The Antique Jewellery Company
(https://antiquejewellerycompany.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is anchored by Olly Gerrish, who is mentioned across multiple pages with a specific tenure of over 45 years in the field. The Organization schema is robust, including multiple sameAs links to verified social platforms and detailed publication dates for site content. Technical implementation is clean, with a clear heading hierarchy and no broken structural signals. The only minor gap is the lack of specific Person schema for the founder in the provided graph, though her presence is heavily documented in the text.
Performance claims such as ‘5,000+ Proposals’ and ’77 Finds this Month’ are specific and verifiable through stock levels rather than vague marketing assertions. The site demonstrates its ‘Expert Picks’ and ‘Archive’ through actual content blocks rather than just claiming expertise. There is no evidence of the ‘premium positioning but costume jewellery pricing’ drift often seen in high-BS competitors. The presence of interest-free finance and worldwide delivery options provides a concrete service infrastructure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.antiquejewellerycompany.com/",
"url": "https://www.antiquejewellerycompany.com/",
"name": "The Antique Jewellery Company | Antique & Vintage Jewellery, Engagement Rings, London UK",
"isPartOf": {
"@id": "https://www.antiquejewellerycompany.com/#website"
},
"about": {
"@id": "https://www.antiquejewellerycompany.com/#organization"
},
"datePublished": "2013-02-14T17:23:35+00:00",
"dateModified": "2026-06-04T17:30:01+00:00",
"description": "Discover antique and vintage jewellery handpicked by The Antique Jewellery Company, from engagement rings and rings to earrings, necklaces and brooches from the Georgian, Victorian, Edwardian and Art Deco periods. Free worldwide delivery and expert advice.",
"breadcrumb": {
"@id": "https://www.antiquejewellerycompany.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.antiquejewellerycompany.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.antiquejewellerycompany.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.antiquejewellerycompany.com/#website",
"url": "https://www.antiquejewellerycompany.com/",
"name": "AJC - UK",
"description": "Specialists in Antique Jewellery, Vintage Jewellery and Estate Jewellery",
"publisher": {
"@id": "https://www.antiquejewellerycompany.com/#organization"
},
"alternateName": "AJC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.antiquejewellerycompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.antiquejewellerycompany.com/#organization",
"name": "The Antique Jewellery Company",
"alternateName": "AJC",
"url": "https://www.antiquejewellerycompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.antiquejewellerycompany.com/#/schema/logo/image/",
"url": "https://images.antiquejewellerycompany.com/sites/1/2022/05/ajc-logo.png",
"contentUrl": "https://images.antiquejewellerycompany.com/sites/1/2022/05/ajc-logo.png",
"width": 2000,
"height": 1500,
"caption": "The Antique Jewellery Company"
},
"image": {
"@id": "https://www.antiquejewellerycompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/antiquejewellerycompany",
"https://x.com/ajc_london",
"https://www.instagram.com/antiquejewellerycompany",
"https://www.linkedin.com/company/the-antique-jewellery-company/",
"https://www.pinterest.co.uk/antiquejewels/",
"https://www.youtube.com/antiquejewellerycompany"
]
}
]
}
/shop/antique-engagement-rings/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/#collectionpage",
"name": "Vintage and Antique Engagement Rings",
"description": "Explore our unrivalled range of vintage and antique engagement rings, from Art Deco to Edwardian styles. Enjoy free sizing, UK delivery, easy returns, and 0% finance.",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.antiquejewellerycompany.com/#website",
"name": "The Antique Jewellery Company",
"url": "https://www.antiquejewellerycompany.com/"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.antiquejewellerycompany.com/#organization",
"name": "The Antique Jewellery Company",
"url": "https://www.antiquejewellerycompany.com/"
},
"mainEntity": {
"@type": "ItemList",
"name": "Vintage and antique engagement ring categories",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Diamond Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/diamond/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sapphire Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/sapphire/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Emerald Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/emerald/"
},
{
"@type": "ListItem",
"position": 4,
"name": "Ruby Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/ruby/"
},
{
"@type": "ListItem",
"position": 5,
"name": "Gold Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/gold/"
},
{
"@type": "ListItem",
"position": 6,
"name": "Pearl Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/pearl/"
},
{
"@type": "ListItem",
"position": 7,
"name": "Art Deco Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/period/art-deco/antique-engagement-rings/"
},
{
"@type": "ListItem",
"position": 8,
"name": "Edwardian Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/period/edwardian/antique-engagement-rings/"
},
{
"@type": "ListItem",
"position": 9,
"name": "Victorian Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/period/victorian/antique-engagement-rings/"
},
{
"@type": "ListItem",
"position": 10,
"name": "Solitaire Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/ring-style/solitaire/"
},
{
"@type": "ListItem",
"position": 11,
"name": "Three Stone Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/ring-style/three-stone/"
},
{
"@type": "ListItem",
"position": 12,
"name": "Five Stone Engagement Rings",
"url": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/ring-style/five-stone/"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.antiquejewellerycompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://www.antiquejewellerycompany.com/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Vintage and Antique Engagement Rings",
"item": "https://www.antiquejewellerycompany.com/shop/antique-engagement-rings/"
}
]
}
]
/book-an-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.antiquejewellerycompany.com/book-an-appointment/",
"url": "https://www.antiquejewellerycompany.com/book-an-appointment/",
"name": "Book an Appointment | The Antique Jewellery Company",
"isPartOf": {
"@id": "https://www.antiquejewellerycompany.com/#website"
},
"datePublished": "2018-05-31T16:38:52+00:00",
"dateModified": "2018-06-21T15:47:24+00:00",
"description": "To view our collection of antique engagement rings and jewellery, book a private appointment now at our central London showroom, open Monday-Friday 11am - 7pm.",
"breadcrumb": {
"@id": "https://www.antiquejewellerycompany.com/book-an-appointment/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.antiquejewellerycompany.com/book-an-appointment/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.antiquejewellerycompany.com/book-an-appointment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.antiquejewellerycompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book an Appointment"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.antiquejewellerycompany.com/#website",
"url": "https://www.antiquejewellerycompany.com/",
"name": "AJC - UK",
"description": "Specialists in Antique Jewellery, Vintage Jewellery and Estate Jewellery",
"publisher": {
"@id": "https://www.antiquejewellerycompany.com/#organization"
},
"alternateName": "AJC",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.antiquejewellerycompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.antiquejewellerycompany.com/#organization",
"name": "The Antique Jewellery Company",
"alternateName": "AJC",
"url": "https://www.antiquejewellerycompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.antiquejewellerycompany.com/#/schema/logo/image/",
"url": "https://images.antiquejewellerycompany.com/sites/1/2022/05/ajc-logo.png",
"contentUrl": "https://images.antiquejewellerycompany.com/sites/1/2022/05/ajc-logo.png",
"width": 2000,
"height": 1500,
"caption": "The Antique Jewellery Company"
},
"image": {
"@id": "https://www.antiquejewellerycompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/antiquejewellerycompany",
"https://x.com/ajc_london",
"https://www.instagram.com/antiquejewellerycompany",
"https://www.linkedin.com/company/the-antique-jewellery-company/",
"https://www.pinterest.co.uk/antiquejewels/",
"https://www.youtube.com/antiquejewellerycompany"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 80 | 6 |
| /shop/antique-engagement-rings/ | 22 | 5 |
| /trending/ | 21 | 4 |
| /book-an-appointment/ | 24 | 4 |
This page presents a snapshot of public data from The Antique Jewellery Company, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Antique Jewellery Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://antiquejewellerycompany.com to view the most current version of its content and see directly what this company is about and what it offers.