Sunrise
(https://upc.ch) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json for the Organization is technically sound with social media links (sameAs) and valid address data, there is a total absence of human authority. No experts, network engineers, or leadership figures are named or linked, leaving the authority purely corporate and faceless. The technical implementation is marred by the repetitive content strategy which undermines the authority of the individual service pages.
The site claims to offer the fastest average download speeds and the largest 5G network in Switzerland, yet provides no data points or linkable metrics to support these assertions. The H1 claim of being the ‘Best Overall Package’ is a subjective marketing assertion that isn’t proved by the following product list. The disconnect is high because the ‘Superior Network’ section (H4) uses connect-test 2025 as a shield without showing the actual results.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sunrise",
"url": "https://www.sunrise.ch/",
"logo": "https://a.storyblok.com/f/113473/x/15bc0a932d/sunrise-text-logo.svg",
"sameAs": [
"https://www.facebook.com/Sunrise.ch/",
"https://twitter.com/sunrise_care",
"https://ch.linkedin.com/company/sunrisegmbh",
"https://www.youtube.com/user/SunriseSpots",
"https://www.instagram.com/sunrise_schweiz/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Binzmühlestrasse 130",
"addressLocality": "Zurich",
"postalCode": "8050",
"addressCountry": "CH"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+41-800-707-707",
"contactType": "Customer Service",
"areaServed": "CH",
"availableLanguage": [
"French",
"German",
"Italian",
"English"
]
}
]
}
/de/internet-tv/internet-abo/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sunrise",
"url": "https://www.sunrise.ch/",
"logo": "https://a.storyblok.com/f/113473/x/15bc0a932d/sunrise-text-logo.svg",
"sameAs": [
"https://www.facebook.com/Sunrise.ch/",
"https://twitter.com/sunrise_care",
"https://ch.linkedin.com/company/sunrisegmbh",
"https://www.youtube.com/user/SunriseSpots",
"https://www.instagram.com/sunrise_schweiz/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Binzmühlestrasse 130",
"addressLocality": "Zurich",
"postalCode": "8050",
"addressCountry": "CH"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+41-800-707-707",
"contactType": "Customer Service",
"areaServed": "CH",
"availableLanguage": [
"French",
"German",
"Italian",
"English"
]
}
]
}
/de/internet-tv/unterhaltung/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sunrise",
"url": "https://www.sunrise.ch/",
"logo": "https://a.storyblok.com/f/113473/x/15bc0a932d/sunrise-text-logo.svg",
"sameAs": [
"https://www.facebook.com/Sunrise.ch/",
"https://twitter.com/sunrise_care",
"https://ch.linkedin.com/company/sunrisegmbh",
"https://www.youtube.com/user/SunriseSpots",
"https://www.instagram.com/sunrise_schweiz/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Binzmühlestrasse 130",
"addressLocality": "Zurich",
"postalCode": "8050",
"addressCountry": "CH"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+41-800-707-707",
"contactType": "Customer Service",
"areaServed": "CH",
"availableLanguage": [
"French",
"German",
"Italian",
"English"
]
}
]
}
/de/mobile/handy-abo/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sunrise",
"url": "https://www.sunrise.ch/",
"logo": "https://a.storyblok.com/f/113473/x/15bc0a932d/sunrise-text-logo.svg",
"sameAs": [
"https://www.facebook.com/Sunrise.ch/",
"https://twitter.com/sunrise_care",
"https://ch.linkedin.com/company/sunrisegmbh",
"https://www.youtube.com/user/SunriseSpots",
"https://www.instagram.com/sunrise_schweiz/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Binzmühlestrasse 130",
"addressLocality": "Zurich",
"postalCode": "8050",
"addressCountry": "CH"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+41-800-707-707",
"contactType": "Customer Service",
"areaServed": "CH",
"availableLanguage": [
"French",
"German",
"Italian",
"English"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /de/internet-tv/internet-abo/ | 0 | 0 |
| /de/internet-tv/unterhaltung/ | 0 | 0 |
| /de/mobile/handy-abo/ | 0 | 0 |
This page presents a snapshot of public data from Sunrise, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sunrise: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://upc.ch to view the most current version of its content and see directly what this company is about and what it offers.