Surname.uk
(https://harveys.uk) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a total lack of verifiable authority or expertise. The schema_json is limited to a BreadcrumbList, providing no Organization or Person schema to identify the seller or the marketplace’s credentials. There is no technical digital footprint for any named experts, and the technical implementation is a basic transactional lander with no depth.
The site avoids bold performance claims, which prevents a traditional marketing disconnect. However, the claim of being ‘In stock’ for a unique digital asset is redundant, and the 8 reviews suggest a level of transactional history that is not evidenced by any specific case studies or named buyer testimonials. The marketing tone is purely functional, yet lacks any actual service proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://surname.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Surnames",
"@id": "https://surname.uk/product-category/surnames/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "harveys.uk",
"@id": "https://surname.uk/name/harveys/"
}
}
]
}
/cdn-cgi/l/email-protection/
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://surname.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Surnames",
"@id": "https://surname.uk/product-category/surnames/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "harveys.uk",
"@id": "https://surname.uk/name/harveys/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /cdn-cgi/l/email-protection/ | 8 | 0 |
This page presents a snapshot of public data from Surname.uk, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Surname.uk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://harveys.uk to view the most current version of its content and see directly what this company is about and what it offers.