Identity & Authority: StatusCake – Signal Evidence & AI Readability

StatusCake

(https://statuscake.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

The site has zero authority gaps. The schema_json is exceptionally detailed, including the founder’s name (James Barnes), legal company identifiers (TrafficCake Limited, DUNS 218634291), and parent organization details. This technical implementation perfectly matches the brand’s positioning as a transparent and reliable monitoring tool.

The boldest performance claim—running 2.6B checks daily—is found in the schema description but not prominently proven with live data on the frontend. While the logos of IBM and GoCompare provide social proof, the lack of linked case studies with measurable outcomes creates a minor disconnect between the ‘Leader’ positioning and the available forensic evidence.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": {
        "0": {
            "@type": "Organization",
            "@id": "https://www.statuscake.com/#organization",
            "name": "StatusCake",
            "alternateName": [
                "StatusCake.com",
                "StatusCake Uptime Monitoring"
            ],
            "legalName": "TrafficCake Limited",
            "url": "https://www.statuscake.com/",
            "logo": [
                {
                    "@type": "ImageObject",
                    "url": "https://static.statuscake.com/img/logos/bolt.png",
                    "contentUrl": "https://static.statuscake.com/img/logos/bolt.png",
                    "width": 512,
                    "height": 512
                },
                {
                    "@type": "ImageObject",
                    "url": "https://static.statuscake.com/img/logos/horizontal-logo-blackberry-text.svg",
                    "contentUrl": "https://static.statuscake.com/img/logos/horizontal-logo-blackberry-text.svg",
                    "width": 1200,
                    "height": 300
                }
            ],
            "image": "https://static.statuscake.com/img/logos/statuscake-og.png",
            "description": "StatusCake is the uptime monitoring leader, running 2.6B checks daily with 5-second intervals, SSL, domain, page speed, and server monitoring—powering compliance-ready monitoring for startups, governments, and global enterprises.",
            "slogan": "Simply Powerful Uptime Monitoring",
            "keywords": "uptime monitoring, website monitoring, SSL monitoring, domain monitoring, server monitoring, page speed monitoring",
            "sameAs": {
                "0": "https://www.linkedin.com/company/statuscake/",
                "1": "https://www.youtube.com/user/StatusCake",
                "2": "https://www.instagram.com/statuscake",
                "3": "https://x.com/StatusCakeTeam",
                "4": "https://github.com/StatusCakeDev",
                "_items_truncated": true
            },
            "contactPoint": {
                "0": {
                    "@type": "ContactPoint",
                    "contactType": "customer support",
                    "email": "support@statuscake.com",
                    "telephone": "+44 204 577 0959",
                    "availableLanguage": "en",
                    "areaServed": "Worldwide"
                },
                "1": {
                    "@type": "ContactPoint",
                    "contactType": "customer support",
                    "email": "support@statuscake.com",
                    "telephone": "+1 646 813 7550",
                    "availableLanguage": "en",
                    "areaServed": "US"
                },
                "2": {
                    "@type": "ContactPoint",
                    "contactType": "sales",
                    "email": "sales@statuscake.com",
                    "availableLanguage": "en",
                    "areaServed": "Worldwide"
                },
                "3": {
                    "@type": "ContactPoint",
                    "contactType": "legal",
                    "email": "legal@statuscake.com",
                    "availableLanguage": "en",
                    "areaServed": "Worldwide"
                },
                "4": {
                    "@type": "ContactPoint",
                    "contactType": "press",
                    "email": "press@statuscake.com",
                    "availableLanguage": "en",
                    "areaServed": "Worldwide"
                },
                "_items_truncated": true
            },
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "43 Bridge Street",
                "addressLocality": "Grays",
                "postalCode": "RM17 6BU",
                "addressCountry": "GB"
            },
            "areaServed": {
                "0": "Worldwide",
                "1": {
                    "@type": "Country",
                    "name": "United States"
                },
                "2": {
                    "@type": "Country",
                    "name": "United Kingdom"
                },
                "3": {
                    "@type": "Country",
                    "name": "Germany"
                },
