Singtel Optus Pty Limited
(https://www.optus.com.au) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is the site’s strongest pillar, supported by a SingTel Group parent organization and a Singtel Optus Pty Limited legal entity. Robust schema includes sameAs links to Wikidata and Australian Business Number (ABN) records. The only authority gap is the technical implementation failure of the H1 and heading hierarchy, which contradicts the ‘leading’ status implied by the brand’s scale.
The marketing signal promises a ‘Living Network’ and ‘Entertainment’ ecosystem, but the site demonstrates only a basic hardware storefront. There are no case studies, network performance metrics (e.g., actual vs. theoretical nbn speeds), or named entertainment partners in the page content to support the bold claims in the meta description.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage ",
"@id": "https://www.optus.com.au/for-you#webpage",
"url": "https://www.optus.com.au/for-you",
"name": "for-you",
"headline": "Optus - Mobile Phones, nbn, Home Internet and Entertainment",
"description": "Shop the latest mobile phones, smartwatches, iPads, tablets, home internet, and smart devices at Optus.",
"relatedLink": [
"https://www.optus.com.au/content/experience-fragments/optus/en/site/for-you/sd-homepage-components/trending-phones/trending-devices/apple",
"https://www.optus.com.au/content/experience-fragments/optus/en/site/for-you/sd-homepage-components/trending-phones/trending-devices/samsung"
],
"isPartOf": {
"@type": "WebSite",
"name": "Optus",
"url": "https://www.optus.com.au/",
"publisher": {
"@type": "Organization",
"name": "Optus",
"url": "https://example.com/",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
},
"sameAs": [
"https://www.facebook.com/optus",
"https://twitter.com/optus",
"https://www.instagram.com/optus/"
]
},
"legalName": "Singtel Optus Pty Limited",
"hasMerchantReturnPolicy": "https://www.optus.com.au/for-you/support/answer?id=1456&question=orders-deliveries-returns",
"@id": "https://www.optus.com.au//",
"sameAs": [
"https://www.wikidata.org/wiki/Q865038",
"https://abr.business.gov.au/ABN/View/92008570330"
],
"parentOrganization": {
"@type": "organization",
"name": "SingTel Group",
"@id": "https://www.singtel.com/#site",
"url": "https://www.singtel.com/",
"sameAs": "SingTel "
}
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.optus.com.au/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"mainEntity": [
{
"@type": "SoftwareApplication",
"@id": "https://www.optus.com.au/#myOptusApp",
"name": "My Optus App",
"operatingSystem": "iOS, Android",
"applicationCategory": "UtilitiesApplication",
"description": "Manage your plans, track your usage and control your connection with network features.",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "AUD"
},
"downloadUrl": [
"https://apps.apple.com/app/apple-store/id503716230",
"https://play.google.com/store/apps/details?id=au.com.optus.selfservice"
]
},
{
"@type": "ItemList",
"name": "Trending trending-devices master",
"itemListElement": [
{
"@type": "product",
"name": "Apple iPhone 17e",
"brand": "Apple",
"image": "/content/dam/optus/cloud/images/shop/mobile/phones/apple/iphone-17e/product-tiles/sd-lp-iphone-17e-softpink-frontback.version-1772487251404.png",
"sameAs": "",
"url": "https://www.optus.com.au/mobile/phones/apple/iphone-17e",
"@id": "https://www.optus.com.au/mobile/phones/apple/iphone-17e#iphone17e",
"hasVariant": [
{
"@type": "Product",
"color": "Black"
},
{
"@type": "Product",
"color": "Soft Pink"
},
{
"@type": "Product",
"color": "White"
}
],
"offers": [
{
"@type": "Offer",
"itemCondition": "https://schema.org/NewCondition",
"price": 993.08,
"availability": "https://schema.org/inStock",
"priceCurrency": "AUD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/Installment",
"price": 22.18,
"unitCode": "MON",
"eligibleQuantity": {
"@type": "QuantitativeValue",
"value": 36,
"unitCode": "MON"
},
"minPrice": 993.08
}
}
]
},
{
"@type": "product",
"name": "Apple iPhone 17 Pro",
"brand": "Apple",
"image": "/content/dam/optus/cloud/images/shop/mobile/phones/apple/iphone-17-pro/product-tiles/sd-lp-iphone-17-pro-cosmicorange-frontback.version-1757459894778.png",
"sameAs": "",
"url": "https://www.optus.com.au/mobile/phones/apple/iphone-17-pro",
"@id": "https://www.optus.com.au/mobile/phones/apple/iphone-17-pro#iphone17pro",
"hasVariant": [
{
"@type": "Product",
"color": "Cosmic Orange"
},
{
"@type": "Product",
"color": "Deep Blue"
},
{
"@type": "Product",
"color": "Silver"
}
],
"offers": [
{
"@type": "Offer",
