Trust & Proof: IONOS – Signal Evidence & AI Readability

IONOS

(http://osterleyopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
12 Impact Weight: 20 / 100
60% Reputation

The site exhibits classic trust theatre by displaying high review counts (e.g., 123 reviews on the Website Builder page) without providing direct proof paths or links to the raw data. While it lists credible certifications like ISO 27001 and IT-Grundschutz, these are mentioned in boilerplate text rather than being linked to verifiable audit reports or certificates. The reliance on generic customer quotes like Simone Rapp-Scheider across multiple pages without deeper case study metrics further signals ‘theatre’ over ‘substance.’

The proof density is high for hardware specifications but low for service outcomes. For every technical proof point (e.g., ‘Samsung NVMe SSD storage’), there are three vague assertions regarding ‘online success’ and ‘maximum reach.’ Across the 6 pages, only one specific human client is named (Simone Rapp-Scheider), while thousands of ‘Templates’ and ‘Leading brands’ are referenced as proof without being named or linked, resulting in a poor ratio of verifiable evidence to vague assertions.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
264Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 35 1
/momentum/ai-receptionist/ 11 1
/servers/vps/ 77 1
/websites/website-builder/ 123 1
/marketing/email-marketing/ 9 1
/domains/domain-names/ 9 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@type": [
        "Corporation",
        "WebSite"
    ],
    "name": "IONOS",
    "legalName": "IONOS Cloud Ltd.",
    "url": "https://www.ionos.co.uk/",
    "logo": "https://www.ionos.co.uk/modules/frontend-skin-thunder/img/components/header/vi-logo.png",
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "0800 021 1693",
        "contactType": "customer service",
        "areaServed": "UK",
        "availableLanguage": "en"
    },
    "sameAs": [
        "https://www.instagram.com/ionos.co.uk/",
        "http://ionos.ly/IONOS_FB_UK",
        "http://ionos.ly/IONOS_YT_UK",
        "http://ionos.ly/IONOS_IN",
        "https://www.tiktok.com/@ionos.global"
    ],
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Discovery House, 154 Southgate Street",
        "addressLocality": "Gloucester",
        "addressRegion": "Gloucestershire",
        "postalCode": "GL1 2EX",
        "addressCountry": "UK"
    },
    "vatID": "752539027"
}
/momentum/ai-receptionist/
[
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "name": "IONOS AI Receptionist",
        "description": "An AI receptionist for every need, flexible and customisable. Available in three packages — Flex, Flex Pro, and Unlimited — starting from £9/month, with features including call forwarding, SMS notifications, and multi-language support.",
        "brand": {
            "@type": "Brand",
            "name": "IONOS"
        },
        "offers": {
            "@type": "AggregateOffer",
            "lowPrice": "9.00",
            "highPrice": "29.00",
            "priceCurrency": "GBP",
            "offerCount": 3,
            "offers": [
                {
                    "@type": "Offer",
                    "name": "Flex",
                    "price": "9.00",
                    "priceCurrency": "GBP",
                    "availability": "https://schema.org/InStock",
                    "description": "Ideal for small teams with manageable call volumes. Includes 30 calls, then £0.49 per call, website-integrated chat agent, call forwarding, SMS notifications, and multi-language support."
                },
                {
                    "@type": "Offer",
                    "name": "Flex Pro",
                    "price": "19.00",
                    "priceCurrency": "GBP",
                    "availability": "https://schema.org/InStock",
                    "description": "For growing businesses with full phone support needs. Includes 100 calls, then £0.39 per call, website-integrated chat agent, call forwarding, SMS notifications, multi-language support, outbound calls, and appointment scheduling."
                },
                {
                    "@type": "Offer",
                    "name": "Unlimited",
                    "price": "29.00",
                    "priceCurrency": "GBP",
                    "availability": "https://schema.org/InStock",
                    "description": "Maximum feature set for enterprise-level requirements. Includes unlimited calls, website-integrated chat agent, call forwarding, SMS notifications, multi-language support, outbound calls, and appointment scheduling."
                }
            ]
        }
    },
    {
        "@type": "FAQPage",
        "@context": "https://schema.org",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What is the IONOS AI Receptionist?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The IONOS AI Receptionist is an intelligent call answering service designed to handle incoming calls 24/7. It answers instantly and engages in natural-sounding conversations to understand caller intent. By automating inquiries, the smart receptionist ensures your business remains reliable, accessible and professional around the clock."
