Identity & Authority: Webhuset / Kalibrert.no – Signal Evidence & AI Readability

Webhuset / Kalibrert.no

(https://www.kalibrert.no) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
0 Impact Weight: 15 / 100
0% Reputation

The schema_json points to ‘Webhuset’ as the organization and ‘Eric’ as the author, creating a massive identity gap for the brand ‘Kalibrert’. There is no Person schema or sameAs links for the actual business owners, and the technical implementation consists of a generic registrar redirect. No authority is established for the domain owner.

While the site makes no direct performance claims in the text, its metadata and schema imply an established organization (Webhuset) which contradicts the empty state of the domain itself. The total absence of case studies or client names for ‘Kalibrert’ creates a 100% disconnect between the potential business entity and its digital footprint.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
/finn-domene/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
/hosting/nettside/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
/nettsidebygger/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
/microsoft-365/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
/hosting/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "/#organization",
            "name": "Webhuset",
            "url": "",
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+4790203000",
                    "contactType": "customer support"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "/#website",
            "url": "",
            "name": "Webhuset",
            "publisher": {
                "@id": "/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "url": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "/parkering/#webpage",
            "url": "/parkering/",
            "name": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "isPartOf": {
                "@id": "/#website"
            },
            "primaryImageOfPage": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "/parkering/#author",
            "name": "Eric",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c25b9d072b2202a0ba7f0df9df4308884e0ed412e2991b3e1b6304e644a0cc20?s=96&d=mm&r=g",
                "caption": "Eric",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Parkering - Webhuset",
            "datePublished": "2025-10-08T13:06:24+02:00",
            "dateModified": "2025-10-24T14:33:19+02:00",
            "author": {
                "@id": "/parkering/#author",
                "name": "Eric"
            },
            "publisher": {
                "@id": "/#organization"
            },
            "description": "Domene er parkert",
            "name": "Parkering - Webhuset",
            "@id": "/parkering/#richSnippet",
            "isPartOf": {
                "@id": "/parkering/#webpage"
            },
            "image": {
                "@id": "/wp-content/uploads/2025/10/609588acc282b01c578e89c5_5f7b0cf673e0581f750cfab7_GoD_Icons_Milestones_50Clients_Yellow.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "/parkering/#webpage"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 5 2
/finn-domene/ 5 2
/hosting/nettside/ 5 2
/nettsidebygger/ 5 2
/microsoft-365/ 5 2
/hosting/ 5 2