                "4": {
                    "@type": "Country",
                    "name": "France"
                },
                "_items_truncated": true
            },
            "foundingDate": "2012-10-11",
            "foundingLocation": {
                "@type": "Place",
                "address": {
                    "@type": "PostalAddress",
                    "addressCountry": "United Kingdom"
                }
            },
            "founder": {
                "@type": "Person",
                "name": "James Barnes",
                "jobTitle": "Founder & CEO",
                "sameAs": "https://www.linkedin.com/in/jamesbarnesesq/"
            },
            "parentOrganization": {
                "@id": "https://find-and-update.company-information.service.gov.uk/company/14301121"
            },
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "GB-COH",
                "value": "08250233",
                "url": "https://find-and-update.company-information.service.gov.uk/company/08250233"
            },
            "mainEntityOfPage": {
                "@type": "WebPage",
                "@id": "https://www.statuscake.com/"
            }
        },
        "1": {
            "@type": "Organization",
            "@id": "https://find-and-update.company-information.service.gov.uk/company/14301121",
            "name": "StatusCake Limited",
            "legalName": "StatusCake Limited",
            "url": "https://www.statuscake.com/",
            "identifier": {
                "@type": "PropertyValue",
                "propertyID": "GB-COH",
                "value": "14301121",
                "url": "https://find-and-update.company-information.service.gov.uk/company/14301121"
            },
            "subOrganization": {
                "@id": "https://find-and-update.company-information.service.gov.uk/company/08250233"
            }
        },
        "2": {
            "@type": "Organization",
            "@id": "https://find-and-update.company-information.service.gov.uk/company/08250233",
            "name": "TrafficCake Limited",
            "legalName": "TrafficCake Limited",
            "duns": "218634291",
            "identifier": [
                {
                    "@type": "PropertyValue",
                    "propertyID": "GB-COH",
                    "value": "08250233",
                    "url": "https://find-and-update.company-information.service.gov.uk/company/08250233"
                },
                {
                    "@type": "PropertyValue",
                    "propertyID": "DUNS",
                    "value": "218634291",
                    "url": "https://www.dnb.com/"
                }
            ],
            "parentOrganization": {
                "@id": "https://find-and-update.company-information.service.gov.uk/company/14301121"
            },
            "brand": {
                "@id": "https://www.statuscake.com/#organization"
            },
            "url": "https://www.statuscake.com/"
        },
        "3": {
            "@type": "WebSite",
            "@id": "https://www.statuscake.com/#website",
            "url": "https://www.statuscake.com/",
            "name": "StatusCake",
            "inLanguage": "en-GB",
            "publisher": {
                "@id": "https://www.statuscake.com/#organization"
            },
            "about": {
                "@id": "https://www.statuscake.com/#organization"
            },
            "hasPart": {
                "0": {
                    "@type": "WebPage",
                    "@id": "https://www.statuscake.com/features/#webpage"
                },
                "1": {
                    "@type": "WebPage",
                    "@id": "https://www.statuscake.com/pricing/#webpage"
                },
                "2": {
                    "@type": "WebPage",
                    "@id": "https://www.statuscake.com/blog/#webpage"
                },
                "3": {
                    "@type": "WebPage",
                    "@id": "https://www.statuscake.com/integrations/#webpage"
                },
                "4": {
                    "@type": "WebPage",
                    "@id": "https://www.statuscake.com/about-us/#webpage"
                },
                "_items_truncated": true
            }
        },
        "4": {
            "@type": "ImageObject",
            "@id": "https://www.statuscake.com/#og-image",
            "url": "https://static.statuscake.com/img/logos/statuscake-og.png",
            "contentUrl": "https://static.statuscake.com/img/logos/statuscake-og.png"
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 15105
}
/pricing/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.statuscake.com/pricing/",
                "url": "https://www.statuscake.com/pricing/",
                "name": "Pricing - StatusCake",
                "isPartOf": {
                    "@id": "https://www.statuscake.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.statuscake.com/pricing/#primaryimage"
                },
                "image": {
                    "@id": "https://www.statuscake.com/pricing/#primaryimage"
                },