"itemCondition": "https://schema.org/NewCondition",
"price": 1998.72,
"availability": "https://schema.org/inStock",
"priceCurrency": "AUD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/Installment",
"price": 55.52,
"unitCode": "MON",
"eligibleQuantity": {
"@type": "QuantitativeValue",
"value": 36,
"unitCode": "MON"
},
"minPrice": 1998.72
}
}
]
},
{
"@type": "product",
"name": "Samsung Galaxy S26 Ultra",
"brand": "Samsung",
"image": "/content/dam/optus/cloud/images/shop/mobile/phones/samsung/samsung-galaxy-s26-ultra/product-tiles/sd-lp-galaxy-s26ultra-cobaltviolet-frontback-1.version-1773271397931.jpg",
"sameAs": "",
"url": "https://www.optus.com.au/mobile/phones/samsung/galaxy-s26-ultra",
"@id": "https://www.optus.com.au/mobile/phones/samsung/galaxy-s26-ultra#galaxys26ultra",
"hasVariant": [
{
"@type": "Product",
"color": "Sky Blue"
},
{
"@type": "Product",
"color": "Black"
},
{
"@type": "Product",
"color": "Cobalt Violet"
},
{
"@type": "Product",
"color": "White"
}
],
"offers": [
{
"@type": "Offer",
"itemCondition": "https://schema.org/NewCondition",
"price": 2198.88,
"availability": "https://schema.org/inStock",
"priceCurrency": "AUD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/Installment",
"price": 61.08,
"unitCode": "MON",
"eligibleQuantity": {
"@type": "QuantitativeValue",
"value": 36,
"unitCode": "MON"
},
"minPrice": 2198.88
}
}
]
},
{
"@type": "product",
"name": "Samsung Galaxy S26",
"brand": "Samsung",
"image": "/content/dam/optus/cloud/images/shop/mobile/phones/samsung/samsung-galaxy-s26/product-tiles/sd-lp-galaxy-s26-cobaltviolet-frontback-1.version-1773272420758.jpg",
"sameAs": "",
"url": "https://www.optus.com.au/mobile/phones/samsung/galaxy-s26",
"@id": "https://www.optus.com.au/mobile/phones/samsung/galaxy-s26#galaxys26",
"hasVariant": [
{
"@type": "Product",
"color": "Sky Blue"
},
{
"@type": "Product",
"color": "Black"
},
{
"@type": "Product",
"color": "Cobalt Violet"
},
{
"@type": "Product",
"color": "White"
}
],
"offers": [
{
"@type": "Offer",
"itemCondition": "https://schema.org/NewCondition",
"price": 1548.72,
"availability": "https://schema.org/inStock",
"priceCurrency": "AUD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/Installment",
"price": 43.02,
"unitCode": "MON",
"eligibleQuantity": {
"@type": "QuantitativeValue",
"value": 36,
"unitCode": "MON"
},
"minPrice": 1548.72
}
}
]
}
]
},
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "Make a payment",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/pay-my-bill"
},
{
"@type": "SiteNavigationElement",
"name": "Recharge Prepaid",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/recharge"
},
{
"@type": "SiteNavigationElement",
"name": "Activate a SIM",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/activate"
},
{
"@type": "SiteNavigationElement",
"name": "See coverage map",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/coverage"
},
{
"@type": "SiteNavigationElement",
"name": "Track order",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/my-profile/my-orders"
},
{
"@type": "SiteNavigationElement",
"name": "Share data",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/donate-your-data"
},
{
"@type": "SiteNavigationElement",
"name": "Mobile SIM plans",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/plans/shop"
},
{
"@type": "SiteNavigationElement",
"name": "Prepaid SIMs",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/sim-plans"
},
{
"@type": "SiteNavigationElement",
"name": "Latest phones",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones"
},
{
"@type": "SiteNavigationElement",
"name": "Budget phones",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones/budget"
},
{
"@type": "SiteNavigationElement",
"name": "Prepaid phones",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/phones"
},
{
"@type": "SiteNavigationElement",
"name": "iPhone",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones?brand=apple"
},
{
"@type": "SiteNavigationElement",
"name": "Samsung",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones?brand=samsung"
},
{
"@type": "SiteNavigationElement",
"name": "Google",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones?brand=google"
},
{
"@type": "SiteNavigationElement",
"name": "Nothing",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/phones/nothing"
},
{
"@type": "SiteNavigationElement",
"name": "International Roaming",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/plans/international-roaming"
},
{
"@type": "SiteNavigationElement",
"name": "Students",
"url": "https://www.optus.com.auhttps://sales.optus.com.au/studenthub"
