.

Evidence: Performance vs. Claims

Tana makes several bold performance assertions, such as offering the lowest gravity point in the market and best in compaction comparison. These claims are presented without specific comparison data or citations of which competitors were tested. While likely based on engineering specs, the lack of a downloadable case study or data sheet illustrating these comparisons on the primary product pages creates a disconnect between the marketing claim and the proof.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tana.fi/",
            "url": "https://tana.fi/",
            "name": "Get results to be proud of - TANA From Waste to Value®",
            "isPartOf": {
                "@id": "https://tana.fi/#website"
            },
            "about": {
                "@id": "https://tana.fi/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://tana.fi/#primaryimage"
            },
            "image": {
                "@id": "https://tana.fi/#primaryimage"
            },
            "thumbnailUrl": "https://tana.fi/wp-content/uploads/2023/06/TANA_Shark_shredder_120623.jpg",
            "datePublished": "2020-10-06T11:05:15+00:00",
            "dateModified": "2026-05-12T05:14:39+00:00",
            "description": "Turn your waste into value with TANA – efficiently and sustainably, with results you can be proud of. We develope cutting-edge tools & services for you.",
            "breadcrumb": {
                "@id": "https://tana.fi/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tana.fi/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://tana.fi/#primaryimage",
            "url": "https://tana.fi/wp-content/uploads/2023/06/TANA_Shark_shredder_120623.jpg",
            "contentUrl": "https://tana.fi/wp-content/uploads/2023/06/TANA_Shark_shredder_120623.jpg",
            "width": 2000,
            "height": 1294
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tana.fi/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tana.fi/#website",
            "url": "https://tana.fi/",
            "name": "Tana",
            "description": "",
            "publisher": {
                "@id": "https://tana.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tana.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://tana.fi/#organization",
            "name": "TANA Oy",
            "url": "https://tana.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://tana.fi/#/schema/logo/image/",
                "url": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "contentUrl": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "width": 150,
                "height": 50,
                "caption": "TANA Oy"
            },
            "image": {
                "@id": "https://tana.fi/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TanaFWTV",
                "https://x.com/tana_oy",
                "https://www.instagram.com/tana_oy",
                "https://www.linkedin.com/company/tana-oy/"
            ]
        }
    ]
}

/tana-products/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tana.fi/tana-products/",
            "url": "https://tana.fi/tana-products/",
            "name": "TANA Products - TANA From Waste to Value®",
            "isPartOf": {
                "@id": "https://tana.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://tana.fi/tana-products/#primaryimage"
            },
            "image": {
                "@id": "https://tana.fi/tana-products/#primaryimage"
            },
            "thumbnailUrl": "https://tana.fi/wp-content/uploads/2020/10/Tana-pictures-saarijarvi-6-e1641211248267.jpg",
            "datePublished": "2020-10-06T11:16:09+00:00",
            "dateModified": "2026-05-05T05:33:56+00:00",
            "description": "Tana provides solutions for landfill compacting, shredding and separating. Our products create great value to our customers all over the world.",
            "breadcrumb": {
                "@id": "https://tana.fi/tana-products/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tana.fi/tana-products/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://tana.fi/tana-products/#primaryimage",
            "url": "https://tana.fi/wp-content/uploads/2020/10/Tana-pictures-saarijarvi-6-e1641211248267.jpg",
            "contentUrl": "https://tana.fi/wp-content/uploads/2020/10/Tana-pictures-saarijarvi-6-e1641211248267.jpg",
            "width": 1900,
            "height": 1267
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tana.fi/tana-products/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://tana.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "TANA Products"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tana.fi/#website",
            "url": "https://tana.fi/",
            "name": "Tana",
            "description": "",
            "publisher": {
                "@id": "https://tana.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tana.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://tana.fi/#organization",
            "name": "TANA Oy",
            "url": "https://tana.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://tana.fi/#/schema/logo/image/",
                "url": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "contentUrl": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "width": 150,
                "height": 50,
                "caption": "TANA Oy"
            },
            "image": {
                "@id": "https://tana.fi/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TanaFWTV",
                "https://x.com/tana_oy",
                "https://www.instagram.com/tana_oy",
                "https://www.linkedin.com/company/tana-oy/"
            ]
        }
    ]
}