                "thumbnailUrl": "https://www.statuscake.com/wp-content/uploads/2020/10/hero_flexible-e1617793948715-300x188.png",
                "datePublished": "2020-09-01T10:40:19+00:00",
                "dateModified": "2024-01-15T11:20:48+00:00",
                "description": "Join StatusCake with a free 7-day trial, including multiple plans to suit your needs. You can view options for our free, superior, or business plans.",
                "breadcrumb": {
                    "@id": "https://www.statuscake.com/pricing/#breadcrumb"
                },
                "inLanguage": "en-GB",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.statuscake.com/pricing/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.statuscake.com/pricing/#primaryimage",
                "url": "https://www.statuscake.com/cdn-cgi/image/width=300,quality=80,format=auto/wp-content/uploads/2020/10/hero_flexible-e1631286648697.png",
                "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=300,quality=80,format=auto/wp-content/uploads/2020/10/hero_flexible-e1631286648697.png",
                "width": 300,
                "height": 188,
                "caption": "flexible person"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.statuscake.com/pricing/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.statuscake.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Pricing"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.statuscake.com/#website",
                "url": "https://www.statuscake.com/",
                "name": "StatusCake",
                "description": "Website Monitoring & Downtime Updates",
                "publisher": {
                    "@id": "https://www.statuscake.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.statuscake.com/?s={search_term_string}"
                        },
                        "query-input": "required name=search_term_string"
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Organization",
                "@id": "https://www.statuscake.com/#organization",
                "name": "StatusCake",
                "url": "https://www.statuscake.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://www.statuscake.com/#/schema/logo/image/",
                    "url": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                    "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                    "width": 1410,
                    "height": 286,
                    "caption": "StatusCake"
                },
                "image": {
                    "@id": "https://www.statuscake.com/#/schema/logo/image/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "When is payment by invoice available?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Payment by invoice is available for customers taking a Business Yearly plan or above.\n\nFor the avoidance of doubt payment by invoice is not available on Superior Monthly or Yearly, or Business Monthly.  Customers on these plans should continue to pay in-app by debit/credit card.\n\nWe do not accept payment by cheque."
                }
            },
            {
                "@type": "Question",
                "name": "How do we arrange for payment by invoice?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "If you wish to pay by invoice please reach out to us via live chat or by emailing support@statuscake.com. We will then ask you to complete a short form requesting some basic contact details, e.g. company name and address and so on, so that an invoice may be issued."
                }
            },
            {
                "@type": "Question",
                "name": "What are your payment terms?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Payment should be received by StatusCake within 30 days of an invoice being issued.\n"
                }
            },
            {
                "@type": "Question",
                "name": "Do subscriptions when paid by invoice auto-renew?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes all StatusCake subscriptions auto-renew, including when paying for a Business Yearly plan by invoice. As per clause 8 of our Terms & Conditions if you wish to cancel your subscription you should do this at least 35 days prior to the renewal date. If you would rather have a Business Yearly plan on a year-by-year basis, then you can choose a non-rolling yearly plan by paying a 15% supplemental fee."
                }
            },
            {
                "@type": "Question",
                "name": "Do you offer an discounts when paying by invoice?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "The costs of managing payments by invoice mean we are not able to offer any discount coupons or 2 months free when paying by invoice.  If these discounts are important to you then you should pay by debit/credit card in-app. We do however offer discounts for customers who are willing to enter multi-year subscriptions as follows: 2 years – 12.5% discount; 3 years – 25% discount; and 5 years – 40% discount. Where a multi-year subscription is entered into the full fee is paid at the start of the billing period."