},
{
"@type": "SiteNavigationElement",
"name": "Mobile Accessories",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/mobile"
},
{
"@type": "SiteNavigationElement",
"name": "All Prepaid",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid"
},
{
"@type": "SiteNavigationElement",
"name": "All Mobile",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile"
}
],
"name": "Mobile"
},
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "Make a payment",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/pay-my-bill"
},
{
"@type": "SiteNavigationElement",
"name": "Recharge Prepaid",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/mobile-broadband/recharges"
},
{
"@type": "SiteNavigationElement",
"name": "Maximise nbn speed",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/turbocharge#internet"
},
{
"@type": "SiteNavigationElement",
"name": "Track order",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/my-profile/my-orders"
},
{
"@type": "SiteNavigationElement",
"name": "Fix an issue",
"url": "https://www.optus.com.au/content/optus/en/for-you/support/broadband-nbn/home-internet-troubleshooting?requestType=NormalRequest&id=1845#outage"
},
{
"@type": "SiteNavigationElement",
"name": "Test your Internet speed",
"url": "https://www.optus.com.auhttps://www.optus.com.au/internet/speed-test"
},
{
"@type": "SiteNavigationElement",
"name": "nbn Plans",
"url": "https://www.optus.com.au/content/optus/en/for-you/internet/nbn"
},
{
"@type": "SiteNavigationElement",
"name": "5G Home Internet",
"url": "https://www.optus.com.au/content/optus/en/for-you/internet/5g-home-internet"
},
{
"@type": "SiteNavigationElement",
"name": "4G Home Internet",
"url": "https://www.optus.com.au/content/optus/en/for-you/internet/4g-home-internet"
},
{
"@type": "SiteNavigationElement",
"name": "Moving House",
"url": "https://www.optus.com.au/content/optus/en/for-you/internet/moving-house"
},
{
"@type": "SiteNavigationElement",
"name": "Data SIM plans",
"url": "https://www.optus.com.au/content/optus/en/for-you/broadband-nbn/mobile-broadband/sim-only-data-plans/shop"
},
{
"@type": "SiteNavigationElement",
"name": "Modems on a plan",
"url": "https://www.optus.com.au/content/optus/en/for-you/broadband-nbn/mobile-broadband/modems"
},
{
"@type": "SiteNavigationElement",
"name": "Prepaid Internet",
"url": "https://www.optus.com.au/content/optus/en/for-you/prepaid/mobile-broadband-devices"
}
],
"name": "Internet"
},
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "Learn about Number Share",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/number-share"
},
{
"@type": "SiteNavigationElement",
"name": "Learn about Data Share",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/plans/data-sharing"
},
{
"@type": "SiteNavigationElement",
"name": "Track order",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/my-profile/my-orders"
},
{
"@type": "SiteNavigationElement",
"name": "iPad",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/tablets?brand=apple"
},
{
"@type": "SiteNavigationElement",
"name": "Samsung",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/tablets?brand=samsung"
},
{
"@type": "SiteNavigationElement",
"name": "nubia",
"url": "https://www.optus.com.auhttps://www.optus.com.au/mobile/tablets/nubia/nubia-pad-5g"
},
{
"@type": "SiteNavigationElement",
"name": "All Tablets",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/tablets"
},
{
"@type": "SiteNavigationElement",
"name": "Apple Watches",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/smartwatches?brand=apple"
},
{
"@type": "SiteNavigationElement",
"name": "Samsung Watches",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/smartwatches?brand=samsung"
},
{
"@type": "SiteNavigationElement",
"name": "Google Watch",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/smartwatches?brand=google"
},
{
"@type": "SiteNavigationElement",
"name": "Kids Watch",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/smartwatches/spacetalk/adventurer-2"
},
{
"@type": "SiteNavigationElement",
"name": "All Smart Watches",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/smartwatches"
},
{
"@type": "SiteNavigationElement",
"name": "Tablet Accessories",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/tablet"
},
{
"@type": "SiteNavigationElement",
"name": "Smartwatch Accessories",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/wearables"
}
],
"name": "Tablets & Watches"
},
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "Track my order",
"url": "https://www.optus.com.au/content/optus/en/for-you/my-account/my-profile/my-orders"
