888 Bullion
(https://888bullion.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site claims a review_count of 561 in its schema data, yet the proof_links_count is only 1 across the sampled pages, indicating a lack of transparent, clickable paths to third-party verification platforms like Trustpilot or Google Reviews. While the ‘Buy Back Guarantee’ is mentioned as a trust signal, it lacks a direct link to a formal policy document in the provided crawl. The physical address in Hatton Garden acts as a strong real-world trust anchor, offsetting digital trust theatre risks.
Verifiable proof is concentrated in the pricing and technical specifications, such as the .999 fine silver purity and specific coin weights. Out of the sampled content, approximately 65% of the body text is dedicated to specific technical or transactional data, which is high for this industry. The main proof deficit is the lack of visible hallmarking or assay certification documents to support the ‘professional testing service’ claim.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2225Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 561 | 1 |
| /pages/gold-pack/ | 554 | 1 |
| /pages/todays-prices/ | 555 | 1 |
| /products/1oz-best-value-american-eagle-silver-coin/ | 555 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"name": "888 Bullion",
"url": "https://www.888bullion.co.uk",
"telephone": "+447807874927",
"image": "https://cdn.shopify.com/s/files/1/1073/6517/1538/files/888_bullion_white_logp_691b5f96-620e-416e-ac09-f04516c4c155.png?v=1781511389",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"postalCode": "EC1N 8NX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.518",
"longitude": "-0.111"
},
"areaServed": "United Kingdom",
"priceRange": "££",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
],
"sameAs": [
"https://www.facebook.com/888bullion",
"https://www.instagram.com/888bullion"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "888 Bullion",
"url": "https://888bullion.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://888bullion.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"url": "https://888bullion.co.uk",
"logo": "https://sb.secomapp.com/images/artwork/sb_logo_117672_1780076342.png",
"description": "Sell gold, bullion, coins and jewellery with 888 Bullion, trusted UK gold buyers based in Hatton Garden, London. Competitive live prices, secure transactions and expert precious metals service.",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"addressCountry": "GB",
"addressRegion": "England",
"postalCode": "EC1N 8NX"
},
"sameAs": [
"https://888bullion.co.uk/",
"https://www.facebook.com/profile.php?id=100063723093569",
"https://www.instagram.com/888bullion/"
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@type": "Website",
"@id": "https://888bullion.co.uk",
"name": "888 Bullion"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"logo": "https://888bullion.co.uk/cdn/shop/files/888_bullion_white_logp.png?v=1778516433&width=500",
"url": "https://888bullion.co.uk"
}
]
/pages/gold-pack/
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"name": "888 Bullion",
"url": "https://www.888bullion.co.uk",
"telephone": "+447807874927",
"image": "https://cdn.shopify.com/s/files/1/1073/6517/1538/files/888_bullion_white_logp_691b5f96-620e-416e-ac09-f04516c4c155.png?v=1781511389",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"postalCode": "EC1N 8NX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.518",
"longitude": "-0.111"
},
"areaServed": "United Kingdom",
"priceRange": "££",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
],
"sameAs": [
"https://www.facebook.com/888bullion",
"https://www.instagram.com/888bullion"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "888 Bullion",
"url": "https://888bullion.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://888bullion.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"url": "https://888bullion.co.uk",
"logo": "https://sb.secomapp.com/images/artwork/sb_logo_117672_1780076342.png",
"description": "Order your free Gold Pack from 888 Bullion. Fully insured postal service, same-day quotes, and up to 98% of market value. Sell gold safely from anywhere in the UK.",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"addressCountry": "GB",
"addressRegion": "England",
"postalCode": "EC1N 8NX"
},
"sameAs": [
"https://888bullion.co.uk/",
"https://www.facebook.com/profile.php?id=100063723093569",
"https://www.instagram.com/888bullion/"
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@type": "Website",
"@id": "https://888bullion.co.uk",
"name": "888 Bullion"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"logo": "https://888bullion.co.uk/cdn/shop/files/888_bullion_white_logp.png?v=1778516433&width=500",
"url": "https://888bullion.co.uk/pages/gold-pack"
}
]
/pages/todays-prices/
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"name": "888 Bullion",
"url": "https://www.888bullion.co.uk",
"telephone": "+447807874927",
"image": "https://cdn.shopify.com/s/files/1/1073/6517/1538/files/888_bullion_white_logp_691b5f96-620e-416e-ac09-f04516c4c155.png?v=1781511389",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"postalCode": "EC1N 8NX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.518",
"longitude": "-0.111"
},
"areaServed": "United Kingdom",
"priceRange": "££",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
],
"sameAs": [
"https://www.facebook.com/888bullion",
"https://www.instagram.com/888bullion"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "888 Bullion",
"url": "https://888bullion.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://888bullion.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"url": "https://888bullion.co.uk",
"logo": "https://sb.secomapp.com/images/artwork/sb_logo_117672_1780076342.png",