                }
            },
            {
                "@type": "Question",
                "name": "How can the AI Receptionist make your daily business easier?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI phone assistant manages routine inquiries, allowing your team to focus on core tasks. It provides instant responses 24/7, captures detailed call summaries and ensures every caller experiences a professional service. By handling everyday interactions automatically, it keeps your business organised and responsive without adding extra work."
                }
            },
            {
                "@type": "Question",
                "name": "Will the AI Receptionist sound natural and professional?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI voice agent uses advanced voice technology to engage callers in human-like interactions, providing clear and precise responses. Designed to handle inquiries efficiently, it ensures every call is managed reliably and naturally, giving your customers a consistent and professional experience with your AI answering service."
                }
            },
            {
                "@type": "Question",
                "name": "Can the AI virtual receptionist handle more than one caller at once?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI virtual receptionist processes multiple inquiries simultaneously, ensuring every caller is answered promptly and professionally. Even during peak times, it keeps your business responsive and organised, providing an always-on, reliable call answering service so you never miss a customer."
                }
            },
            {
                "@type": "Question",
                "name": "How does the AI handle questions it cannot answer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI answering solution supports custom forwarding rules. If an inquiry requires personal attention, the call can be routed to the appropriate contact. Otherwise, the system records a detailed call summary and sends it to you by email — so you stay informed and in control of every interaction."
                }
            },
            {
                "@type": "Question",
                "name": "Is technical knowledge required to set up the service?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI call agent is designed for intuitive use, allowing you to set up your AI phone answering service in just a few minutes without any IT skills. You can simply connect your website to automatically import business details or configure settings via the user-friendly dashboard to get started immediately."
                }
            },
            {
                "@type": "Question",
                "name": "Can I keep my existing phone number?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can easily keep your current business number by setting up call forwarding to your new AI phone number. This allows you to continue using your established contact details while letting the AI handle your calls."
                }
            },
            {
                "@type": "Question",
                "name": "Is the AI Receptionist secure?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The AI phone agent processes all customer data securely and in compliance with the GDPR. Designed as a reliable and trustworthy call answering solution, it guarantees maximum privacy and protection for your business communications."
                }
            }
        ]
    }
]
/servers/vps/
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "What's new with VPS+?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "VPS+ significantly expands your possibilities. Alongside the performance you're used to, you now have additional virtual machines, VM cloning, load balancers, and a private network at your disposal. You can also flexibly integrate Block Storage and IONOS S3 Object Storage."
            }
        },
        {
            "@type": "Question",
            "name": "VPS+ includes a Load Balancer – what is it and do I need one?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "A Load Balancer automatically distributes website traffic across two or more virtual machines (VMs). You benefit from this if you want to ensure maximum availability – your web project remains online even if one computing instance is undergoing maintenance or fails. Furthermore, it is ideal for handling traffic spikes during periods of high website visitors. Please note: the Load Balancer is an optional service that is billed in addition to your VPS+ package."
            }
        },
        {
            "@type": "Question",
            "name": "VPS+ integrates VM cloning and additional VMs – what is the difference between them?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Image cloning creates an exact copy of your current server, including all programmes, settings, and data. This is ideal for quickly creating identical dev environments or providing new computing instances for load balancing. If you need a new, preconfigured server, you can simply add it as an additional virtual machine (VM). While your chosen basic package continues to be billed conveniently via prepaid, you use our flexible pay-as-you-go principle for all further resources. This allows you to benefit from immediate scaling and a clear separation of costs for each of your web projects."
            }
        },
        {
            "@type": "Question",
            "name": "VPS+ can be expanded with Block Storage and Object Storage – what is the difference?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "These are two specialised storage solutions: Block Storage acts like a fast, external hard drive connected directly to your virtual machine (VM). It is the best choice for actively used data and for expanding your system storage space. Object Storage is optimised for archiving large datasets. It offers a cost-efficient solution for huge amounts of static data such as log files or media files and is an essential building block for your long-term online storage strategy. Both services are billed separately based on actual usage via the pay-as-you-go principle."
