Alexander Castle
(https://alexandercastle.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
The site claims to be a ‘family-run Scottish jeweller’ but fails to name any family members, provide a founding date, or include Person schema for leadership. The technical credibility is severely undermined by a blatant liquid error in the H2: ‘Translation missing: en.general.currency.dropdown_label’, which appears on every audited page. This suggests an unmaintained or poorly implemented template, contradicting the ‘luxury’ and ‘exceptional craftsmanship’ claims.
The marketing tone emphasizes ‘meaningful gifting’ and ‘pieces that speak to your story,’ but the site lacks any narrative or user-generated content that proves this emotional impact. Bold claims of being ‘dispatched quickly’ are not backed by verified shipping data or third-party logistics badges. The ‘Exceptional craftsmanship’ claim is made without detailing the specific workshop, master craftsman, or manufacturing process used.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Alexander Castle",
"logo": "https://alexandercastle.com/cdn/shop/files/AlexanderCastle_FinalFiles_BLUE_2888x.png?v=1620810116",
"sameAs": [],
"url": "https://alexandercastle.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Alexander Castle",
"potentialAction": {
"@type": "SearchAction",
"target": "https://alexandercastle.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://alexandercastle.com"
}
]
/collections/chains/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Alexander Castle",
"logo": "https://alexandercastle.com/cdn/shop/files/AlexanderCastle_FinalFiles_BLUE_2888x.png?v=1620810116",
"sameAs": [],
"url": "https://alexandercastle.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/9ct-yellow-gold-curb-chain-necklace-3-9g-20-50cm-suitable-for-a-man-or-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Curb Chain Necklace – 2mm"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/yellow-gold-curb-chain-necklace-7-0g-20-50cm-width-2-5mm",
"name": "9ct Gold Curb Chain Necklace – 2.5 mm"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/9ct-yellow-gold-curb-chain-necklace-7-5g-20-50cm-suitable-for-a-man-or-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Curb Chain Necklace – 3 mm"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/9ct-yellow-gold-figaro-chain-necklace-6-8g-20-50cm-suitable-for-a-man-or-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Figaro Chain Necklace"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/lightweight-hollow-9ct-gold-curb-chain-necklace-1-8mm",
"name": "9ct Gold Hollow Curb Chain – 1.8mm"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/9ct-yellow-gold-oval-belcher-chain-necklace-3-9g-18-41cm-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Oval Belcher Chain Necklace – 1.5 mm"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/9ct-yellow-gold-oval-belcher-chain-necklace-5-1g-20-51cm-suitable-for-a-man-or-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Oval Belcher Chain Necklace – 2mm"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/9ct-yellow-gold-rope-chain-necklace-5-0g-20-50cm-width-3mm-1",
"name": "9ct Gold Rope Chain Necklace – 3mm"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/9ct-yellow-gold-round-curb-chain-necklace-11-1g-22-55cm-width-4mm",
"name": "9ct Gold Round Curb Chain – 4mm"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/9ct-yellow-gold-box-chain-necklace-2-9g-20-50cm-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Box Chain – 1mm"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/9ct-yellow-gold-rope-chain-necklace-4-8g-18-45cm-width-2mm-suitable-for-a-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Rope Chain Necklace – 1.5mm"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/9ct-yellow-gold-rolo-belcher-chain-necklace-2-4g-18-45cm-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Rolo Belcher Chain Necklace – 1.5mm"
},
{
"@type": "ListItem",
"position": 13,
"url": "/products/9ct-yellow-gold-anchor-trace-chain-necklace-7-3g-18-45cm-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Anchor Trace Chain Necklace – 4mm"
},
{
"@type": "ListItem",
"position": 14,
"url": "/products/9ct-yellow-gold-rolo-belcher-chain-necklace-3-4g-20-50cm-suitable-for-a-man-or-woman-comes-in-a-jewellery-presentation-gift-box",
"name": "9ct Gold Rolo Belcher Chain Necklace – 2.5mm"
},
{
"@type": "ListItem",
"position": 15,
"url": "/products/alexander-castle-9ct-yellow-gold-18-chain-1-3g-perfect-for-a-pendant-suitable-for-ladies-or-girls",
"name": "Alexander Castle 9ct Yellow Gold 18\" Chain - 1.3g - Perfect for a pendant, suitable for ladies or girls"
}
]
}
]
/collections/rosary-beads-1/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Alexander Castle",
"logo": "https://alexandercastle.com/cdn/shop/files/AlexanderCastle_FinalFiles_BLUE_2888x.png?v=1620810116",
"sameAs": [],
"url": "https://alexandercastle.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/alexander-castle-wooden-rosary-beads",
"name": "Wooden Rosary Beads Catholic with Madonna Medallion"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/dark-brown-black-wooden-st-benedict-rosary-beads-with-medallion-junction",
"name": "Wooden Rosary Beads Catholic St Benedict Medallion"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/alexander-castle-wooden-our-father-rosary-beads",
"name": "Wooden Rosary Beads Catholic with Miraculous Medal"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/alexander-castle-wooden-st-benedict-rosary-beads",
"name": "Wooden Rosary Beads Catholic St Benedict"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/our-father-solid-wooden-rosary-beads-catholic-handmade-brazilian-walnut-with-miraculous-medal-junction-comes-in-velour-gift-pouch",
"name": "Our Father Solid Wooden Rosary Beads Catholic (Handmade - Brazilian Walnut) with Miraculous Medal Junction - Comes in Velour Gift Pouch"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/sterling-silver-rosary-beads",