"description": "Use 888 Bullion's free gold price calculator to find out what your gold and silver is worth today. Live UK spot prices updated in real time. Find out how much you could get.",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"addressCountry": "GB",
"addressRegion": "England",
"postalCode": "EC1N 8NX"
},
"sameAs": [
"https://888bullion.co.uk/",
"https://www.facebook.com/profile.php?id=100063723093569",
"https://www.instagram.com/888bullion/"
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@type": "Website",
"@id": "https://888bullion.co.uk",
"name": "888 Bullion"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"logo": "https://888bullion.co.uk/cdn/shop/files/888_bullion_white_logp.png?v=1778516433&width=500",
"url": "https://888bullion.co.uk/pages/todays-prices"
}
]
/products/1oz-best-value-american-eagle-silver-coin/
[
{
"@context": "https://schema.org",
"@type": "JewelryStore",
"name": "888 Bullion",
"url": "https://www.888bullion.co.uk",
"telephone": "+447807874927",
"image": "https://cdn.shopify.com/s/files/1/1073/6517/1538/files/888_bullion_white_logp_691b5f96-620e-416e-ac09-f04516c4c155.png?v=1781511389",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"postalCode": "EC1N 8NX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.518",
"longitude": "-0.111"
},
"areaServed": "United Kingdom",
"priceRange": "££",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
],
"sameAs": [
"https://www.facebook.com/888bullion",
"https://www.instagram.com/888bullion"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "888 Bullion",
"url": "https://888bullion.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://888bullion.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"url": "https://888bullion.co.uk",
"logo": "https://sb.secomapp.com/images/artwork/sb_logo_117672_1780076342.png",
"description": "Buy 1oz American Silver Eagle coins online. US Mint .999 fine silver bullion, brand new and investment grade. Best value at 888 Bullion.",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Hatton Garden",
"addressLocality": "London",
"addressCountry": "GB",
"addressRegion": "England",
"postalCode": "EC1N 8NX"
},
"sameAs": [
"https://888bullion.co.uk/",
"https://www.facebook.com/profile.php?id=100063723093569",
"https://www.instagram.com/888bullion/"
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@type": "Website",
"@id": "https://888bullion.co.uk",
"name": "888 Bullion"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "888 Bullion",
"logo": "https://888bullion.co.uk/cdn/shop/files/888_bullion_white_logp.png?v=1778516433&width=500",
"url": "https://888bullion.co.uk"
},
{
"@context": "http://schema.org/",
"@id": "/products/1oz-best-value-american-eagle-silver-coin#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "888 Bullion"
},
"category": "Collectible Coins",
"description": "This listing is for a 1oz American Silver Eagle coin produced by the United States Mint, with the year selected from our available stock. While a specific date cannot be requested, all coins supplied will be in brand-new condition.\nFirst introduced in 1986, the American Silver Eagle is the official silver bullion coin of the United States and carries a face value of $1. The obverse features the iconic Walking Liberty artwork created by Adolph A. Weinman, while the reverse design may include either the original heraldic eagle or the updated Type II eagle design, depending on the year supplied.\nOur Best Value Silver Eagles are an ideal choice for investors and collectors looking to acquire genuine 1oz silver bullion at competitive prices without requiring a particular year.",
"image": "https://888bullion.co.uk/cdn/shop/files/mixed_eagles.png?v=1780576636&width=1920",
"name": "1 oz American Silver Eagle Coin .999 Fine Silver Bullion | Best Value",
"offers": {
"@id": "/products/1oz-best-value-american-eagle-silver-coin?variant=53397118681426#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "70.00",
"priceCurrency": "GBP",
"url": "https://888bullion.co.uk/products/1oz-best-value-american-eagle-silver-coin?variant=53397118681426"
},
"sku": "ASE-1OZ-BV",
"url": "https://888bullion.co.uk/products/1oz-best-value-american-eagle-silver-coin"
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "1 oz American Silver Eagle Coin .999 Fine Silver Bullion | Best Value",
"description": "This listing is for a 1oz American Silver Eagle coin produced by the United States Mint, with the year selected from our available stock. While a specific date cannot be requested, all coins supplied will be in brand-new condition.\nFirst introduced in 1986, the American Silver Eagle is the official silver bullion coin of the United States and carries a face value of $1. The obverse features the iconic Walking Liberty artwork created by Adolph A. Weinman, while the reverse design may include e...",
"image": "https://888bullion.co.uk/cdn/shop/files/mixed_eagles.png?v=1780576636&width=800",
"url": "https://888bullion.co.uk/products/1oz-best-value-american-eagle-silver-coin",
"brand": {
"@type": "Brand",
"name": "888 Bullion"
},
"offers": {
"@type": "Offer",
"url": "https://888bullion.co.uk/products/1oz-best-value-american-eagle-silver-coin",
"priceCurrency": "GBP",
"price": "70.0",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "888 Bullion"
}
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://888bullion.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Silver Coins",
"item": "https://888bullion.co.uk/collections/silver-coins"
},
{
"@type": "ListItem",
"position": 3,
"name": "2025 Chinese 30g Panda Silver Bullion Coin",
"item": "https://888bullion.co.uk/products/2025-chinese-30g-panda-silver-bullion-coin-buy-2025"
}
]
}
]
Explore the other reputation pillars for 888 Bullion
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from 888 Bullion, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 888 Bullion: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://888bullion.co.uk to view the most current version of its content and see directly what this company is about and what it offers.