            }
        },
        {
            "@type": "Question",
            "name": "How do I start and where can I get support?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "When your server is set up and ready, you can dive into your Cloud Panel to take control:\nhttps://login.ionos.co.uk/. \nKey Resources For a Smooth Start: Find straightforward guides and tips to navigate your initial setup and make the most of your server:\nhttps://www.ionos.co.uk/help/server-cloud-infrastructure/.  \nComprehensive Support at Your Fingertips: Our commitment is to your server's reliable operation and your peace of mind. From server hardware to software essentials, we’ve got you covered. Explore our Scope of Support for detailed insights and assistance options, including:\n Self-Service: Access, firewall configuration, and best practices for backups. \n Expert Premium Assistance: You can find our contact details here for support on services beyond the standard scope, including custom setups and advanced configurations.\nProactive Steps to Protect Your Data:\n Backups: Leverage our Cloud Backup for comprehensive data protection. Check our help centre for setup guidance. \n Health Monitoring: Regular checks of HDD/SSD health are crucial, especially for dedicated servers. Early detection can prevent data loss and ensure uninterrupted service. \nHave questions or need further assistance? Our team is just a call away: Find our contact details here."
            }
        },
        {
            "@type": "Question",
            "name": "What are typical use cases for virtual private servers?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "If you decide on one of our VPS+ packages, you'll have access to an operating environment that is tailored to your application or software needs. You'll be able to install any apps yourself in no time, via root access. Typical use cases include:\n Web server\n Mail server\n Shop server\n Development server\nAn IONOS VPS+ is suitable for private and professional use."
            }
        },
        {
            "@type": "Question",
            "name": "Linux or Windows: Which operating system is the right choice for me?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Having your own web server gives you the opportunity to realise a wide range of web-based projects, big and small. Which operating system suits you best is a question of personal preference.\nIf an intuitive user interface for your server is important to you, we recommend the Windows server operating system. The popular operating system’s familiar design ensures an effortless server setup.\nIf you're looking for a more affordable option, a Linux VPS package is a good alternative. It's an open-source operating system, so there are no licensing fees. Linux is also considered to be a secure operating system with a comparatively small attack surface. Additionally, Linux forms part of the widely used LAMP stack (Linux Apache, MySQL, PHP), which underpins countless web applications."
            }
        },
        {
            "@type": "Question",
            "name": "What's the difference between a virtual server and a cloud server?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Virtual servers and cloud servers are similar in that they both have a virtualised infrastructure. However, there are differences in their technology and functionality. Virtual servers are typically physical servers that house CPU, RAM, and storage drives, while cloud infrastructures consist of compute and storage nodes, which are separate, individual components that have been cloudified. IONOS virtual servers use the same technological platform as the IONOS CLOUD, but they have a slightly reduced feature set."
            }
        },
        {
            "@type": "Question",
            "name": "How is a virtual private server (VPS+) different from a dedicated server?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "A virtualised server combines physical hardware that is broken down into separate systems with the help of software. These servers can then be used and shared by several users. In fact, the resources available in the actual server (CPU, RAM, and memory) are divided.\nA dedicated server is yours alone to use. Comparable to a laptop or a home PC, the installed resources / components / hardware (CPU cores, RAM, memory, network access, etc.) are used exclusively by one person."
            }
        },
        {
            "@type": "Question",
            "name": "What support services do I have access to with my virtual server contract?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "You can see all details of the scope of support in this Help Centre article."
            }
        },
        {
            "@type": "Question",
            "name": "How long does it take to configure my vServer?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "It usually only takes a few minutes to set up a server. However, larger servers (equipped with memory-intensive operating systems) may take longer to install."
            }
        },
        {
            "@type": "Question",
            "name": "How can I access my vServer resources?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Access is provided …\n ... for Linux vServer: via an encrypted connection using SSH.\n ... for virtual servers with Windows: via remote desktop connection.\nIf a problem occurs with the firewall or network resources, a KVM console is also available in the Cloud Panel to ensure remote access."
            }
        },
        {
            "@type": "Question",
            "name": "Is an admin panel provided?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes, after server setup you'll have access to the central administration panel (Cloud Panel), where you can easily manage your server's settings and features.\nWith root access to your server included in your administrative rights, you'll have total control over your systems, services and network."