                }
            },
            {
                "@type": "Question",
                "name": "What currencies do you accept payment in?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "We issue invoices, and accept payment in the following currencies: USD, GBP, EUR, AUD, NZD, SGD, and CAD.\n"
                }
            }
        ]
    }
]
/features/uptime/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.statuscake.com/features/uptime/",
            "url": "https://www.statuscake.com/features/uptime/",
            "name": "Uptime Monitoring that keeps your website online - StatusCake",
            "isPartOf": {
                "@id": "https://www.statuscake.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.statuscake.com/features/uptime/#primaryimage"
            },
            "image": {
                "@id": "https://www.statuscake.com/features/uptime/#primaryimage"
            },
            "thumbnailUrl": "https://www.statuscake.com/wp-content/uploads/2026/06/statuscake-product-image-5-1024x492.png",
            "datePublished": "2020-08-11T11:21:25+00:00",
            "dateModified": "2026-06-15T14:33:35+00:00",
            "description": "Uptime monitoring that drives more revenue. We'll alert you as soon as your website goes down in 43 locations & 30 different countries.",
            "breadcrumb": {
                "@id": "https://www.statuscake.com/features/uptime/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.statuscake.com/features/uptime/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.statuscake.com/features/uptime/#primaryimage",
            "url": "https://www.statuscake.com/cdn-cgi/image/width=2560,quality=80,format=auto/wp-content/uploads/2026/06/statuscake-product-image-5.png",
            "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=2560,quality=80,format=auto/wp-content/uploads/2026/06/statuscake-product-image-5.png",
            "width": 2560,
            "height": 1229
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.statuscake.com/features/uptime/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.statuscake.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Features",
                    "item": "https://www.statuscake.com/features/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Uptime Monitoring"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.statuscake.com/#website",
            "url": "https://www.statuscake.com/",
            "name": "StatusCake",
            "description": "Website Monitoring & Downtime Updates",
            "publisher": {
                "@id": "https://www.statuscake.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.statuscake.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.statuscake.com/#organization",
            "name": "StatusCake",
            "url": "https://www.statuscake.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.statuscake.com/#/schema/logo/image/",
                "url": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                "width": 1410,
                "height": 286,
                "caption": "StatusCake"
            },
            "image": {
                "@id": "https://www.statuscake.com/#/schema/logo/image/"
            }
        }
    ]
}
/features/page-speed/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.statuscake.com/features/page-speed/",
            "url": "https://www.statuscake.com/features/page-speed/",
            "name": "Page Speed Monitoring for your website - StatusCake",
            "isPartOf": {
                "@id": "https://www.statuscake.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.statuscake.com/features/page-speed/#primaryimage"
            },
            "image": {
                "@id": "https://www.statuscake.com/features/page-speed/#primaryimage"
            },
            "thumbnailUrl": "https://www.statuscake.com/wp-content/uploads/2026/06/statuscake-product-image-5-1024x492.png",
            "datePublished": "2020-08-12T14:25:10+00:00",
            "dateModified": "2026-06-08T12:07:28+00:00",
            "description": "Page speed monitoring is vital that's why StatusCake tests your load speed, provide reports & alerts you on 14 different platforms.",
            "breadcrumb": {
                "@id": "https://www.statuscake.com/features/page-speed/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.statuscake.com/features/page-speed/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.statuscake.com/features/page-speed/#primaryimage",
            "url": "https://www.statuscake.com/cdn-cgi/image/width=2560,quality=80,format=auto/wp-content/uploads/2026/06/statuscake-product-image-5.png",
            "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=2560,quality=80,format=auto/wp-content/uploads/2026/06/statuscake-product-image-5.png",
            "width": 2560,
            "height": 1229
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.statuscake.com/features/page-speed/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.statuscake.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Features",
                    "item": "https://www.statuscake.com/features/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Page Speed Monitoring"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.statuscake.com/#website",
            "url": "https://www.statuscake.com/",
            "name": "StatusCake",
            "description": "Website Monitoring & Downtime Updates",
            "publisher": {
                "@id": "https://www.statuscake.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.statuscake.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.statuscake.com/#organization",
            "name": "StatusCake",
            "url": "https://www.statuscake.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.statuscake.com/#/schema/logo/image/",
                "url": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                "contentUrl": "https://www.statuscake.com/cdn-cgi/image/width=1410,quality=80,format=auto/wp-content/uploads/2021/06/Horizontal-Logo-Blackberry-Text.png",
                "width": 1410,
                "height": 286,
                "caption": "StatusCake"
            },
            "image": {
                "@id": "https://www.statuscake.com/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
48Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 39 0
/pricing/ 4 0
/features/uptime/ 2 0
/features/page-speed/ 3 0