/service-sales/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tana.fi/service-sales/",
            "url": "https://tana.fi/service-sales/",
            "name": "Service & Sales - TANA From Waste to Value®",
            "isPartOf": {
                "@id": "https://tana.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://tana.fi/service-sales/#primaryimage"
            },
            "image": {
                "@id": "https://tana.fi/service-sales/#primaryimage"
            },
            "thumbnailUrl": "https://tana.fi/wp-content/uploads/2024/07/2.png",
            "datePublished": "2020-10-12T07:25:23+00:00",
            "dateModified": "2026-02-17T10:03:05+00:00",
            "description": "TANA provides sales and service to over 50 countries worldwide. Tana distributors are highly qualified in the field of heavy machines.",
            "breadcrumb": {
                "@id": "https://tana.fi/service-sales/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tana.fi/service-sales/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://tana.fi/service-sales/#primaryimage",
            "url": "https://tana.fi/wp-content/uploads/2024/07/2.png",
            "contentUrl": "https://tana.fi/wp-content/uploads/2024/07/2.png",
            "width": 1080,
            "height": 1080
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tana.fi/service-sales/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://tana.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Service & Sales"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tana.fi/#website",
            "url": "https://tana.fi/",
            "name": "Tana",
            "description": "",
            "publisher": {
                "@id": "https://tana.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tana.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://tana.fi/#organization",
            "name": "TANA Oy",
            "url": "https://tana.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://tana.fi/#/schema/logo/image/",
                "url": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "contentUrl": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "width": 150,
                "height": 50,
                "caption": "TANA Oy"
            },
            "image": {
                "@id": "https://tana.fi/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TanaFWTV",
                "https://x.com/tana_oy",
                "https://www.instagram.com/tana_oy",
                "https://www.linkedin.com/company/tana-oy/"
            ]
        }
    ]
}

/tana-products/tanaconnect/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tana.fi/tana-products/tanaconnect/",
            "url": "https://tana.fi/tana-products/tanaconnect/",
            "name": "TanaConnect® - TANA From Waste to Value®",
            "isPartOf": {
                "@id": "https://tana.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://tana.fi/tana-products/tanaconnect/#primaryimage"
            },
            "image": {
                "@id": "https://tana.fi/tana-products/tanaconnect/#primaryimage"
            },
            "thumbnailUrl": "https://tana.fi/wp-content/uploads/2025/01/440ET_remote_web-e1737035164497.jpg",
            "datePublished": "2022-05-10T07:56:35+00:00",
            "dateModified": "2025-05-13T07:29:36+00:00",
            "description": "TanaConnect® is a digital service portal providing all needed information and tools to efficiently operate TANA machine and maximise uptime.",
            "breadcrumb": {
                "@id": "https://tana.fi/tana-products/tanaconnect/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tana.fi/tana-products/tanaconnect/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://tana.fi/tana-products/tanaconnect/#primaryimage",
            "url": "https://tana.fi/wp-content/uploads/2025/01/440ET_remote_web-e1737035164497.jpg",
            "contentUrl": "https://tana.fi/wp-content/uploads/2025/01/440ET_remote_web-e1737035164497.jpg",
            "width": 1500,
            "height": 1483
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tana.fi/tana-products/tanaconnect/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://tana.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "TANA Products",
                    "item": "https://tana.fi/tana-products/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "TanaConnect®"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tana.fi/#website",
            "url": "https://tana.fi/",
            "name": "Tana",
            "description": "",
            "publisher": {
                "@id": "https://tana.fi/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tana.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://tana.fi/#organization",
            "name": "TANA Oy",
            "url": "https://tana.fi/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://tana.fi/#/schema/logo/image/",
                "url": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "contentUrl": "https://tana.fi/wp-content/uploads/2020/10/tana_logo_black_small-1.png",
                "width": 150,
                "height": 50,
                "caption": "TANA Oy"
            },
            "image": {
                "@id": "https://tana.fi/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TanaFWTV",
                "https://x.com/tana_oy",
                "https://www.instagram.com/tana_oy",
                "https://www.linkedin.com/company/tana-oy/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

15Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	4	1
/tana-products/	5	1
/service-sales/	2	1
/tana-products/tanaconnect/	4	1

Explore the other reputation pillars for TANA Oy

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from TANA Oy, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to TANA Oy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://tana.fi to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: TANA Oy – Signal Evidence & AI Readability

TANA Oy