            }
        }
    ]
}
/websites/website-builder/
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": {
        "0": {
            "@type": "Question",
            "name": "What are free website builders?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "A free website builder is software that allows you to quickly create a free website online. These programs work in your browser, so you don't have to download additional software on to your computer – you just have to log in and design your site. The best free website software out there is designed for you to create a simple website as quickly and easily as possible. Typical features include:\n A WYSIWYG editor ("What You See Is What You Get"), which lets you work with a real image"
            }
        },
        "1": {
            "@type": "Question",
            "name": "What are the limitations of free websites?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Hosting\nFree site builders enable you to create simple ease-of-use websites even without any previous knowledge. The downside is that these site builders rarely offer hosting services as standard and it is quite expensive to add hosting to the package or to enlist the help of an external web hosting provider. The few free ones that do offer hosting often do so at the expense of some features or with extra restrictions. Others offer hosting in exchange for placing ads on your site, which barely g"
            }
        },
        "2": {
            "@type": "Question",
            "name": "I run a small business with a limited budget. Can I really create a website that's cheap, mobile-friendly, and packed with great features?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes! People assume that it costs a lot of money to build a website, but that's simply not true. Our user-friendly website builder is designed to help small business create their personal website fast and without previous knowledge. IONOS makes it easy and affordable. Here's how the process works:\nStep 1: Choose a package and a domain\nIf you already own a domain with your domain name, transfer it. If you don't have one yet, we'll help you find one. IONOS hosting packages, whic"
            }
        },
        "3": {
            "@type": "Question",
            "name": "I have a website already, but I like what IONOS has to offer. Can I transfer my existing site without a lot of hassle?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes, there are a few ways you can go about transferring your site. You can transfer the site yourself or let our professional web team take care of the whole process for you.\nDo-it-yourself\n1. Choose a package\nBrowse our packages and choose the one that fits your business. The website builder packages differs in the number of pages which you can create, the number of built-in designs to choose from and a few other features. Pick the contract terms and payment schedule that work best for your bus"
            }
        },
        "4": {
            "@type": "Question",
            "name": "Do I need any previous experience or expert knowledge to use the website builder?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "With our website builder, you don't need any previous experience with HTML or HTML5 code, CSS, PHP, JavaScript, jQuery or any other programming language in order to build your website. In fact, our developers have created the website builder to guide you through the process step-by-step. Web designs and images are available for more than 200 industries – allowing you to make your own website suitable for your specific requirements.\nTo simplify the administration of our website builder techn"
            }
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 12186
}
/marketing/email-marketing/
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "What does email marketing aim to achieve?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Advertising is an important element of making sales whether your business is a local one or only exists online. There is a higher chance of your business being successful if you target your existing and potential customers in a personal way, and email marketing is one of the best communication channels to do this. By sending out newsletters, you can target specific groups of people and reach many of them at once.\nEmail marketing also enables you to win back customers who may not have bought from your company or used your services in a while. You could let them know about any offers or discounts you’re currently running, which will also jog their memory in case they’ve forgotten about your brand. Along with reaching existing customers, email marketing also provides a way to gain new customers by introducing them to your range of products and various topics that you can highlight in your email campaigns.\nWhile potential customers could find certain types of advertising (e.g. banner advertising) annoying, this is rarely the case with customised newsletters. This is because they are only sent to people who have opted in to receiving them. If the content in a particular newsletter doesn’t interest them, they can simply stop reading and close the email. Customising emails and filling them with appealing content is the best way to get customers’ attention. It also means they’re less likely to delete it the minute it arrives in their inbox."
            }
        },
        {
            "@type": "Question",
            "name": "How do I design a successful email marketing newsletter?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Begin with an eye-catching subject line as well as an introduction that will catch the recipient’s attention and make them want to read on. Address the reader directly and don’t forget to use the correct tone (i.e. formal or relaxed). This could depend on the age range of your target group.\nWhen compiling your newsletter, try to imagine yourself in the readers’ position and think about the kind of content you’d like to read. Maybe helpful tips, deals and discounts, or news articles? Just make sure that the newsletter adds value. It makes sense to include information about the products and services you offer. Making offers more personalised to the readers is a good tactic.\nAttractive images make your emails more exciting and help to break up blocks of text. So that the reader doesn’t get bored, it is recommended to use a good number of subheadings so that the topic of each paragraph is obvious, and the reader knows which parts are more important. Here are some tips for good newsletter content."