"name": "Sterling Silver Catholic Rosary Beads – 5mm"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/sterling-silver-holy-communion-rosary-beads",
"name": "Sterling Silver Catholic Rosary Beads – 3mm"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/wooden-rosary-beads-catholic-st-benedict-crucifix",
"name": "Wooden Rosary Beads Catholic St Benedict Crucifix"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/wooden-rosary-beads-catholic-st-benedict-cross",
"name": "Wooden Rosary Beads Catholic St Benedict Crucifix"
}
]
}
]
/collections/sets/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Alexander Castle",
"logo": "https://alexandercastle.com/cdn/shop/files/AlexanderCastle_FinalFiles_BLUE_2888x.png?v=1620810116",
"sameAs": [],
"url": "https://alexandercastle.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-2",
"name": "Women's Jewellery Sterling Silver & Amethyst Charles Rennie Mackintosh Gift Set - Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-3",
"name": "Women's Jewellery Sterling Silver & Blue Topaz Charles Rennie Mackintosh Gift Set - Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/sterling-silver-amethyst-thistle-pendant-and-earrings-scottish-gift-set",
"name": "Women's Jewellery Sterling Silver Thistle Real Amethyst Necklace and Earring Set - Scottish Gifts for Women Girls Teens with Jewellery Gift Box - Drop Thistle Earrings"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/sterling-silver-amethyst-thistle-pendant-and-earrings-scottish-gift-set-1",
"name": "Women's Jewellery Sterling Silver Thistle Real Amethyst Necklace and Earring Set - Scottish Gifts for Women Girls Teens with Jewellery Gift Box - Stud Thistle Earrings"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/scottish-necklace-ladies-gift-silver-thistle-pendant-earring-gift-set",
"name": "Women's Jewellery Sterling Silver Thistle Necklace and Earring Set - Scottish Gifts for Women Girls Teens with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/sterling-silver-shamrock-irish-celtic-necklace-and-earring-gift-set-with-jewellery-gift-box",
"name": "Sterling Silver Irish Shamrock Celtic Earring & Necklace Set for Women with Jewellery Gift Box - Irish Jewellery Set"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/sterling-silver-leprechaun-irish-celtic-pendant-necklace-and-earring-gift-set-with-jewellery-gift-box",
"name": "Sterling Silver Irish Leprechaun Celtic Earring & Necklace Set for Women with Jewellery Gift Box - Irish Jewellery Set"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/sterling-silver-celtic-cross-pendant-necklace-and-earring-gift-set-with-jewellery-gift-box",
"name": "Sterling Silver Celtic Cross Earring & Necklace Set for Women with Jewellery Gift Box - Irish Jewellery Set"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/sterling-silver-celtic-pendant-and-earring-gift-set",
"name": "Sterling Silver Celtic Trinity Knot Triquetra Earring & Necklace Set for Women with Jewellery Gift Box - Irish Jewellery Set"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-4",
"name": "Women's Jewellery Sterling Silver Charles Rennie Mackintosh Gift Set - Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-6",
"name": "Women's Jewellery Sterling Silver Charles Rennie Mackintosh Gift Set - Blue Topaz Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set",
"name": "Women's Jewellery Sterling Silver Charles Rennie Mackintosh Gift Set - Amethyst Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 13,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-5",
"name": "Women's Jewellery Set 925 Sterling Silver Charles Rennie Mackintosh Gift Set - Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 14,
"url": "/products/sterling-silver-charles-rennie-mackintosh-pendant-earring-gift-set-1",
"name": "Women's Jewellery Sterling Silver Charles Rennie Mackintosh Gift Set - Necklace and Earring Set with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 15,
"url": "/products/sterling-silver-bagpipes-pendant-earring-gift-set-scottish-gift",
"name": "Sterling Silver Bagpipes Pendant & Earring Gift Set - Scottish Gift"
},
{
"@type": "ListItem",
"position": 16,
"url": "/products/sterling-silver-nessie-pendant-earring-gift-set-loch-ness-monster-gift",
"name": "Sterling Silver Nessie Pendant & Earring Gift Set - Loch Ness Monster Gift"
},
{
"@type": "ListItem",
"position": 17,
"url": "/products/sterling-silver-highland-cow-pendant-earring-gift-set-animal-lover-gift",
"name": "Women's Jewellery Sterling Silver Highland Cow Necklace and Earring Set - Scottish Gifts for Women Girls Teens with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 18,
"url": "/products/sterling-silver-scotty-dog-pendant-earring-gift-set-highland-terrier",
"name": "Women's Jewellery Sterling Silver Scotty Dog Necklace and Earring Set - Scottish Gifts for Women Girls Teens with Jewellery Gift Box"
},
{
"@type": "ListItem",
"position": 19,
"url": "/products/sterling-silver-apple-pendant-and-earrings-jewellery-set",
"name": "Women's Jewellery Sterling Silver Apple Pendant and Earrings Set with Jewellery Box"
},
{
"@type": "ListItem",
"position": 20,
"url": "/products/sterling-silver-owl-pendant-and-earrings-jewellery-set",
"name": "Women's Jewellery Sterling Silver Owl Pendant and Earrings Set with gift box"
},
{
"@type": "ListItem",
"position": 21,
"url": "/products/sterling-silver-small-fish-pendant-and-earrings-jewellery-set",
"name": "Women's Jewellery Sterling Silver Small Fish Pendant and Earrings Set with Jewellery Box"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1969Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 493 | 1 |
| /collections/chains/ | 492 | 1 |
| /collections/rosary-beads-1/ | 492 | 1 |
| /collections/sets/ | 492 | 1 |
Explore the other reputation pillars for Alexander Castle
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Alexander Castle, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Alexander Castle: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alexandercastle.com to view the most current version of its content and see directly what this company is about and what it offers.