},
{
"@type": "SiteNavigationElement",
"name": "Get help and support",
"url": "https://www.optus.com.au/content/optus/en/for-you/support/accessories"
},
{
"@type": "SiteNavigationElement",
"name": "Cases",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/mobile.html?category=Mobile+Cases"
},
{
"@type": "SiteNavigationElement",
"name": "Screen Protectors",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/mobile.html?category=Mobile+Screen+Protection"
},
{
"@type": "SiteNavigationElement",
"name": "All Mobile",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/mobile"
},
{
"@type": "SiteNavigationElement",
"name": "Cases & Covers",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/tablet.html?category=Tablet+Cases"
},
{
"@type": "SiteNavigationElement",
"name": "Screen Protection",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/tablet.html?category=Tablet+Screen+Protection"
},
{
"@type": "SiteNavigationElement",
"name": "All Tablet",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/tablet"
},
{
"@type": "SiteNavigationElement",
"name": "Watch Screen Protectors",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/wearables.html?category=Wearables+Screen+Protection"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Tags",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/wearables.html?category=Smart+Tags"
},
{
"@type": "SiteNavigationElement",
"name": "All Wearables",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/wearables"
},
{
"@type": "SiteNavigationElement",
"name": "All accessories",
"url": "https://www.optus.com.auhttps://www.optus.com.au/accessories"
},
{
"@type": "SiteNavigationElement",
"name": "Bluetooth Speakers",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/audio.html?category=Bluetooth+Speakers"
},
{
"@type": "SiteNavigationElement",
"name": "Wireless Earbuds",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/audio.html?category=Wireless+Earbuds"
},
{
"@type": "SiteNavigationElement",
"name": "All Audio",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/audio"
},
{
"@type": "SiteNavigationElement",
"name": "Chargers",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/power.html?category=Chargers"
},
{
"@type": "SiteNavigationElement",
"name": "Cables",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/power.html?category=Cables"
},
{
"@type": "SiteNavigationElement",
"name": "All Power",
"url": "https://www.optus.com.au/content/optus/en/for-you/accessories/power"
}
],
"name": "Accessories"
},
{
"@type": "SiteNavigationElement",
"hasPart": [
{
"@type": "SiteNavigationElement",
"name": "Download My Optus app",
"url": "https://www.optus.com.au/content/optus/en/for-you/customer-extras/mobile-apps/my-optus-app"
},
{
"@type": "SiteNavigationElement",
"name": "Manage streaming subscriptions",
"url": "https://www.optus.com.auhttps://subhub.optus.com.au/"
},
{
"@type": "SiteNavigationElement",
"name": "Network status",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/service-status"
},
{
"@type": "SiteNavigationElement",
"name": "Network coverage",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/coverage"
},
{
"@type": "SiteNavigationElement",
"name": "5G",
"url": "https://www.optus.com.au/content/optus/en/for-you/5g"
},
{
"@type": "SiteNavigationElement",
"name": "Regional",
"url": "https://www.optus.com.au/content/optus/en/about/local"
},
{
"@type": "SiteNavigationElement",
"name": "Donate Your Data",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network/donate-your-data"
},
{
"@type": "SiteNavigationElement",
"name": "Unlimited Data Day ",
"url": "https://www.optus.com.au/content/optus/en/for-you/mobile/unlimited-data-day"
},
{
"@type": "SiteNavigationElement",
"name": "Scamwise",
"url": "https://www.optus.com.au/content/optus/en/for-you/support/answer/what_is_optus_scamwise_and_how_do_i_use_it_20283"
},
{
"@type": "SiteNavigationElement",
"name": "All Network features",
"url": "https://www.optus.com.au/content/optus/en/for-you/living-network"
}
],
"name": "Network"
}
],
"name": "Main Navigation"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
5Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
Explore the other reputation pillars for Singtel Optus Pty Limited
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Singtel Optus Pty Limited, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Singtel Optus Pty Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.optus.com.au to view the most current version of its content and see directly what this company is about and what it offers.