            }
        },
        {
            "@type": "Question",
            "name": "How can IONOS’ email marketing services help me reach customers?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Our all-in-one email marketing software makes it possible to contact your customers directly, in a personalised and targeted way. IONOS Email Marketing provides a single, central location where all your customer contacts are managed. With the service, you can also design personalised email campaigns or newsletters thanks to the wide range of email templates available. These templates can also be edited so you can customise your newsletter exactly to your needs.\nThe IONOS email newsletter tool gives you total design freedom. It doesn’t matter which device your target group is using – your emails will be displayed equally well on all of them thanks to responsive design.\nYou can use the integrated AI text generator to create engaging content.\nThere is no need to worry about data protection because this email marketing solution has been created to comply with European privacy laws. You can rest assured that your customers’ data is safe."
            }
        },
        {
            "@type": "Question",
            "name": "What should be taken into consideration with email marketing?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Any tools and strategies you use for email marketing must adhere to data privacy laws. These laws are constantly changing so research every so often to see if the introduction of a new technology has made a difference to the legislation and then amend your newsletters accordingly. Read up on privacy laws before you begin to write so you don’t waste any time rewriting. Worst case scenario is that you could end up facing legal action for advertising illegally.\nIt is crucial to ensure that the recipient has given the green light to receive these emails. Permission is usually received via the double opt-in process. If a recipient hasn’t agreed to your emails, they will be considered spam and will likely end up in the junk folder. If everything is done properly, you can avoid them landing in this folder, where they will no doubt be deleted before being read.\nOf course, recipients should also find your emails interesting. Advertising will only really work and help you gain customers if recipients actually find your newsletters appealing enough to read and if they fulfil a specific need."
            }
        },
        {
            "@type": "Question",
            "name": "How frequently should email newsletters be sent out?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Email marketing enables you to address both new and existing customers in an effective way. Although they have opted to receive the newsletter, don’t take this for granted. If you contact them too often, they will find it annoying, so make sure to only get in touch when you have something worthwhile to share."
            }
        },
        {
            "@type": "Question",
            "name": "Is marketing expertise required for email marketing?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Not necessarily. Having a bit of marketing knowledge doesn't hurt, of course, and could improve the success of your email marketing campaign. What is important is knowing your target group well. This means you’ll know how to address them and what content they would prefer to read.\nYou can check the success of your campaigns at any point using our software’s real-time reporting feature. Thanks to thorough tracking and analysis, you receive important information on open and click-through rates so you can see in real time if emails are being opened and how frequently. You’ll get information that allows you to see whether your calls to action (CTAs) are effective are not. If they aren’t having the effect you'd hoped for, then you know that they need optimising."
            }
        },
        {
            "@type": "Question",
            "name": "Do I need IT skills to use the IONOS email marketing tool?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "No. The email editor and user interface are so intuitive that IT skills are not necessary. Simply select the appropriate design template and tap on it. The drag-and-drop feature can be used to insert entire text boxes as well as images, videos, buttons, etc. You can also move around design elements in the template to suit your needs. Before you know it, you’ll be writing personalised emails and using a modular system to create entire email campaigns.\nYour contact list will grow automatically if you embed responsive registration forms (double opt-in) on your website as widgets or integrate them as pop-ups. This can be done without any programming knowledge and lets you easily gain valuable leads for your email marketing campaigns. The email tool will automatically synchronise prospective customers with your email list after it has been set up. Importing contact lists into the email tool (for example, as CSV files) can also easily be done."
            }
        }
    ]
}
/domains/domain-names/
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "What is a domain name?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Every website has a specific name to identify it on the web, called a domain name. Like your home address, it consists of different parts. The domain name has to be unique and only lead to one website. That’s why you need to check if the domain name you want is still free and not already taken.\nA domain name may start with “www.” but web browsers will recognise it automatically, so it’s not essential. The next part of the domain name, the second-level domain, is what people will recognise and remember. It could be your company’s name, for example. The last part is the top-level domain (TLD), which can be generic (.net, .com, .org) or geographic like .uk.\nTo find out if the domain name you want to register is available, use the IONOS domain checker."
            }
        },
        {
            "@type": "Question",
            "name": "How do I choose a great domain name?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Finding the right domain name is the first step in building a successful website and boosting your online presence. Without a strong domain, you risk getting lost in the crowd.\nDecide early on if you want to have a brand domain or a keyword domain. Brand domains make a clear link between your business and your website, whereas keyword domains may get better search engine results.\nClassic domain extensions like .com work for both options. Country specific extensions (e.g. .co.uk) emphasise local relevance, and new top-level domains such as .video, .business etc. can also be effective.\nIt's worth registering more than one domain extension, especially the classic extensions such as .com, as many users will remember them better than the nTLDs. If you own the .com version but prefer the nTLD, you can always set up domain forwarding. This also prevents someone else from using your domain name.\nLearn more about domains\nBlogging tips for beginners\nGet more domain tips\nForwarding a domain to a different domain\nDomain name alternatives to .co.uk\nPeople also ask\nWhat makes premium domains valuable?\nHow can I create the design for my logo?"
            }
        },
        {
            "@type": "Question",
            "name": "How do I register a domain name?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "It's easy to register a domain name. Here's our step-by-step guide.\n1. Choose the domain name you want for your website. You can register more than one.\n2. Check whether your domain name is available using our domain checker tool. This will tell you if the domain contains invalid characters, or if it's already claimed.\n3. If your preferred domain name is taken, you'll be given alternatives. \n4. Add your chosen domain/s to your basket. There may be several different package options to choose from depending on your needs.\n5. Check your order for details such as the domain's expiration date, and how many domains you're registering.\n6. Create your customer account if you don't already have one.\n7. Select your payment method and purchase your domain/s.\nIf you're already an IONOS customer, you can add new domains by logging in to your account and clicking "add new domain" in the domains drop-down menu."
            }
        },
        {
            "@type": "Question",
            "name": "What is a domain extension?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "A domain extension is also known as a top-level domain (TLD). It's the last part of a domain name – in the domain name ionos.com, .com is the domain extension. In an already crowded marketplace, it can be a challenge to choose a memorable and unique domain name, and this includes picking the right domain extension.\nThere are different kinds of domain extension:\nccTLDs are top-level domains that represent a nation – the 'cc' stands for country code. Some of these domain extensions can require a presence in the relevant country. A .co.uk or .uk domain are examples of ccTLDs. Some of the country code extensions are classified as generic ccTLDs by Google – gccTLDs. This is because the domain is not always used to represent a country. For instance .cc and .io are generic country code top-level domains. The .cc extension is officially the country code extension for the Cocos (Keeling) Islands near Australia, but is also used as 'commercial company', while .IO is the ccTLD for the British Indian Ocean Territory, but is also used to represent 'input/output'.\ngTLD is short for generic top-level domain. The classic domains .com, .org, .net are generic domain extensions.\nnTLDs are new top-level domains. Each year, up to 1,000 nTLDs are released. They include extensions such as .london, .tech and .cloud.\nCertain domain extensions have eligibility requirements, for example the extension .gov is restricted to use by government entities. IONOS does not offer these domain extensions.\nLearn more about domain extensions\nCountry domains: a comprehensive ccTLD list\ngTLDs: what you should know about generic top-level domains"
            }
        },
        {
            "@type": "Question",
            "name": "What are subdomains, and when should I use them?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Subdomains are useful for organising your website into different categories. Possible categories include:\nGeographical areas or language groups\nFor example, if your website is in English and Spanish, a subdomain may be used to indicate that this section of your website will be in Spanish, and not English – so instead of just ionos.co.uk, es.ionos.co.uk would be used.\nProduct-oriented sections\nIf your website offers a variety of different services or products, you can create a subdomain for each one, for example blog.ionos.co.uk.\nGated content\nHaving a separate subdomain for logins or account pages on your website is a useful way of organising your site.\nBy using a subdomain, you'll be able to track the success of your website more accurately, as you'll see how different sections are performing."
            }
        },
        {
            "@type": "Question",
            "name": "What is DNS, and what does it have to do with domain names?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Every domain name is linked to an address on the internet called an IP address, which is a long string of numbers. Domain names make it possible for internet users to visit websites without having to remember this numerical address. When you visit ionos.co.uk, your browser and computer reads our site's DNS records in order to locate our website's files which are stored on a server. This almost instantaneous directing process allows your browser to access and load websites.\nLike IONOS, most hosting providers automatically assign DNS records upon domain name registration. In some cases, you may wish to keep your registered domain with one company, but have your website's files and email accounts stored on a different hosting server.\nThis is called a DNS transfer, and can be arranged within a couple of days. You may want to alter your DNS records if your domain registration was completed with an expensive hosting company. In this case, you can keep your registered domain but switch to a more affordable hosting provider such as IONOS."
            }
        }
    ]
}